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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."

Our history has brought us success, but also a deep understanding of traffic and how content travels through the expansive social ecosystem. RebelMouse founder and CEO Paul Berry, who built one of the first content superhighways as CTO of Huffington Post, knew there was going to be a need for content to travel seamlessly across platforms. He foresaw that the home page would take on new life during the birth of social, changing publishing and the media landscape forever.

That's how RebelMouse was able to build the two biggest new media companies to date: The Dodo and Axios. We're a robust, iterative CMS that is the #1 platform for indie publishers, but is also built for legacy brands like United Airlines and BlackRock.

Every media property we work with doesn't just get to use our platform. They get a global creative agency of content optimizers, social strategists, and audience builders. We continuously analyze all of our clients' data and performance so we can help guide your strategy toward a path of growth and revenue.

Since we understand the barriers of bureaucracy and the limitations inherent in chains of command, we're now offering our expert strategy services separate from our CMS. Using the site you currently have, we can work together at an hourly rate on the best ways to propel your content toward viral success and meaningful ROI. Our team can help optimize your current product to make sure your content is taking advantage of the full benefits of your platform.

To get started, email strategy@rebelmouse.com. Find out more about the services we offer below.

Content and Distribution Strategy

Organic social traffic isn't dead. Neither is search. We know the latest industry algorithms to make sure your content succeeds organically in these arenas. However, we know that the pay-to-play culture is real, and can help you master cost-effective social spending in parallel. Also, the lost art of content structure is something that's often deprioritized. We'll help you get your media organized.

✓ How to Win Organic on Social

✓ How to Win Organic in SEO

✓ How/When to Use Spend on Social in Hyper-Effective Ways

✓ Content Taxonomy

✓ Site Networks

Product Strategy

Not on RebelMouse yet? We can make sure your content is properly escalated on your current platform. We'll take a lay of the land to root out bugs, correct all issues, and make sure every tool is being used to its full potential. We'll ensure you're leveraging the power of data, and delivering an experience to users that is set up for revenue building.

✓ How to Design Products That Work

✓ User Experience Within Content Experiences

✓ Conversion Strategies and Tactics

✓ Monetization

✓ Debug and Untangle Traffic Problems

Team Organization and Optimization

Do you have the right team? Are they working in the right ways with each other? What's missing and what can be done to make them work better together? Paul Berry has managed small, agile teams for 20 years. Paul's also led teams of 450+ people, and understands how teams can blur roles to make the best product possible. He has deep experience managing, working with, and bringing together the following groups:

✓ Product

✓ Design

✓ UX

✓ Editorial

✓ Sales and Marketing

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Rank Higher With Keyword Suggestions and Search Volume Data

Take the guesswork out of your search strategy

The art of search engine optimization (SEO) can be tricky to master. A lot of publishers adopt a trial-and-error method in hopes that their strategy happens to align with Google's fickle algorithm. At RebelMouse, we take a proactive approach to SEO, pairing the tools and best practices already available with our proprietary search technology that's designed for keyword wins with every publish.

Writers are already tasked with the responsibility of creating quality content that's shareable, searchable, and monetizable. Ranking high in search is a key factor that makes growth in all of these areas possible. This is why we've taken the guesswork out of choosing the perfect keyword or search phrase to get you onto page one of Google.

In our latest update, we've expanded our proprietary search functionality to include recommendations for keywords that are of high value. Through the creative usage of APIs, we ensure writers and editors on our platform are armed with the right information when optimizing their content for SEO.

When typing in a search phrase to target in our Entry Editor, users will now see suggested key phrases appear:

In the example above, the drop-down list is suggesting phrases that are already performing well on Google. The number next to each recommended phrase is its monthly search volume. This helps you determine which phrases are easy to win, or perhaps too competitive to strategize for, on an article-by-article basis.

At RebelMouse, we premiere game-changing product updates like this weekly in our pursuit to improve our platform and fuel growth for our clients. If you aren't publishing on RebelMouse yet and want to take advantage of features like this, request a proposal today and let's get started.

If you're already publishing on RebelMouse and have questions about this update, please email support@rebelmouse.com or contact your account manager.

Note: This update is currently in beta, but will be available on all RebelMouse-powered sites soon.

A PSA to Brands: Control Your Context

Resonate with your audience the right way

Programmatic Advertising Is a Gamble

For years, brands have relied on display ads and programmatic levers as a cheap and easy solution to spend large portions of marketing dollars. But the major frustration with programmatic advertising has always been the lack of control and transparency on where ads actually show up. And as banner blindness spreads, ad-blocking technology becomes more prevalent, and subpar or broken sites crop up at increasingly high rates, programmatic advertising will only become more expensive, unsustainable, and a huge risk.

According to a recent study from Integral Ad Science, when your programmatic ads happen to show up in high-quality environments, it could lead to a 30% lift in brand recall. But on the flip side, when your ads appear in low-quality environments, the consequences can be brutal: Ads in low-quality environments were perceived 74% less favorably, and even harshly, compared to the same ads seen on high-quality sites. Overall, users were four times less likely to think a brand cared about them after seeing the brand surface next to inappropriate content. Finding your ad in poor-quality environments creates a stronger impression among audiences, and it's not the kind of impression you want. Plus, it means that your paid marketing needs to work harder to boost your brand reputation, convert customers, and do damage control.

It's Time for Brands to Become Publishers and Take Control

As a brand marketer, you need to reclaim ownership of where and how your messaging shows up. One key way to control your context is to become a publisher. According to NewsWhip, 70% of people would rather learn about a brand through content than through ads, and 68% feel more positive about a company after engaging with the brand's content. And it's a good time for brands to go all in and create an advantage with content, too. Now, more than ever, page performance matters for audience reach, retention, and revenue. Google, along with Facebook, have explicitly made page speed a factor in search results and News Feed, while site visitors will quickly leave a page that takes more than three seconds to load. Media companies that have survived in the past with broken sites now feel the consequences of their low-performing properties due to their inability to provide solid returns to advertisers.

As a CMS platform and creative agency, RebelMouse partners with brand teams on best practices and innovative ways to build content experiences that will break through and resonate with audiences. For example, our work with United Airlines has produced a better-performing site and helped them beat out media companies to win travel search phrases for organic audience growth. Our partnership is a key reason why United Airlines' content now drives the most web engagement in their industry.

Choose Your Media Partners Wisely

If you plan to rely on media partners to place your messaging, then be selective and spend on the right context. Build direct relationships with quality publishers that prioritize the user experience and know how to pair editorial with premium advertising (in particular sponsored content) to maximize eyeballs and engagement for brands. RebelMouse powers a tight ecosystem of quality publishers, like PAPER Magazine and Motherly, that have built valuable, new media properties. We can connect brands into this network of quality sites to execute premium and effective campaigns at scale.

Build for the Future

Moving away from the inefficient world and disadvantages of programmatic advertising and creating a sustainable content marketing strategy is not easy — it takes organizational commitment, patience, and the right technologies. If you're a brand marketer, reach out and learn how RebelMouse's full-stack content marketing solution is ideal for your growth into a publishing powerhouse. If you're a media company and sell premium advertising, guide your advertising partners on how to build mutual value on your site when they're tempted to blindly toss marketing dollars on cheaper impressions.

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30 Days Post Launch: Understand the RebelMouse Growth Effect

We're giving you a glimpse into our power to fuel swift growth

For sites with heavy traffic, or even new media companies looking to spark viral growth, page speed is a do-or-die factor when it comes to building audiences and revenue. Publishers big and small are on the search for a CMS that will set them apart in a saturated ecosystem, and this means making strides on site, search, and social. Usually this translates into shelling out big bucks for custom CMS builds or heavy developer costs on other options like WordPress.

At RebelMouse, we've simplified the open web:

It Starts With Speed: We power some of the biggest new media companies to date, and their PageSpeed Scores rival big-name, legacy publishers.

Speed Brings Search Success: Prioritizing site performance gives us the keys to Google's SEO roadmap and, in turn, accelerates the search ranking of RebelMouse-powered sites. Our proprietary search technology prioritizes key phrases with every publish.

Accessible Content Encourages Engagement: Since our sites are quick to load and even easier to find, they're also naturally shareable across all social platforms. Plus, within our Entry Editor, creators can identify influencers to build organic reach before the article has even gone live.

Intuitive UX Builds Loyalty: Our CMS is an editor's dream toolbox. We create sites that look dev-heavy but really only require a few clicks. Publishing as a mobile-first platform, we offer personal user experiences that are collaborative and increase time on site.

Modern Monetization Secures Stability: Easy-to-use ad integrations provide more opportunities for revenue for publishers without sacrificing the experience of readers. Our pageview methodology has secured a sustainable content lifecycle.

The Data Speaks for Itself

But don't just take it from us. Here's a look at actual data from sites that switched to RebelMouse from other CMS platforms, just 30 days after launch:

At RebelMouse, we focus on the metrics that matter. We live close to our client's data through custom-built Google Data Studio dashboards. This allows us to identify key growth trends and adjust strategy for our clients when needed.

A lot of publishers are just getting started in the competitive digital landscape, and RebelMouse is the perfect launching pad. Here are some data snapshots from publishers who started with zero traffic, 30 days after launch:

So, how much can you grow? We support web properties of all sizes, and can even host hubs of entire content networks. For example, DanceMedia has been a wonderful partner of RebelMouse for close to three years, and in this time they've built out a healthy network of RebelMouse-powered properties that surge together around viral content. They went from a collection of scattered sites to an intelligent, self-growing site network in no time:

Launch on RebelMouse and Grow

Check out the rest of our data-focused case studies here. Experience growth on your site and social channels, too. Request a proposal today and let's start growing together.

Turn Casual Visitors Into Loyal Subscribers With Newsletters

Extend your content with a winning email strategy

For publishers, the effort that goes into creating dynamic, quality content isn't a short-term game. The goal is to always convert casual visitors into committed subscribers. This means content must not only be quick to load, but easily accessible across all platforms.

An email newsletter is a great extension of your site's content that puts the experience back in the hands of readers. After all, users prefer to read and consume content on their own time in familiar interfaces, like Gmail. Data shows that 81% of small and medium businesses rely on email as their primary customer acquisition channel. It isn't just a great idea for small businesses either — 49% of consumers say they wouldn't mind regularly receiving a promotional email from a brand they like.

But what makes a successful email campaign? According to Campaign Monitor, these are the averages you want to be seeing:

While these benchmarks may seem low at first glance, the remarkable upside to email marketing is its ability to reach a targeted audience. The users that are willing to take the extra clicks to interact with your campaign are more likely to take further steps to continue engaging with your brand. This makes content strategy around emails even trickier. Content creators need to ensure they're curating the right content for emails to maximize audience attention.

At RebelMouse, we recommend a newsletter strategy that breathes new life into your most relevant and popular articles to increase the consumption of even more content. Here's how it works.

A Winning Newsletter Strategy: Axios

RebelMouse is proud to have launched some of the biggest new media companies to date, including Axios. The news publisher has mastered the art of the newsletter, shattering industry standards with their daily email updates. According to Nieman Journalism Lab, out of the 10 million unique monthly visitors that visit their site, Axios has 1.5 million non-unique subscriptions across all 19 of their newsletters.

One way Axios is able to do this is through their daily campaigns, Axios AM and Axios PM, which feature the latest top stories of the previous 12 or so hours. Here's what's unique about their daily emails:

  • You Don't Have to Click Every Headline: Each story is summarized so the reader doesn't have to leave their email interface to get the whole story. There are, however, CTAs that allow you to go in-depth on a topic, share it to social, and/or read supplemental content. This strategy allows readers to spend more time reading the email, clicking through only when they're already engaged with a subject.
  • The Newsletters Are Stored on Site: Axios features its "Newsletter" section in the top navigation of their site. It's there that full browser versions of every email are archived and available to read at any time. This means page views and traditional web traffic data can be captured on newsletter content.

Replicate This Content Flow on RebelMouse

RebelMouse's CMS makes creating a newsletter content workflow like Axios easy to create and maintain. Our Entry Editor has functionality that can turn any post into a newsletter. So whether it's crafting daily, weekly, or even monthly emails, each newsletter can be created to replicate the experience of an article page.

By converting a RebelMouse post into a newsletter, you'll automatically get a browser version and a post permalink for the article. This means you can capture page view data and keep an easy-to-read archive of every newsletter in a dedicated section, very similar to Axios' method.

Modernize Your Email Strategy With RebelMouse

RebelMouse's Newsletter dashboard makes it easy for you to set up and manage your newsletters to keep audiences engaged with your content. We offer out-of-the-box Mailchimp, Sailthru, and WhatCounts integrations so you can customize the frequency of how often you contact your subscribers, and we make it easy to maintain your third-party email groups, lists, and template designs.

If you want to update your email marketing campaigns to grow a more loyal readership, request a proposal today and let's start working together. If you already publish on RebelMouse, email support@rebelmouse.com if you need help setting up your newsletters.

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