Google Rolls Out New Search Generative Experience to Select Users
Google has begun the rollout of its Search Generative Experience (SGE) to select users. This new feature leverages generative artificial intelligence (AI) to enhance the search experience.
The goal of Google’s new generative AI-powered search is to simplify search by providing users with a snapshot of information to help them understand topics more quickly. According to Google, SGE will “help you take some of the work out of searching, so you can understand a topic faster, uncover new viewpoints and insights, and get things done more easily. So instead of asking a series of questions and piecing together that information yourself, search now can do some of that heavy lifting for you.”
An example of search results using Google’s new Search Generative Experience. From Google.
Benefits of Google’s AI Search Generative Experience
According to Google, there are three ways its new generative AI capabilities can make searches simpler:
- Understanding Complex Topics: SGE provides an AI-powered snapshot to help users grasp the key factors and considerations of a topic, such as learning ukulele versus guitar, or the benefits of incorporating a business before freelancing.
- Quick Tips for Specific Questions: With SGE, users can submit specific queries and receive a variety of content from across the web. For example, searching for how to remove a coffee stain from a wool sweater, or how to quickly renew a passport, will provide pointers and options
- Shopping Assistance: Search offers information on products and considerations for various needs. Users can search for specific items like peel-and-stick wallpaper for the kitchen, or a Bluetooth speaker for a pool party, and find important product details, like customer ratings and options to purchase.
Click here to read more on Google’s take on the benefits of its Search Generative Experience. The rollout of SGE is a part of Google’s Search Labs, a new program that opens up features still in the experimental phase to users. To see if you’re able to join the waitlist for Search Labs, click here.
Feedback on SGE’s Rollout
Following the launch of Search Generative Experience by Google, the select users who gained early access began sharing screenshots of the new feature across Twitter. Of course, they also discovered some hiccups along the way, including word-for-word content duplication.
\u201c@searchliaison Maybe the "full list of sources" view should be the default view then? It's not clear which quote is tied to which publisher until you click the link in the upper-right.\u201d— Lily Ray \ud83d\ude0f (@Lily Ray \ud83d\ude0f) 1685108961
As you can see in the Twitter thread above, Google reminded users that SGE remains firmly rooted in its experimental phase.
SEO influencer Andy Simpson shared this video of his experience with SGE:
First look at Google Search Generative Experience, SGE
Click here to read more feedback from early users of SGE over at Search Engine Roundtable.
Harness the Power of AI Search
Google is fully embracing the inevitable role AI technology will play in search. Similar to how AI will completely revolutionize traditional search, it’s also set to transform conventional website search.
AI-powered search offers a solution that can transform website search into an experience that outshines traditional search. With AI, search engines can interpret user queries more effectively, even when users make typos or use the wrong words. This means that users can find what they’re looking for quickly and easily, and website owners can provide search experiences that meet the high expectations of their users.
RebelMouse is a publishing platform that leverages AI-powered search to deliver enhanced user experiences and engagement on websites. Traditional search engines use a set of predefined rules to match user queries with indexed content, which can lead to irrelevant results.
RebelMouse solves this by consolidating all of your content, along with its accompanying metadata and stats, into a private AI data model. This model leverages the power of OpenAI’s technology to deliver personalized search results and content recommendations that are tailored specifically to your site. Click here to learn more.
So far the results have been impressive:
Curious to learn more? Click here to check out the rest of our AI features and get started.