RebelMouse Talk to Us
5 Ways to Be More Successful with Facebook Live Videos

At RebelMouse we obsess about keeping pace with the ever-changing digital landscape and passing along best practices to content creators everywhere.

Today we're focusing on Facebook Live, which is now available for any user on the social network to leverage. While live broadcasting is not a new concept (platforms and publishers, like The Huffington Post, started live broadcasting years ago), Facebook Live is a game changer. Here are three reasons why:

  • Everyone is on Facebook + they all watch video: In 2016, Facebook reached 1.6 billion monthly users and reported 8 billion daily video views.
  • You have to take your content to where your audience lives: 63% of Facebook users leverage the social platform as a source for content.
  • It's crucial to keep up with the almighty algorithm: Facebook is now making Live videos the #1 priority in the News Feed.

What Is Facebook Live?

Facebook describes Live as the ability to easily "broadcast to the largest audience in the world with the camera in your pocket." You can use your smartphone to share a moment in real time with the people you care about the most. Your friends, family, or fans can be there with you, and you can respond to their comments and see their reactions.

So whether you're promoting a company or yourself, you now have the capability to connect with your audience using the effective video format in an instantaneous, authentic, and engaging way.

Five Facebook Live Tips from RebelMouse

We've been experimenting and have come up with a few early best practices that you can start adopting:

Be Strategic, but Embrace Spontaneity

Pick an interesting topic ahead of time and plan a rough outline to maintain focus. For our recent broadcasts, we recruited two fabulous RebelMouse hosts to introduce our latest product, Rebel Discovery, in a light-hearted and personable way.

But this is live video where anything can happen ... if you're lucky. :) At the 0:50 mark, our VP of Product, Megan Berry, walks by and quickly drops brand new stats that support Rebel Discovery: timely, seamless, and not staged (we swear!).

These awesome, impromptu moments tend to resonate with viewers and help your brand come across as more authentic. So embrace them!

Keep It Dynamic

As you film, try to keep the camera moving — viewers will drop off if it stays on the same shot for too long. Change angles or use the front and back cameras to switch up POV. In our videos, we move from host to computer screen to give viewers a quick product demo.

Create a Compelling Status Update

The description in the status update is what will go out in the News Feed and notifications. Include the details but also have fun with it — try to catch the eye of your audience.

While Facebook Live videos are hard to miss in the feed (they take up more real estate vs. the average post and automatically play as users scroll), use strong language to concisely introduce what viewers can expect.

Constantly Engage, in Real Time + Anytime

Facebook designed Live to be interactive, allowing you to engage with commenters and viewers in real time. And it works: People comment 10x more on Live videos vs. regular videos.

So take the opportunity to:

  • Introduce a Q&A section during the live broadcast.
  • Actively "like" comments or answer questions as viewers watch and engage.
  • Include a CTA at the conclusion of the broadcast. Facebook allows you to easily customize a short + sweet CTA that links to a page of your choice.

Whether they're tuning in live or catching a replay, viewers always like to feel like they're part of the action. Create opportunities to keep them engaged anytime and at all times.

Distribute Your Videos Everywhere

Once your broadcast is done, you now have fresh content in your library. At RebelMouse, we believe in maximizing content amplification, so go ahead and distribute your content everywhere. Feature it on your web property, share it on other social media channels, or weave it into your own Facebook Live blog post. ;) Embed your video to get more views, which all roll into your Facebook view count.


Start Testing!

Facebook makes it easy to get going, so don't worry about making the perfect video or leveraging all the tools. Broadcast a 1:1 interview, make it a hosted series, or just shoot an interesting event that's important to your brand ( like one of our clients, The Dodo, did with this animal video). Gauge the audience response, review the analytics, and use the insights to optimize your next Facebook Live video.

Happy live streaming!

What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now