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What the Latest Facebook News Feed Change Means for Publishers

Your social feed is most likely filled with frenzy-generating headlines highlighting Facebook's latest News Feed update. That's because it's a big one, and it's forcing brands and publishers to alter their social strategies and figure out how to better approach the mega platform early on in 2018.


At RebelMouse, we're experts in growing organic loyalty and building audiences, despite the platforms. We've developed tech and strategy to increase traffic, growth, and revenue that can iterate alongside any algorithm change. Here are some of our materials that have become a publisher's lifeblood to surviving and thriving in the new media landscape:

This recent landmark shift is part of a broader effort by the company to increase the well-being of its users. Facebook CEO Mark Zuckerberg took to the platform to address the new direction of the News Feed.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions."

By fostering these meaningful social interactions, the goal is to build stronger relationships and a stronger community that allows users to feel more connected, in turn increasing happiness and long-term health.

So Who Gets the Boost?

Facebook will begin to prioritize more posts from friends and family, specifically those that spark a discussion in the comments section. This harks back to the original intent of the platform, to be an outlet where friends and family built meaningful connections through the content they shared.

This means you'll see more content like live videos that generate discussions, celebrities, Groups, local businesses, and your occasional trusted news sources. Adam Mosseri, VP of News Feed, revealed to TechCrunch that Oprah's 2018 Golden Globes speech is a prime example of content that might perform better after the updates.

What About Publishers?

The effort to promote the well-being of its users is certainly a positive change that we can get behind. But the core worry is that it's at the expense of brands and publishers who have been working tirelessly to create the kind of meaningful, useful content that shows up in the News Feed. Now their visibility may be reduced to nothing.

"As we make these updates, Pages may see their reach, video watch time and referral traffic decrease," Zuckerberg continued on.

Don't Abandon Hope — This Can Be an Opportunity

While it might seem like a lost cause to promote any of your content on Facebook as of now, this isn't the case. Now, more than ever, it's time to up your content game and keep focusing on what your core audience craves. If building organic loyalty has been a main focus of your strategy since day one, you're ahead of the game. Users that are addicted to your content can still choose to see it by updating their News Feed preferences.

It's our goal to keep up with the algorithm changes, so you can focus your time and energy on churning out quality content. We'll continue to track the impact of this important algorithm change, and how you can optimize your strategy to win at social in 2018. Stay tuned.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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