Rebel Insights

Google Launches New Podcast Manager

Google Launches New Podcast Manager

New tool gives podcasters retention analytics for every episode

The popularity of podcasting has exploded in the past few years. In 2023, it is estimated that 103.6 million people in the U.S. actively listen to podcasts every week. This means at least one-third of the population incorporate podcasting into their daily routine.

To meet this demand, Google recently launched Google Podcasts Manager, a new tool designed to help podcasters learn more about their listeners, including how to reach them more effectively.

Google Podcasts Manager will use a verification process to make sure each user's podcast is available on Google Podcasts. The new tool will give podcasters access to metrics to understand their audience's engagement levels, and how those insights vary from episode to episode.

"This includes retention analytics which help you better understand where people tune in—and when they drop off—along with listening duration, minutes played and more. And you can export the data and plug it into your own analysis tools if you prefer." —Google said in a statement.

The new tool will also include a breakdown of listeners by device. According to Google, this could help guide content strategy. For example, podcasters could make their content shorter for people on the go, or more family-friendly if the data shows that listeners are tuning in on a home speaker.

From Google.

Google says they plan to enhance this tool with even more features down the line. Click here to get started.

What Is RebelMouse?
Request a Proposal

Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat


RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Layout and Design toolLayout and Design tool on mobile

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat