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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."


Our history has brought us success, but also a deep understanding of traffic and how content travels through the expansive social ecosystem. RebelMouse founder and CEO Paul Berry, who built one of the first content superhighways as CTO of Huffington Post, knew there was going to be a need for content to travel seamlessly across platforms. He foresaw that the home page would take on new life during the birth of social, changing publishing and the media landscape forever.

That's how RebelMouse was able to build the two biggest new media companies to date: The Dodo and Axios. We're a robust, iterative CMS that is the #1 platform for indie publishers, but is also built for legacy brands like United Airlines and BlackRock.

Every media property we work with doesn't just get to use our platform. They get a global creative agency of content optimizers, social strategists, and audience builders. We continuously analyze all of our clients' data and performance so we can help guide your strategy toward a path of growth and revenue.

Since we understand the barriers of bureaucracy and the limitations inherent in chains of command, we're now offering our expert strategy services separate from our CMS. Using the site you currently have, we can work together at an hourly rate on the best ways to propel your content toward viral success and meaningful ROI. Our team can help optimize your current product to make sure your content is taking advantage of the full benefits of your platform.

To get started, email strategy@rebelmouse.com. Find out more about the services we offer below.

Content and Distribution Strategy

Organic social traffic isn't dead. Neither is search. We know the latest industry algorithms to make sure your content succeeds organically in these arenas. However, we know that the pay-to-play culture is real, and can help you master cost-effective social spending in parallel. Also, the lost art of content structure is something that's often deprioritized. We'll help you get your media organized.

✓ How to Win Organic on Social

✓ How to Win Organic in SEO

✓ How/When to Use Spend on Social in Hyper-Effective Ways

✓ Content Taxonomy

✓ Site Networks

Product Strategy

Not on RebelMouse yet? We can make sure your content is properly escalated on your current platform. We'll take a lay of the land to root out bugs, correct all issues, and make sure every tool is being used to its full potential. We'll ensure you're leveraging the power of data, and delivering an experience to users that is set up for revenue building.

✓ How to Design Products That Work

✓ User Experience Within Content Experiences

✓ Conversion Strategies and Tactics

✓ Monetization

✓ Debug and Untangle Traffic Problems

Team Organization and Optimization

Do you have the right team? Are they working in the right ways with each other? What's missing and what can be done to make them work better together? Paul Berry has managed small, agile teams for 20 years. Paul's also led teams of 450+ people, and understands how teams can blur roles to make the best product possible. He has deep experience managing, working with, and bringing together the following groups:

✓ Product

✓ Design

✓ UX

✓ Editorial

✓ Sales and Marketing

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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