Leverage a data-backed content strategy
The amount of work that goes into creating quality content is half the battle. For publishers, an effective content strategy must be backed by data. Still, distributive publishing brings with it plenty of insights to keep track of, and sometimes key metrics can get lost in the day-to-day workflow.
On the RebelCMS, we have a dedicated dashboard to make it super easy to integrate third-party analytics scripts into your site. This way you can keep an eye on how your articles are performing and easily adjust your strategy accordingly.
By navigating to /core/dashboard/stats/thirdparty on your site, you can quickly input IDs for the following analytics providers:
- Google Analytics
- For your whole site
- Support for Google Analytics Reporting API v4
- Specifically for Facebook Instant Articles
You can have this implemented in just a few clicks, and you can easily update or delete these settings as needed. Here are more details on the types of tracking that are available for specific publishing formats:
For all of the analytics providers listed above, we track pageviews in AMP as well. We also track pageviews for particles in Google Analytics — for the rest of the providers listed this is not supported, so we simply track one page view per post.
Facebook Instant Articles Tracking
In Facebook's case, as outlined above, we also track pageviews for posts in Google Analytics, Comscore, and Chartbeat. However, we're not able to track pageviews for particles at the moment since Facebook doesn't yet support it — we simply track one page view per post.
Apple News Tracking
For the time being, none of the providers listed above track pageviews in Apple News. You can find this information in Apple News' native stats dashboard instead.
If you have any questions about using the Third-Party Analytics dashboard, please contact email@example.com or your account manager today.