Why RebelMouse Is so Fast

Fast-loading sites are now a bipartisan issue. It's a debate that may have once been considered insider baseball, but is now a widespread user preference. The topic of a fast-loading internet has always come down to reader experience, but with the spread of social, the reader now has more of a say — and is a higher priority — than ever before.

Just this month Facebook announced it will start prioritizing faster-loading pages, which could prompt even more publishers to focus on Instant Articles. Google also recommends keeping page speed down to under three seconds.

Users are just as smart as the industry insiders now, and that means it's important to give them as swift and efficient an experience with your content as possible. If not, they will find it elsewhere.

RebelMouse is a CMS that fuels crazy-fast content, so you'll never have to worry about speed impacting your content's distribution. There are a lot of factors that go into why we're so fast. Here are just some of them:


Page Speed

  • RebelMouse has a global CDN network with multiple partners automatically set up with every site we launch.
  • Incredibly cool caching rules that deliver assets blazingly fast every time.
  • An amazing global front-end team that packs an incredible amount of functionality into a super lightweight JavaScript app.
  • Everything is tested against Google PageSpeed Insights to optimize as much as possible, while balancing necessary integrations.
  • We prioritize every feature to help with speed, including your Facebook pixel, Google Analytics, and ad calls.

Stability and Monitoring

  • A group of of traffic junkies on your side, from DevOps to SysOps teams.
  • An amazingly sophisticated, multi-region Amazon Web Services (AWS) setup that auto scales, alerts, monitors, and notifies.
  • A globally distributed team, which means at least two people are always watching graphs, charts, and trends, and applying optimizations to your site simultaneously.

Editorial Efficiency

  • At RebelMouse, we believe it's not just the page speed or reader experience that needs to be fast. We also value every minute of a writer or editor's time.
  • Other CMS platforms often make writers do inefficient things that slow down the growth of the company. We subscribe to the mantra that content is king, and writers are the lifeblood of the kingdom.
  • We love social teams, too. We give you a fighter jet to use where other CMS solutions would provide you the Wright brothers' plane.

Super-Fast Product Iterations

  • Our fully distributed + global team not only passes the baton between time zones so your site always has attention, but each team member also covers a wide set of expertises that comes together in small teams.
  • The acceleration of history is a real trend and it is very hard to keep up with. RebelMouse gives you the power of a $10-million-a-year team for a fraction of the cost to keep up with all the changes of the industry.

Data-Driven Product Cycle

  • Everything we release at RebelMouse is released to a small percent of traffic and A/B tested for performance impact.
  • Our testing includes how each version impacts page speed and user experience.
  • We take those results and see how they correlate with bounce rate, time on site, pages per session, and conversion to goals — such as new shares, subscriptions, and purchases.

Access to a Massive Data Set

  • Companies only get to see their own data, and they make conclusions based on their single view. We power experiences across nearly every topic, industry, and company type.
  • We bring the insights back into the product that make your workflow faster, your processes faster, and your time to market more informed and strategic.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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Building Relationships to Build a Better Future

It's far too easy to get lost in a medley of metrics when you work in digital media. We're guilty of it here too. We harp on client success stories, software updates, audience reach, revenue, and each and every Facebook algorithm update that comes our way all the time.

But there's one thing that really makes us tick here at RebelMouse: The relationships we build with our clients. We pride ourselves on working with brilliant minds as we collectively build a better future through media. We are very open + vocal about our ethics and beliefs here. We fire clients whose morals contradict ours, and hire those whose we support. It's part of what makes it easy to get up and work toward a better future each morning.

This post is dedicated to our beautiful clients, and the love we have for each other. To hear a client sing praise about their appreciation for a Rebel team member gives us just as many goosebumps as seeing an entirely green Google Analytics home page. So here are a few stories that gave us all the feels this week at RebelMouse:

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How One Country Turned a Fan Following into a Monetization Powerhouse

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.

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PSA: You Could Lose Access to Instant Articles Monetization

Facebook recently updated their Monetization Eligibility Standards, and is now cutting access to monetization features for Instant Articles on Pages that are currently violating the new guidelines.

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NEW: Organize Your Content For Max Success

We're obsessed with optimizing your content for maximum performance both on site and on social. We've added two new features to the RebelMouse platform to help supercharge your audience.

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Your Website Roadmap Is Outdated: Why You Need the RebelMouse Compass

Technology continues to accelerate the way we consume + interact with media. And while media companies are looking for a way to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing these ever-changing trends.

What works within the social sphere changes constantly, not to mention fast. We've seen it with the recent big push to video, mobile's domination, paid subscription models, etc. But trends are fickle, and with the constant algorithm updates, platforms steal most of the spotlight — taking focus away from vital audience building and monetization on sites.

RebelMouse was built in the age of social, so we are well equipped to handle these disruptions. Our clients are seeing crazy results amidst the changing social landscape because we've mastered the right mix of strategy + tech to propel them into the future.

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Are You Doing Enough to Monetize Your Website’s Content?

We live in the age of social where Facebook and Google dominate online ads, search, and traffic. If your corporate blog is stuck on an old paradigm, you're being left in the dust. But if your site generates ample traffic and has a loyal audience, your content is valuable and monetizable.

In today's digital world, content consumption and $$$ opportunity goes beyond the website. The question is, are you doing enough to monetize your website everywhere audiences are discovering your content? Here are some things to keep in mind:
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Increase Website Traffic and Performance with RebelMouse

We are the #1 WordPress VIP alternative. RebelMouse was built in the age of social, to keep up with the speed of the tech giants. Unlike WordPress and other custom CMS solutions, RebelMouse is a centralized, social platform that propels clients into the future. Our clients are seeing amazing success when they switch from WordPress to RebelMouse. The stats speak for themselves.

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