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Why We're Immune to Facebook's Pendulum

Our obsession over methodical traffic and how/why things go viral has allowed our clients to see a constant increase in reach on Facebook. Within the past five months, many publishers have been experiencing another decline in Facebook reach. In fact, reach is down as much as 42% so far this year. It's a trend that persists despite the rise of content championing polarizing stories and social-friendly videos. At RebelMouse, our clients continue to see their Facebook reach increase. We look at changes in the media landscape and platform updates as a challenge and an opportunity.


The direction has sparked questions about what Facebook has been doing to its algorithm, and what publishers can and should do in response. With the right mix of technology + strategy, we've created a content distribution formula that truly works for the properties we power.

Here are seven reasons why our Facebook game is đź‘Ś .

1. Server Response Time

Facebook is prioritizing faster-loading pages, so we got faster too. It all boils down to user experience, and fast load times + page speed are musts if you want readers to stick around and consume your content.

The difference we see is unreal:

2. Social UX for Media: A Page View Game Changer

Social UX for Media is our way of making your site as viral and binge-worthy as the Facebook News Feed. This format enables our clients to present their users with content in a format they're already familiar using. We've seen clients double their traffic within 10 days using our highly optimized layout. It's working for the amazing media properties Axios, EcoWatch, Dance Magazine, Azula, and others we power.

Here's how Social UX for Media is impacting our clients' page views:

3. Facebook Instant Articles Optimization

We always tell our clients to "go all in" with Facebook Instant Articles — and we mean all in. This includes using video, producing engaging and intelligently designed copy, making sure your pages load fast, and ensuring articles are perfectly optimized for social. Clients that stick to this formula have experienced up to $25 CPM on Instant Articles.

4. Facebook Live Campaigns

Video continues to dominate in terms of engagement and reach, and native video even more so. Broadcasting live helps our clients get the right visibility across their audiences, and keeps their content mix fresh and engaging. Leveraging those earned video views to create custom audiences for future retargeting ensures our clients get the most out of their content.

5. New Content Lifecycle

It's important to work with other Facebook Pages that have high follower counts, and practice the law of reciprocity to build repeat visits from loyal followers.

6. Research Is Everything

We ask our clients to figure out which content is polarizing to their users. And once we're armed with that information, we work together to create related child properties as part of a larger site network. We all know that high affinity works well on social, and once it's mixed with the right technology and strategy, its effect and reach is undeniable.

7. Take Advantage of Instagram

Utilizing platforms like Instagram is an abstract value that is gaining momentum. We're building audiences and traffic everywhere, across platforms. Instagram, Tumblr, Twitter, Snapchat — they're all here to send more traffic out to our sites.

At the end of the day, it's pretty simple: The world is changing, and if you change with it there's plenty of opportunity. The key is that you can't do all of this on a decentralized, custom CMS like WordPress, where every update has to be pushed out individually and security intrusions are the norm. It's a broken model emulated by too many platforms.

That's why we set out to solve this problem with a centralized, social CMS built for speed. In our world, the recent, months-long decline in Facebook reach for many publishers is merely another opportunity to help our clients rise above the rest.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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