Strategy

How Social + Content Become BFFs

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Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2017.

Decentralized models such as WordPress VIP lack the social integration necessary to mimic the feeds, and that's why they continue to fall behind. We've created a toolset to not only distribute your content on the platforms (where all the eyeballs are), but also let your content travel across platforms easily.

Our social CRM allows you to engage with influencer accounts without the laborious task of finding them.

Here's how it works.


Search for Social Content as You Create

Bring your content to life with the ease of searching as you create. Our product taps into every corner of the social ecosystem and every obsessive fan base possible, whether it's mushroom tacos, inspirational quotes, or activist groups. It's searching for your audience, literally.

Find Relevant Tags

We do all the hard work, finding relevant tags for you across the major social media platforms for on-topic social accounts to engage with. Think of it as building your engagement before you've even hit publish.

Manage the Social Relationship Easily

Once you've found social profiles you know would love your content, give them a variety of social nudges right from our platform. You can like a recent post, send an email, or even embed their own videos into your story. A story about just yourself is boring.

Schedule out for Optimized Reach

Schedule your content to go out at the time you want, with your selected accounts and posts ready to be pinged! This is where you'll get the organic traction your content deserves, and where life after publish really gets executed to perfection. Because even vegan macho dads need a little double tap on the shoulder to get the ball rolling.

This is what new media publishing looks like. It's about connecting your content to the right audience in a systematic way to get the organic traction your content deserves. Remember: Repeat viral reach is always fueled by data and never spontaneous.

Social changes on the daily, and so does our product. There are millions of WordPress sites that have to be updated individually. We're a centralized CMS so our updates are done with one brush stroke, giving you what you need to set up your content for social success.

We also have these same features available on mobile.

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