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Exposing Tags: How It Works and Why You Should Do It

Exposing Tags: How It Works and Why You Should Do It

Tagging is an important part of the editorial workflow for two main reasons: SEO organization and an intuitive taxonomy for your content.

In terms of your site's architecture, tags create structure without requiring explicit sections. This can be helpful if you want to add some organization to your site without making official sections. See this article for more information on using tags to create structure.

But most importantly, tagging is vital because of its role in SEO. When you expose tags in a post, it tells search engine crawlers what's on the page. The crawlers then see your page as useful and relevant, and reward you by improving your rank for targeted SEO search phrases. Tags add more context and expose more content to be crawled. This was effective for our founder and CEO Andrea Breanna when she was CTO of The Huffington Post.


Tagging is also important for using our Discovery tool to expand your reach on social and leveraging a universe of creators.

How to Expose Tags

There are two ways to expose tags.

For the first method, start by locating the Lead Media element of your Post Page layout in the Layout & Design tool. Then, open up the Element Order menu in the Properties card to the right:

Locate the Tags element and change it from "Hidden" to an orientation that works for you, such as "Bottom":

Now you should see the tags exposed in your post pages:

For the second method, simply add a Post Content element to your page and change the element to "Tags":

Using this second method is nice for when you want additional customizability for your page layout.

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We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Create Modular + Reusable Design Patterns on RebelMouse

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Instagram-style E-commerce Features on RebelMouse

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RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

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RebelMouse Q3 2021 Platform Performance Updates

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As a globally distributed team, it's important for us to remain transparent about how we're able to power some of the best-performing sites on the open web. And while we're already looking forward to closing out the year stronger than ever before, here's a detailed look back at our accomplishments in Q3 2021.

We invested 1,946 hours into our platform in Q3 2021 alone, and all of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:

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RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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