Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Why RebelMouse Is so Fast

Fast-loading sites are now a bipartisan issue. It's a debate that may have once been considered insider baseball, but is now a widespread user preference. The topic of a fast-loading internet has always come down to reader experience, but with the spread of social, the reader now has more of a say — and is a higher priority — than ever before.

Just this month Facebook announced it will start prioritizing faster-loading pages, which could prompt even more publishers to focus on Instant Articles. Google also recommends keeping page speed down to under three seconds.

Users are just as smart as the industry insiders now, and that means it's important to give them as swift and efficient an experience with your content as possible. If not, they will find it elsewhere.

RebelMouse is a CMS that fuels crazy-fast content, so you'll never have to worry about speed impacting your content's distribution. There are a lot of factors that go into why we're so fast. Here are just some of them:


Page Speed

  • RebelMouse has a global CDN network with multiple partners automatically set up with every site we launch.
  • Incredibly cool caching rules that deliver assets blazingly fast every time.
  • An amazing global front-end team that packs an incredible amount of functionality into a super lightweight JavaScript app.
  • Everything is tested against Google PageSpeed Insights to optimize as much as possible, while balancing necessary integrations.
  • We prioritize every feature to help with speed, including your Facebook pixel, Google Analytics, and ad calls.

Stability and Monitoring

  • A group of of traffic junkies on your side, from DevOps to SysOps teams.
  • An amazingly sophisticated, multi-region Amazon Web Services (AWS) setup that auto scales, alerts, monitors, and notifies.
  • A globally distributed team, which means at least two people are always watching graphs, charts, and trends, and applying optimizations to your site simultaneously.

Editorial Efficiency

  • At RebelMouse, we believe it's not just the page speed or reader experience that needs to be fast. We also value every minute of a writer or editor's time.
  • Other CMS platforms often make writers do inefficient things that slow down the growth of the company. We subscribe to the mantra that content is king, and writers are the lifeblood of the kingdom.
  • We love social teams, too. We give you a fighter jet to use where other CMS solutions would provide you the Wright brothers' plane.

Super-Fast Product Iterations

  • Our fully distributed + global team not only passes the baton between time zones so your site always has attention, but each team member also covers a wide set of expertises that comes together in small teams.
  • The acceleration of history is a real trend and it is very hard to keep up with. RebelMouse gives you the power of a $10-million-a-year team for a fraction of the cost to keep up with all the changes of the industry.

Data-Driven Product Cycle

  • Everything we release at RebelMouse is released to a small percent of traffic and A/B tested for performance impact.
  • Our testing includes how each version impacts page speed and user experience.
  • We take those results and see how they correlate with bounce rate, time on site, pages per session, and conversion to goals — such as new shares, subscriptions, and purchases.

Access to a Massive Data Set

  • Companies only get to see their own data, and they make conclusions based on their single view. We power experiences across nearly every topic, industry, and company type.
  • We bring the insights back into the product that make your workflow faster, your processes faster, and your time to market more informed and strategic.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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