Subscribe to Our Newsletter

x

What the Latest Facebook News Feed Change Means for Publishers

Your social feed is most likely filled with frenzy-generating headlines highlighting Facebook's latest News Feed update. That's because it's a big one, and it's forcing brands and publishers to alter their social strategies and figure out how to better approach the mega platform early on in 2018.


At RebelMouse, we're experts in growing organic loyalty and building audiences, despite the platforms. We've developed tech and strategy to increase traffic, growth, and revenue that can iterate alongside any algorithm change. Here are some of our materials that have become a publisher's lifeblood to surviving and thriving in the new media landscape:

This recent landmark shift is part of a broader effort by the company to increase the well-being of its users. Facebook CEO Mark Zuckerberg took to the platform to address the new direction of the News Feed.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions."

By fostering these meaningful social interactions, the goal is to build stronger relationships and a stronger community that allows users to feel more connected, in turn increasing happiness and long-term health.

So Who Gets the Boost?

Facebook will begin to prioritize more posts from friends and family, specifically those that spark a discussion in the comments section. This harks back to the original intent of the platform, to be an outlet where friends and family built meaningful connections through the content they shared.

This means you'll see more content like live videos that generate discussions, celebrities, Groups, local businesses, and your occasional trusted news sources. Adam Mosseri, VP of News Feed, revealed to TechCrunch that Oprah's 2018 Golden Globes speech is a prime example of content that might perform better after the updates.

What About Publishers?

The effort to promote the well-being of its users is certainly a positive change that we can get behind. But the core worry is that it's at the expense of brands and publishers who have been working tirelessly to create the kind of meaningful, useful content that shows up in the News Feed. Now their visibility may be reduced to nothing.

"As we make these updates, Pages may see their reach, video watch time and referral traffic decrease," Zuckerberg continued on.

Don't Abandon Hope — This Can Be an Opportunity

While it might seem like a lost cause to promote any of your content on Facebook as of now, this isn't the case. Now, more than ever, it's time to up your content game and keep focusing on what your core audience craves. If building organic loyalty has been a main focus of your strategy since day one, you're ahead of the game. Users that are addicted to your content can still choose to see it by updating their News Feed preferences.

It's our goal to keep up with the algorithm changes, so you can focus your time and energy on churning out quality content. We'll continue to track the impact of this important algorithm change, and how you can optimize your strategy to win at social in 2018. Stay tuned.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

Keep reading... Show less

How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x
Subscribe to Our Newsletter

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x