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Create Stunning Designs with Every Publish

The Particle Assembler and Accelerator features of our Entry Editor have always been great tools for organizing your posts into micro pieces of content that can be amplified on social. Each particle, or part of an article, is an opportunity to leverage media-rich content that propels organic growth and loyalty.


But now Assembler is a full-fledged design experience, completely controlled by content creators. This update comes at a time in the digital publishing industry when the role of the home page has changed. Facebook's paralyzing algorithm change earlier this year, and its more recent data scandal, has put publishers on the fast track to diversifying pathways for their content. Users fatigued by the social giant's platform and its rival in the duopoly, Google, are more comfortable with consuming content on site than in previous years.

Assembler 2.0 transforms your content into an experience that's designed to keep users engaged and scrolling for more. Then, when the same users see your posts pop up in the social feeds later on (thanks to Accelerator), they'll be more inclined to click through because of their previous experience. This is the kind of organic and earned loyalty we strive for at RebelMouse.

Want to start publishing with Assembler and Accelerator quickly? If you're an existing RebelMouse client, we're offering a package of just 10 hours of services work that will let us enable a first version of Assembler 2.0 for your site.

We've rolled out Assembler 2.0 for PAPER magazine, and so far the design experiences have been phenomenal. Creators are able to use their own vision for each story to create quick, responsive, and beautiful designs with every publish.

The features of Assembler 2.0 are dynamic and easy to use, and they create "Snow Fall"-esque posts — a term originally coined following the publishing of this New York Times article. It's a multilevel experience that looks like it took a team of developers to create. But with Assembler 2.0, it only takes a few clicks to create the same experience. Here's a look at some of the features.

Particle Assembler 2.0: The Layouts

Within each particle in Assembler is the option for three different layouts. Simply click the gear icon in the top-right corner of each particle to select which layout is right for your content. You can also mix and match!

The Slideshow Layout: Create beautiful slideshows with any image size. By selecting the "Show thumbnails" option, a preview of each photo will appear at the bottom so users can easily jump around to different slides. Select the "Fullscreen" option to have your slideshow take over the reader's entire screen.

The Multicolumn Layout: Within each particle is the ability to build out columns to organize content and provide extra richness to longer posts. It's a simple toggle for a two or three-column layout.

Parallax Layout: Perhaps the most breathtaking feature of Assembler 2.0 is the parallax layout. Beautiful images seem to travel with the reader as they scroll along, and enabling it is simple — just select the "Parallax" option from the gear icon in Assembler.

Customize Layouts per Particle: Each of the new Assembler layouts is completely customizable per particle. This means one particle can be parallax, the next a slideshow, and so on. Mixing up these layouts is what gives your article that extra design-heavy depth, but without any of the expensive developer work that's usually required.

Strategically Share Masterpieces with Particle Accelerator

Once you've assembled your particles, you need to get them in front of the right audiences. And in order to get the most out of your content, you should be sharing each individual particle. For example, if you assemble an article that has seven separate particles, you can actually share the content eight times — once as the main article comprising all seven pieces, and once per individual particle. This revised way of thinking about your content pushes you editorially to make sure each particle has context that is shareable, with a particle headline that can stand and perform on its own. Traffic grows when you do this, and with Accelerator, it's a simple process.

We live in a very noisy digital world. Social media mavens who are really good at their job typically maintain a spreadsheet of key contacts and have a network outlined in their heads. We've turned all of this into a process that's less manual and more intuitive.

Let's say you find a Facebook video from a potential influencer or sharing partner, and have it selected in Assembler as a particle that's part of your greater post. We enable you to @mention and/or email the owners of that Facebook Page right from our Entry Editor. From there, you can manage your contacts and relationships across the team and across time, so every article you publish leverages the full potential of re-shares from the fans of the particle's owners. If you reuse an Instagram post from someone with a huge following, you can let them know they were included in your content and then share across all their social platforms. This is the magic of organic growth.

Grow Your Page Views and Engagement with Particle Assembler 2.0

Assembler 2.0 increases page views because it generates a new URL per particle. This not only increases page views on site, but opens up more opportunities to place ads in between each piece of content. It's a feature that's helped RebelMouse clients experience 6x growth compared to where they were before they started using it.

Want to take your content to the next level? Take advantage of our 10-hour package deal to start publishing with Assembler 2.0. If you're feeling confident, you can also implement it without our strategy services. Let your Account Manager know you're interested. Happy posting, Rebels!

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Updates: Edit Email Templates in Entry Editor, Easily Select the Right Tags

We have two new product updates that will make editing each article easier and more customized.

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New: Simplify Your Workflow With Our New Copy and Paste Function

There's a new feature in RebelMouse's Entry Editor that easily lets you copy and paste an entire post, including lead media, headline, subheadline, body, social copy, and social scheduling information. Don't worry — we will only copy the social scheduling language you've previously set up. Using this functionality will not schedule the post to be sent out again.

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How to Set a Canonical URL

A canonical URL is an HTML element that prevents duplicate content. This helps prevent SEO issues by indicating whether a URL is a "canonical" or "preferred" version of a page.

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The CFO's Guide to RebelMouse

A look at how you gain more and spend less with our platform.

Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue.

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Be an Advocate for Engagement With Discovery Email Templates

RebelMouse's Discovery tool offers various forms of social outreach, including emails that you can send to influencers while you're editing your article. We utilize our proprietary technology to seamlessly pull in the email addresses of social media account owners. And now, coupled with customizable template language that automatically gets pulled into your workflow, you can easily send out messages to let these accounts know that you love their content and wouldn't mind if they shared a related story of yours.

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New E-Commerce Option: Easily Feature Products With Just a Few Clicks

Every year, the numbers of shoppers who choose to purchase online versus in retail stores continues to grow. It's estimated that the number of online shoppers will rise to 230.5 million by 2021. At RebelMouse, we've added a new particle layout for our clients that do e-commerce. This feature makes it super simple to highlight products right from within our Entry Editor.

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2018: A RebelMouse Year in Review

From product to personal, we flourished on every level.

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.

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A New Model for Surviving as a Media Company

Mic's collapse is a wake-up call for publisher survival.

A Chorus Line of Failures: Mic's Layoffs Speak Volumes

Millennial-driven news publisher Mic laid off most of its employees, around 60 to 70 people, in late November 2018. The media company's remaining leaders then announced plans to sell the rest of Mic's assets to Bustle Digital Group for an estimated $5 million. In 2014, Mic raised $60 million in funding at a time when 70% of their traffic came from Facebook. The media property's collapse is another major loss in a lineup of publishers who went "all in" on failed distributive strategies, including frequent content pivots, that ultimately led to nowhere.

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