Close

Copyright © RebelMouse 2020

Follow Us:

5 Ways to Be More Successful with Facebook Live Videos

At RebelMouse we obsess about keeping pace with the ever-changing digital landscape and passing along best practices to content creators everywhere.

Today we're focusing on Facebook Live, which is now available for any user on the social network to leverage. While live broadcasting is not a new concept (platforms and publishers, like The Huffington Post, started live broadcasting years ago), Facebook Live is a game changer. Here are three reasons why:

  • Everyone is on Facebook + they all watch video: In 2016, Facebook reached 1.6 billion monthly users and reported 8 billion daily video views.
  • You have to take your content to where your audience lives: 63% of Facebook users leverage the social platform as a source for content.
  • It's crucial to keep up with the almighty algorithm: Facebook is now making Live videos the #1 priority in the News Feed.

What Is Facebook Live?

Facebook describes Live as the ability to easily "broadcast to the largest audience in the world with the camera in your pocket." You can use your smartphone to share a moment in real time with the people you care about the most. Your friends, family, or fans can be there with you, and you can respond to their comments and see their reactions.

So whether you're promoting a company or yourself, you now have the capability to connect with your audience using the effective video format in an instantaneous, authentic, and engaging way.

Five Facebook Live Tips from RebelMouse

We've been experimenting and have come up with a few early best practices that you can start adopting:

Be Strategic, but Embrace Spontaneity

Pick an interesting topic ahead of time and plan a rough outline to maintain focus. For our recent broadcasts, we recruited two fabulous RebelMouse hosts to introduce our latest product, Rebel Discovery, in a light-hearted and personable way.

But this is live video where anything can happen ... if you're lucky. :) At the 0:50 mark, our VP of Product, Megan Berry, walks by and quickly drops brand new stats that support Rebel Discovery: timely, seamless, and not staged (we swear!).

These awesome, impromptu moments tend to resonate with viewers and help your brand come across as more authentic. So embrace them!

Keep It Dynamic

As you film, try to keep the camera moving — viewers will drop off if it stays on the same shot for too long. Change angles or use the front and back cameras to switch up POV. In our videos, we move from host to computer screen to give viewers a quick product demo.

Create a Compelling Status Update

The description in the status update is what will go out in the News Feed and notifications. Include the details but also have fun with it — try to catch the eye of your audience.

While Facebook Live videos are hard to miss in the feed (they take up more real estate vs. the average post and automatically play as users scroll), use strong language to concisely introduce what viewers can expect.

Constantly Engage, in Real Time + Anytime

Facebook designed Live to be interactive, allowing you to engage with commenters and viewers in real time. And it works: People comment 10x more on Live videos vs. regular videos.

So take the opportunity to:

  • Introduce a Q&A section during the live broadcast.
  • Actively "like" comments or answer questions as viewers watch and engage.
  • Include a CTA at the conclusion of the broadcast. Facebook allows you to easily customize a short + sweet CTA that links to a page of your choice.

Whether they're tuning in live or catching a replay, viewers always like to feel like they're part of the action. Create opportunities to keep them engaged anytime and at all times.

Distribute Your Videos Everywhere

Once your broadcast is done, you now have fresh content in your library. At RebelMouse, we believe in maximizing content amplification, so go ahead and distribute your content everywhere. Feature it on your web property, share it on other social media channels, or weave it into your own Facebook Live blog post. ;) Embed your video to get more views, which all roll into your Facebook view count.


Start Testing!

Facebook makes it easy to get going, so don't worry about making the perfect video or leveraging all the tools. Broadcast a 1:1 interview, make it a hosted series, or just shoot an interesting event that's important to your brand ( like one of our clients, The Dodo, did with this animal video). Gauge the audience response, review the analytics, and use the insights to optimize your next Facebook Live video.

Happy live streaming!

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading...

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading...

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading...

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading...

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading...

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

Keep reading...

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading...

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading...

No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

Keep reading...

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

Related Articles

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading...

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading...
Subscribe to Our Newsletter