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Content management systems (CMS) are kind of like the War and Peace of tech. It's a lot of intricate coding, design, and insider baseball that can be tough to fully grasp in one sitting.

If you're a new media company or brand that's just starting out and trying to find a publishing solution that will enhance your day-to-day — rather than slow down the creative — it can be tough to figure out which will give you the least heartache during the launch process. If you already have a CMS in place, then there's probably a greater chance that the platform you're currently using is leaving you frustrated. But even if you've grown weary from your everyday tools, it still can seem even more daunting to re-platform your site entirely.


So we'll be honest: A lot of people who go through CMS re-platforms or entire content migrations end up with a few battle wounds. It's not for the faint of heart. You've got to manage a lot of details to make sure everything gets done correctly and everything goes seamlessly. But people tend to make the switch unequipped with the right information and know-how to make sure the re-platform will actually ensure growth.

At RebelMouse, we've been doing this for years. We ensure our clients that with our guidance, their site can be quickly and efficiently re-platformed to experience immediate audience + revenue growth.

4 Signs You Should Re-Platform Your Site

The content world has changed completely in the past five years. Normal blogging software like WordPress is out of date, insecure, and actively blocking your company from winning the content game. Here are some top signs that you need to re-platform your site:

1. Editors Complain + Feel Disadvantaged

They have become so completely frustrated with bugs that they don't ask for improvements anymore. Result? Your content suffers.

2. It's Slow

Your site loads slowly or is unstable. Facebook simply throttles traffic to slow or unstable sites without mercy.

3. You Don't Have the Right Social Integrations

You don't have an awesome Instant Articles integration, you are behind on Accelerated Mobile Pages (AMP), you have marketing stats that are declining, and you use a platform that doesn't intelligently schedule to social or track data to enable your content and traffic teams to make better decisions. Or, you don't have any of this.

4. No A/B Testing Has Taken Place

You don't A/B test content when you publish — you launch and pray it was a good decision.

Once you realize your site needs to be re-platformed, it's important to make sure you follow the right steps to re-platform and have the right team members by your side.

Ask Your Head of Digital Why You Aren't on RebelMouse

We work with media companies and brands of all sizes. Our client list and case studies are OMG. We clean up websites and modernize product to accelerate your business into the age of social. There's more money on the table than you may realize in getting this perfectly right. Please reach out. You can email us at strategy@rebelmouse.com or fill out the form below.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

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