While our out-of-the-box offerings are robust, sometimes you need customizations to match up with your business needs. We’re fully capable of accommodating those kinds of requests. There’s no better example than what we’ve done with J. J. Keller & Associates, Inc.
A trusted source when it comes to safety and compliance for the Department of Transportation (DOT), OSHA workplace safety, and regulations from many other key agencies, J. J. Keller operates a sophisticated platform called Compliance Network that delivers interconnected content for its members. It covers topics spanning laws, regulations, compliance guides, and best practices.
"The challenge at J. J. Keller was to integrate the RebelMouse CMS into our expansive ecosystem without disrupting established workflows and while leveraging the advanced capabilities of the platform," said Jacqui Jurmu, Senior Product Manager of Technology Solutions with J. J. Keller.
This case study will explain how we did it, achieving a seamless integration across J. J. Keller’s diverse platforms, focusing on four key areas: content synchronization, single sign-on (SSO), third-party integrations, and CRM collaboration.
All in all, it was a resounding success. Not only were they able to maintain existing workflows, they created a seamless experience for both internal teams and customers.
"As a result, J. J. Keller was able to further leverage our robust regulatory knowledge within Compliance Network," said Jurmu. "This increased customer conversions to Compliance Network, and J. J. Keller surpassed record revenue from this offering within the first six months of working with RebelMouse. That's a fantastic achievement."
Highlights of our work with J. J. Keller included:
- Preserve Existing Editorial Processes: Content synchronization reduced errors and the need for manual updates.
- Unify a Beautiful User Experience: SSO minimized login friction, enhancing user satisfaction.
- Seamlessly Integrate Without Any Friction: Third-party tools and CRM systems worked cohesively with our platform, enabling J. J. Keller to maintain operational consistency.
- Sync Data Bidirectionally for a Seamless Experience: This is critical to manage trial orders and memberships.
Through these solutions, we demonstrated how RebelMouse excels at solving complex challenges, making us the perfect partner for sophisticated, multi-product ecosystems like J. J. Keller’s.
Key Components
1. Utilize Your Existing Content Creation Tool, While Supercharging With Our Offerings
Challenge: J. J. Keller’s content team relied on a separate content creation tool called "Documentum," making it essential to synchronize content between their tools and our CMS in real time without disrupting their workflow.
Solution: We implemented a robust external content sync system. This enabled:
- Near-instant updates as content was imported into our CMS.
- Retention of their established editorial processes and tools.
- Access to our CMS’s advanced features, including SEO tools, for managing and publishing content.
Impact: By syncing their existing workflows with our platform, J. J. Keller achieved unparalleled efficiency. Editors continued to work in their preferred tools, while the content seamlessly leveraged the benefits of our CMS, such as advanced metadata management and enhanced SEO optimization.
2. Make Signing In Super Easy for Your Customers and Team Members
Challenge: Managing customer's and internal teams' authentication across multiple sites and products without introducing login friction was critical to the Compliance Network’s user experience.
Solution: We integrated an SSO solution via Okta, creating a unified authentication system across all of their sites. Features included:
- Consistent login credentials for users across J. J. Keller’s ecosystem.
- Reduction of login-related errors and user frustration.
Impact: This implementation not only simplified user access, but also fostered trust and loyalty by delivering a consistent, seamless login experience across all platforms.
3. Integrate Third-Party Tools With Ease
Challenge: J. J. Keller used external tools like Zendesk for expert support and Vanilla Forums for community engagement. Integrating these tools into the CMS without disrupting user flows was critical.
Solution: Our CMS acted as a central hub, enabling users to authenticate through our hosted site before being redirected to third-party tools. This approach ensured:
- A unified user experience across all platforms.
- Minimal disruption to J. J. Keller’s existing toolset and workflows.
Impact: Users experienced frictionless navigation between platforms, and J. J. Keller continued leveraging their preferred tools without compromising the overall user experience.
4. Sync Data Bidirectionally for Seamless Experiences
Challenge: J. J. Keller required a two-way sync between their CRM and our CMS to manage trial orders and memberships seamlessly.
Solution: We built a custom integration layer that:
- Synced data bidirectionally between the CRM and our CMS.
- Enabled their sales team to manage memberships and orders directly through their existing CRM.
- Allowed site users to register and manage their accounts via the CMS, which seamlessly communicated updates to the CRM.
Impact: This setup preserved J. J. Keller’s operational consistency while enabling their sales and marketing teams to capitalize on the efficiencies of our CMS.
Impressed by how this all came together and want to see how we can drive your own business to success? Contact us for a demo today.
