What the Latest Algorithm Change Means for Your Facebook Strategy
The dust is finally settling after Facebook's latest News Feed restructuring announcement. The initial shock has waned, and brands are now figuring out how to approach the unavoidable shift. And while it (still) may seem like the death of organic reach to many, there's more opportunity to be had than ever before.
Facebook has always had a leg up on other platforms. While users on most social platforms are typically passive in nature, Facebook's users have always been active contributors — whether it be by posting baby pictures, making a personal announcement, changing a relationship status, etc. But over time, the social giant started seeing a trend toward more passive, lazy content consumption. Video only exacerbated this laziness as users began scrolling through content without purpose, and certainly avoiding anything with a three-second pre-roll ad.