Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."


Our history has brought us success, but also a deep understanding of traffic and how content travels through the expansive social ecosystem. RebelMouse founder and CEO Paul Berry, who built one of the first content superhighways as CTO of Huffington Post, knew there was going to be a need for content to travel seamlessly across platforms. He foresaw that the home page would take on new life during the birth of social, changing publishing and the media landscape forever.

That's how RebelMouse was able to build the two biggest new media companies to date: The Dodo and Axios. We're a robust, iterative CMS that is the #1 platform for indie publishers, but is also built for legacy brands like United Airlines and BlackRock.

Every media property we work with doesn't just get to use our platform. They get a global creative agency of content optimizers, social strategists, and audience builders. We continuously analyze all of our clients' data and performance so we can help guide your strategy toward a path of growth and revenue.

Since we understand the barriers of bureaucracy and the limitations inherent in chains of command, we're now offering our expert strategy services separate from our CMS. Using the site you currently have, we can work together at an hourly rate on the best ways to propel your content toward viral success and meaningful ROI. Our team can help optimize your current product to make sure your content is taking advantage of the full benefits of your platform.

To get started, email strategy@rebelmouse.com. Find out more about the services we offer below.

Content and Distribution Strategy

Organic social traffic isn't dead. Neither is search. We know the latest industry algorithms to make sure your content succeeds organically in these arenas. However, we know that the pay-to-play culture is real, and can help you master cost-effective social spending in parallel. Also, the lost art of content structure is something that's often deprioritized. We'll help you get your media organized.

✓ How to Win Organic on Social

✓ How to Win Organic in SEO

✓ How/When to Use Spend on Social in Hyper-Effective Ways

✓ Content Taxonomy

✓ Site Networks

Product Strategy

Not on RebelMouse yet? We can make sure your content is properly escalated on your current platform. We'll take a lay of the land to root out bugs, correct all issues, and make sure every tool is being used to its full potential. We'll ensure you're leveraging the power of data, and delivering an experience to users that is set up for revenue building.

✓ How to Design Products That Work

✓ User Experience Within Content Experiences

✓ Conversion Strategies and Tactics

✓ Monetization

✓ Debug and Untangle Traffic Problems

Team Organization and Optimization

Do you have the right team? Are they working in the right ways with each other? What's missing and what can be done to make them work better together? Paul Berry has managed small, agile teams for 20 years. Paul's also led teams of 450+ people, and understands how teams can blur roles to make the best product possible. He has deep experience managing, working with, and bringing together the following groups:

✓ Product

✓ Design

✓ UX

✓ Editorial

✓ Sales and Marketing

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How to Add Ads.txt to Your Site

What Is Ads.txt?

Ads.txt stands for "Authorized Digital Sellers," and is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of the ads.txt project is straightforward: increase transparency in the programmatic advertising ecosystem. You can find more information on ads.txt here.

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