Subscribe to Our Newsletter

x

The Path to Distributed Publishing (Part 3)

This is the third part of a three-part series on the path to distributed publishing. ICYMI, here's a brief history of how we got here + distributed publishing's impact on websites + tech.

What Does It Mean for Editorial Teams?

Editorial teams are waking up post earthquake and realizing they have exactly the wrong ratio of writers to video editors. The key for writers and reporters is to shift. They learned to tell their story in slideshows and then adapted those into listicles. The best writers then realized readable video needs to be written and are now out there writing it.


Social teams are part of editorial, but the way they were formed is wrong in today's new paradigm. They were hired, trained, and grew up in a world where a slideshow was meant to drive traffic to a website.

One of the key ways to know that a social team is built for the previous paradigm is if growth and distribution are not a top priority. Usually, these types of teams have learned to keep trains on time with publishing cadence and without making terribly embarrassing mistakes (e.g., posting a happy GIF while a terrorist attack is happening, etc.).

The best way to know if you have the right social team is perhaps if they don't even exist. They are the editorial team now, and that means every writer and video editor on the team takes on social publishing and distribution as part of their core job. At HuffPost we didn't have an SEO team or an SEO expert, we expected every great writer and editor on the editorial team to understand SEO. This is what should be happening to smart editorial teams now for Social Media Optimization (SMO).

What Does It Mean for Institutions?

The Yahoo! and Google era was particularly good at making a few companies massively successful. It makes sense because the results for a category page, much like that for a search phrase, would be the same for everyone. So if you owned a top placement on a high traffic search result or category page, you got a fire hose of a funnel.

This isn't quite the same on Facebook, and particularly not when you see how it's playing out over time. If terrorists attack Paris, 500 million people might become aware within an hour or two of the news. But instead of choosing a small set of 10 results for their users, Facebook will have thousands, or tens of thousands, of answers for its users about what happened.

What this implies for great media institutions is not particularly sunny. The ease of publishing coupled with the personalization of social at scale often gets the world right to the source of the news direct, or has thousands of rewrites of a single story within minutes of a major news event.

It looks as though Google Rank may have been quite a bit more powerful than Facebook's EdgeRank — the number of fans a media company has may be very limited in its ability to keep a company alive in this new paradigm.

Small start-up media companies that don't carry the burden of old websites, and are learning to tell stories native to each platform, have the chance to become very significant very quickly. The Dodo, a property that we are proud to say is powered by RebelMouse, became the fifth largest publisher on Facebook this year. Their rise was shockingly fast. NowThis, which had several pivots before finding its flow, is over one billion monthly video views now.

Now that we know a bit of the history of how we got to this point, I'm sure the first question on everyone's mind is: "What do I need to do to be successful in this new paradigm?"

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

Manage Your Site's Global Settings

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.

Keep reading... Show less

Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

Keep reading... Show less

How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

Keep reading... Show less

Changing the Face of Tech: The Women of RebelMouse

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

Keep reading... Show less

RebelMouse Ad Integrations: Overview

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.

Keep reading... Show less

RebelMouse Pageview Methodology

Throughout the evolution of media on the internet, there's been a constant struggle between design that provides the best monetization of articles and design that offers the best user experience. It's what has spurned the adoption of ad-blockers from the user perspective, and crazy 40-page slideshows on the publisher end.

Keep reading... Show less

NEW: Styled Quotes Available in Entry Editor

At RebelMouse, we're always finding new ways to make dynamic content creation more intuitive, and this includes ensuring every article can easily be broken up into small, snackable pieces of content.

Keep reading... Show less