Close

Copyright © RebelMouse 2020

Follow Us:

How to use the Stats Dashboard and how we measure your performance

RebelMouse offers a robust analytics to measure the performance of your distributed content, your editorial team and your site. Our Stats Dashboard feature retrospective data and insights in a visual straight-forward way so everyone can get out as much insights as they want, regardless their statistical knowledge. Our Stats Dashboard is also interactive so you can change what you see according to your main point of interest.


When you login and open the Stats Dashboard, you will arrive to it's default view:

On the top, you will find the hovering Navigation Bar. This will be hovering, no matter where you scroll in the Dashboard. It helps you to navigate easier in the Stats Dashboard. You can quickly jump to the relevant sections highlighted there.

On the right corner, your main interactive drop-down menus will help you to customise the view of the Stats.

First, you can select the relevant Section of your site, once selected a section, the Stats Dashboard's figures will reflect only to that Section. By default, this drop-down menu reflects to all Sections - your complete site.

Second, you can select the timeframe that you want to check.

  • There are various preset timeframes from Last Hour till Last 30 days.
  • By default the timeframe reflects to the Today so far, which means it shows stats for the day you have logged in so far.
  • You can further customise the timeframes by selecting a Custom timeframe in the drop-down menu where you can adjust the calendar to your preference.
  • When you select the Custom timeframe, you can pick Exclude posts before the selected date range which will exclude posts from your selected timeframe and only shows posts published in that period.
  • By default we show all published posts that have relevant stats to your site.

We want to show you the most important figures first, immediately you logged in.

  • Your site performance is on the top for that matter showcasing the Views Last Hour which shows the total views site-wide (all pageviews)
  • Views which shows the same metric but for the pre-selected timeframe
  • Facebook Reach which shows the reach of your content on your Facebook Page. This metric however cannot be filtered by sections and can only be checked after 24 hours, due that we are getting this metric externally from Facebook.
  • The percentage changes - red indicates decrease, green indicates growth - reflect to the previous period in time. Meaning if you select a special day, let's say a Tuesday, the percentage changes will reflect to the last week's Tuesday, not the previous day you have selected - this is due to the nature of content, you most likely get less views in the weekends and more in the weekdays so it is only fair to compare your performance to the same day on the last week. This is also true if you select weeks, multiple days or months.

You can only select 3 months back in the custom timeframe calendar since the day you have logged in.

On Referring Social Accounts you can check the social media accounts which have referred your owned content published on RebelMouse.

  • These accounts shared your content on their own social media pages, hence referring accounts.
  • Currently we offer these figures for the two most important social content sharing platforms, Facebook and Twitter.
  • The figures you see in this table all refers to the social media account that has referred your content.
  • For Facebook, you can check the name of the page, the number of fans, the social media post itself, the number of comments, shares and likes, and the date when the post was published on that channels.
  • All likes, comments, shares are reflect to the likes, comments and shares that particular social media content has generated on its page, not the engagements you have generated on the RebelMouse platform.
  • The name of the page and the content itself can be clicked which transfers you to the page itself or the content that has been shared on the page itself.
  • You can check the same metrics for Twitter too, but the names of the metrics will reflect to Twitter's own metrics like account name, number of followers, retweets, likes, or the tweet itself.
  • We show 10 posts per page per social networks, you can turn the pages by clicking Next or Previous on the interactive table's bottom.

Top Posts by Network table shows you your own content's - published on RebelMouse - popularity per social networks.

  • This is the exactly opposite as the last table, where you could check which network prefers to share your content on their own channels, here you can check which content of yours have popularity on social networks.
  • You can select Facebook, Twitter, Email Outreach, Pinterest, Reddit, Tumblr and Google Plus to filter down the popularity by social networks.
  • We show the name of the post - which is clickable, you can visit the post directly from here on your RebelMouse site - and the amount of Pageviews that the social network generated.
  • Note: this is the not the total pageviews for that post, just the amount of pageviews that has been generated by that particular social network.
  • This table ultimately shows the referring traffic by social networks for your content.
  • As always, you can turn pages forward or backward with Next and Previous buttons on the bottom of the table.

In the Top Posts section, you can check content related metrics.

  • If you click any of the metrics on the top, the table will refresh accordingly to the highest figure.
  • Author and the Title of the post, both are clickable so you can check them on your own site.
  • Card views: the number of content cards shown for that content - users don't need to click in the content, just scrolling to the card to trigger a card view.
  • Page views: the number of page views for that piece of content.
  • Facebook Instant Article Views: views generated through FBIA
  • Viral views: the number of page views that came from an external source to that piece of content - external source can be anything that is not a RebelMouse property.
  • Key Traffic Factor: the highest referring source. If you hover your mouse above the icon - in this screenshot the Facebook logo - you can also check the exact figure for that referring source.
  • Shares: number of shares happened on RebelMouse platform for that content,
  • Subscribers: subscribers to your site triggered on that content
  • Time Spent: time spent on that content (minutes:seconds)
  • Call-To-Action Conversions: number of CTA conversions if you have any in place.

On the Top Contributor table, you can check your editorial team's performance if you have multiple authors. This is highly useful for media companies.

  • We offer a segmentation on Post views and Shares so you can check which author generated more views or shares on your site.
  • On the left, you can check the author - clickable name to your RebelMouse site - and on the right you can check the metrics per authors.
  • By default the table is organised by Post views but you can check Viral Factor - same as viral views in Top Posts - the Total number of posts that author has generated and Average Pageviews generated by those posts.

In the Referrals graphs you can check the referring traffic to your site in more details.

  • You can check All Referrals or just the Social Networks and you can get a basic Search Terms report.
  • The graphs are interactive, you can view the referrals individually if you hover your mouse over the graphs.
  • Amount reflects to Pageviews.
  • % reflects to the percentage compared to the total number of pageviews of the site.

At the bottom of the Stats Dashboard we showcase some graphs on your performance.

  • Each graphs have a blue and the red graph, where blue means the current period - which you have selected on the top as a timeframe - and the red, which means the previous period. If you hover your mouse above the graphs, you can check the exact figures as well.

First, the Audience graphs.

  • Direct Reach: the view of your content across all channels, meaning everything that can be considered as a view is there. This is the impact of your site.
  • Engagements: the combined figures of clicks, likes, shares and mouseovers.
  • Mouseover: when a user hovers the cursor above a piece of content on the site, showcasing some sort of interest.
  • We also show here the total number of engagements and the card views.
  • Sign Ups: the number of signups to your site in the given time period.

Second, you have the Content Graphs.

  • Works like the same as the Audience graphs.
  • The first graph shows the number of new posts generated in the given time period
  • The second graph shows the number of shares achieved in the given time period.

At the very bottom of the Stats Dashboard, you can Export Your Data.

  • The export is a CSV file.
  • On the visual Dashboard we only show the important metrics to you, mostly in round-up figures so editors can immediately check the performance of their content.
  • For those who want to deep-dive in stats, the exported CSV is a great help.
  • In the CSV you will find the exact figures for every metric, segmented figures for engagements (clicks, likes, shares, comments, mouseovers), segmented metrics for social networks, click-through rates, engagement rates, viral percentages and a detailed content performance report.
  • The CSV is easy to work with if you are familiar with any data manager tool.

From the Navigation Bar you can also reach 3rd Party Analytics. Here you can easily add 3rd party analytics of your choice to the RebelMouse site, without any coding required.

  • Currently we support Google Analytics, ChartBeat Analytics and ComScore Analytics.

Also from the Navigation Bar, you can reach the SEO Report. This is a great help for editors to win more search phrases with their content.

  • We show the search phrases you won with which post.
  • You can add search phrases to the post manually which will edit the post's URL slug.
  • You can also further optimise with search discovery and add tags to your posts.

How to get the most out of the Stats Dashboard:

  • Across the Stats Dashboard you can spot little green question marks. These help you with instant definitions of metrics and figures, if you hover your mouse above the icon, you will get the definition for each.
  • Most of the Stats Dashboard is super interactive. If you see a metric with a content that is on the net (on your platform or on a social network) it is most likely clickable so you can check that content directly from the Stats Dashboard.
  • The Stats Dashboard's aim is to get you the most efficient birds eye view on your site and the overall performance of all of your content.
  • For individual content stats, you should check the Post Stats for each pieces of content you publish, you will get a more detailed version of the Stats Dashboard.

Every analytics platform is different.

  • In case you are measuring your site's performance with another analytics platform - such as Google Analytics - you will see some differences between the two platforms in terms of metrics.
  • We suggest you to further investigate in those gaps in figures if that gap is above 5%.
  • Gaps below 5% in figures are considered as the nature of analytics platforms and how they measure different metrics.

How to set up redirects in the 404 Dashboard:

In the left nav, you'll find a link called '404 Dashboard' where you'll be able to set up any 301 or 302 redirects you need on your site.

To set up a new redirect, just click on the '+ Add' link on the top left corner. A lightbox will be displayed and it'll prompt you to enter the old url (what's 404ing) and the new url (where you'd like to redirect it to).

You'll also be able to choose the type of redirect: 301 for permanent and 302 for temporary.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading...

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading...

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading...

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading...

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading...

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

Keep reading...

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading...

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading...

No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

Keep reading...

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

Related Articles

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading...

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading...
Subscribe to Our Newsletter