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Talent Is Everything, and Location Is Only a Time Zone

Six Reasons Why RebelMouse Is Remote-Only + Why It Works for Us

RebelMouse is a global team that has no central office. We create our own office culture right from our laptops, which are proudly distributed across the world.


When RebelMouse first launched in 2012, we had a fancy office in New York City's SoHo neighborhood. But in 2016, our founder and CEO Andrea Breanna made the decision to close its doors, and none of us have looked back since. Becoming a remote team has ironically brought all of us closer together, and it's opened up the doors to hiring even more people from around the world. Many clients will hop on calls with us and say, "When I'm on a call with RebelMouse, I feel like I'm talking to the whole world." And it's true, too. We take great pride in how well we work as a fully distributed team that doesn't let location or time zones hold us back from building a great product and excelling as a fluid creative agency.

Here are six reasons why we choose talent over time zones.

1. We Can Offer Round-the-Clock Support

Our CMS is based on a centralized model. This means that — unlike decentralized alternatives, such as WordPress and Drupal — our updates are deployed all at once to every site we power. As soon as we catch wind of a vulnerability or bug to fix, the patch is pushed live immediately once it's available. And thanks to the nature of our remote team, this level of support is also available around the clock. So even when a client is asleep, there's a Rebel somewhere watching their site's performance and monitoring its security.

2. Overbearing Office Walls Are Broken Down

Working in an office can put you in between more suffocating walls than the average employee realizes. Aside from unavoidable office politics that no one likes to deal with, many office-based work environments promote a clock-watching culture. After all, if an employee doesn't sit at his or her desk for a certain amount of time during their shift, it must mean they aren't performing, right? And let's not forget how most of us can't wait to escape the shackles of our post toward the end of a work day.

Conversely, our team is built upon a foundation of trust that propels every Rebel to go beyond what's expected of them, on a schedule that fits their lifestyle. We operate based on results, not regulations.

3. We Have the Ability to Travel or "Work from Family"

Being part of the digital nomad community means that as long as you have a laptop and a serviceable WiFi connection, you can work from quite literally anywhere. Anything from the beach to the jungle to the coffee shop around the corner will do. But on the flip side, remote working means you also have the freedom to create an office around your family. We have plenty of Rebel parents who get the best of both worlds — a job they love, and the flexibility to stay home with their children or drop them off and pick them up from school every day.

4. We Find Talent You Would Never Find Locally

Even offices with multiple locations don't have the talent pool that all-remote companies do. At RebelMouse, we're so lucky to open up every position to the entire population of Earth. Because our talent searches span the globe, we're able to find amazing individuals who would never have hit our radar if we were confined by any one location. It's helped make our product what it is today.

5. It Promotes Becoming a More Open-Minded and Creative Learner

With a global team, not only are you constantly exposed to new languages and cultures, but you get to see how other people around the world approach workflow. Being able to blend these different backgrounds together makes every one of us open to new ideas within our own team and for our product. Working with so many different people takes a certain amount of creativity and flexibility, which is reflected in not only how we work, but also what we create.

6. We Get to Live a Life That Prioritizes Happiness

This is probably the most important perk of having a remote, global team. Each one of us has plenty of goals for RebelMouse as a company. We're all working toward a level of success that we know is inevitable given the quality of the work we do. But more importantly, before anything else, we make sure to prioritize the people, places, and things that bring happiness to our personal lives. We move mountains to protect them. And we believe that our combined happiness will directly impact our dreams for RebelMouse.

Here's a little more from the Rebels themselves on what makes remote working a joy, and how working with a global team helps them put their happiness first.

Rebel: Thekra Dwairi Location: Amman, Jordan

I have two kids I can take care of, stay close to, and always be around. They've gotten used to my own workspace, have somehow learned how to stay calm during calls, and they even call themselves "Little Rebels." :D

My kids are a little older now since I started at RebelMouse (3.5 and 1.5 years old). This means I'm sending them to a nursery for seven hours a day, which gives me the freedom to work from my couch at home or a cozy cafe nearby. I can then pick up my kids and spend some quality time with them, and RebelMouse gives me the flexibility to schedule my work hours around that. I have the time to give them a bath and cook a quick meal, which, trust me, no other office job lets you do anything remotely similar so easily.

-Thekra

Rebel: Maithra Jadhav ~ Location: Bangalore, India

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I don't like to be put in a box! I am an artist and a coder. I like QA, and I like sales. When I applied to RebelMouse, the job description said, "Roles are boring, we are fluid," and it spoke to me. I am amazed by the diversity and efficiency at RebelMouse. The efficiency comes from extremely helpful team members and managers.The trust and the small acts of appreciation rejuvenates my energy and dedication.

-Maithra

Rebel: Amanda Branquinho ~ Location: Goiânia, Brazil

It's always fun to work! You always want to make your clients happy because you're happy, and you want them to be, too. RebelMouse understands and respects the differences between people. It's the reason why we work so well across many countries. We value the differences. When it comes to RebelMouse, I have never been so proud of being on a team like I am here. I have all the support that I need. People really care about how you feel and it truly feels like family.

-Amanda

Rebel: Elisabetta Torretti ~ Location: Barcelona, Spain

I can spend more time with my family that is 1,400 km away. I can easily work from there whenever I visit them. A stronger company culture means higher motivation for its employees, and increased focus and productivity. Better work-life balance and better health!

As long as you have WiFi, your location doesn't matter!

-Elisabetta

Rebel: Lika Nikanorova ~ Location: Russia

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To me, being a remote employee means:

  1. Working from bed (I'm writing this from my bed)
  2. I don't have to wear stupid office clothes (I hate wearing shoes all day)
  3. I don't lose time getting to an office (I hated going to an office in the rain/snow/heat)
  4. I get a salary in USD ($) instead of my nation's currency
  5. I don't need to take days off when my kids are sick (office managers typically don't like this)
  6. I get to be flexible with my working time
  7. I'm able to plan my round trips without impacting work
-Lika

Rebel: Anne Burns ~ Location: Austin, Texas

Being office-free for three years has truly been life-changing. I recently married a partner who shares my wanderlust, and we've worked all over the planet — from Hawaii to the Swiss Alps! I particularly value that my coworkers trust me to do what I need to do, and it makes me even more motivated. I also love that I can work during times when I know I am operating at 100%. I am one of those crazy morning people!

-Anne

Rebel: Christiaan Myrberg ~ Location: Coeur d’Alene, Idaho

I've been working remotely for over four years now, and it's easy to echo the statements of my colleagues because they're all correct. How can you argue with flexible schedules, the ability to work from anywhere, and the freedom to travel the world? (Remember: Experiences over possessions!) But there's something else, something intangible, that really hits home for me above all else: Being able to work remotely means that I'm trusted.

Building a world-class company with a lean team — from the ground up, no less — is no easy feat. And when I joined RebelMouse over a year ago, I got to help stoke the passion that keeps the fires roaring here. But you can't build something successful if you don't trust every member of your largely unsupervised team to do what's right for both themselves and the company.

These days, I don't travel as much. Instead, I decided to move my permanent office (home!) to paradise instead. Sure beats driving to and from an office every day.

-Christiaan

Rebel: Francisco Lavin ~ Location: Chile

For me, I love having the flexible working time. I was able to change my working hours to start around 5 a.m., which has been very productive for me. Most importantly, it allows me to spend more quality time with my kids in the afternoon.

-Francisco

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

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