Inside Our Seamless Social Feed Content Integration

At RebelMouse, we believe your content won't be successful if you just talk about yourself. Content has to be multidimensional and dynamic to gain a captive and loyal audience. Our distribution tools bleed together social + content into a seamless process once and for all.

In the age of the Instagram influencer, the power of user-generated content (UGC) is strong. We've created a content feeds structure within our CMS that instantly populates your site with a variety of editorially-aligned content. The Content Feeds dashboard allows you to manage and curate UGC, and connect RSS Feeds to your site to give visitors more of what they love without straining your editorial resources.


Connect Social Feeds

Through the dashboard, you can create instant content from relevant and high ranking social feeds:

Rebel oppstn.com displays a Facebook video as a post.

To get started, click on "Content Feeds" in the left-hand administration panel, or type "YourDomain/core/dashboard/content_feeds" in your web browser's address bar.

RebelMouse supports the following networks:

  • Twitter
  • Facebook
  • Instagram
  • Google+
  • LinkedIn
  • Flickr
  • Tumblr
  • RSS Feeds
  • Pinterest
  • StockTwits
  • GIPHY

In the "Feeds" tab, you can manage all your social UGC and editorial content. Let's use Twitter as an example.

Set up feed development by typing in an @handle, #hashtag, or search term:

You have the option of having content automatically published to your site or saved for review:

You can filter feeds by adding #hashtags and @handles so that only specific posts are pulled in:

Rate your feeds (with three stars being the highest) so you can control which posts should appear at the top of the page:

In the "For Review" tab, you can manage content that you saved for review.

We have workflows in place with network-specific actions you can take to post UGC on your site. You can choose whether you want the feed's content to publish automatically or if you want to review and edit it beforehand.

Here's a Twitter example:

And an Instagram example:

You also have a wide range of options to filter saved posts, including by social network, tags, recency, popularity, and reach:

Here's how the content looks on your site. You can edit posts with more verbiage or have them link out directly to the original sources. Once UGC or RSS Feed content is featured on your site, you can use our front-end administration features to refine the user experience on the fly:

In this example, the site is primarily fueled by an Instagram account.

Connect RSS Feeds

You can also integrate RSS Feeds within the Content Feeds dashboard, and even do a full WordPress import:

If you keep scrolling down, you'll see this field that lets you add RSS Feeds:

Once you add one, it will let you choose between publishing the content or saving it to Drafts:

By default it will publish the content directly to your home page, but you can select other sections if you prefer. Below the sections you can publish to, there are four extra options at your disposal:

Here's an example of content imported without selecting the "Full content from RSS" option (box unchecked):

Example of an RSS Feed import to article on oppstn.com.

Note: If your RSS Feed includes summaries for posts, they will be displayed as sub-headlines when ingested into the RebelMouse platform. You can also autogenerate RebelMouse authors from RSS authors, which means that we'll ingest the authors your RSS Feed has for each post and create a new author profile for them in RebelMouse. We also automatically generate from your RebelMouse site an RSS Feed (for both the whole site and per section), a JSON Feed, and an XML sitemap.


Set Up A Site Network

Connecting your properties into a distributed Site Network is incredibly easy with our dashboard. You can easily curate content and spread it to the right audiences by configuring your network settings.

Manage Which Sites Can Ingest Your Content

Enter the domain you're looking to authenticate and select 'allow' to make sure the listed sites can copy content from the domain you are configuring.

Here's a step by step guide:

1. Go to /core/dashboard/content_feeds/site_network on the site you want to use as destination (where the posts will be ingested) and the site you want to use as the source (where the posts will come from, the origin).

In this example, our destination site is https://contests.dancemedia.com and our source sites are http://www.dancemagazine.com, http://www.dancespirit.com, http://www.pointemagazine.com and http://www.dance-teacher.com

It's key that you have admin rights with the same user in both (or all) sites.


2. On the source site, go to the Site Network dashboard > Manage Site Permissions tab and choose Allow only these sites to copy content from my site.

Click on 'Add Site' to add a new one.





Manage Content

Make sure your posts are ingested exactly the way you want them to be.

1. Go to the Site Network dashboard, this time on the site where you want to ingest the content into.

2. Select the destination site: this is where the content will be ingested TO.

In our example, https://contests.dancemedia.com

3. Select the source site: this is where the content will be coming FROM.
In our example we are using http://www.pointemagazine.com, which is one of the four sites we connected.

A list with all the sections of the source site and the destination site will come up.
You can hand pick which ones you want to ingest, and where the ingested content should go to.

4. Clarify your Sync Settings:


5. Make the necessary backend changes: once steps 1-4 have been completed and verified, please reach out to your account manager or the support team to have them finalize the process on the backend.


Link Behavior:

Set as Drafts, Full Duplicates
This brings in all content as drafts. Creates a full duplicate, meaning a separate post with a different post ID.
The post won't be updated when the original changes in the source site.

Set as Independent Permalinks, Full Duplicates
Publishes the post directly to the section you choose. Creates a full duplicate, meaning a separate post with a different post ID.
The post won't be updated when the original changes in the source site.

Set as Dependent Permalinks, Keep tracking changes from Original Source
Publishes the post directly to the section you choose. Creates a full duplicate, meaning a separate post with a different post ID – but it is dependent from the source.
The post will be updated when the original changes in the source site.


Set Ingested Content to Link Out to Original Source
Publishes the post directly to the section you choose. Creates a full duplicate but it outlinks directly to the original post when clicked on.


Canonical:

Leave separated

The ingested post will have its own canonical url.

Reference original source in duplicate
The canonical url will be set to be the url of the original post.


Search Results:

Displayed ingested content in the search results

OR

Exclude the ingested content from the search results.


Author Management:

Create replica authors on target site
Replicates each author as ingested posts come in.

Default all entries to author: ...In this dropdown you get to choose any of the authors that the destination site already has.

How to Control Story Rank in Dashboard:

After you pull posts from your RSS feed, they will appear in your dashboard with your regular post flow, or as drafts, if you choose that option. From the dashboard you can choose the rank of any post by typing in its position on site. Here is how it works:

Setting up social and content streams is just a fraction of the distribution tools available to you within our CMS designed for maximum reach across all platforms. Check out the latest audience-building tools offered right from our Entry Editor.

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Game Changer: Google's Core Web Vitals Announcement

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Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

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And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

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