Subscribe to Our Newsletter

x

What the Latest Facebook News Feed Change Means for Publishers

Your social feed is most likely filled with frenzy-generating headlines highlighting Facebook's latest News Feed update. That's because it's a big one, and it's forcing brands and publishers to alter their social strategies and figure out how to better approach the mega platform early on in 2018.


At RebelMouse, we're experts in growing organic loyalty and building audiences, despite the platforms. We've developed tech and strategy to increase traffic, growth, and revenue that can iterate alongside any algorithm change. Here are some of our materials that have become a publisher's lifeblood to surviving and thriving in the new media landscape:

This recent landmark shift is part of a broader effort by the company to increase the well-being of its users. Facebook CEO Mark Zuckerberg took to the platform to address the new direction of the News Feed.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions."

By fostering these meaningful social interactions, the goal is to build stronger relationships and a stronger community that allows users to feel more connected, in turn increasing happiness and long-term health.

So Who Gets the Boost?

Facebook will begin to prioritize more posts from friends and family, specifically those that spark a discussion in the comments section. This harks back to the original intent of the platform, to be an outlet where friends and family built meaningful connections through the content they shared.

This means you'll see more content like live videos that generate discussions, celebrities, Groups, local businesses, and your occasional trusted news sources. Adam Mosseri, VP of News Feed, revealed to TechCrunch that Oprah's 2018 Golden Globes speech is a prime example of content that might perform better after the updates.

What About Publishers?

The effort to promote the well-being of its users is certainly a positive change that we can get behind. But the core worry is that it's at the expense of brands and publishers who have been working tirelessly to create the kind of meaningful, useful content that shows up in the News Feed. Now their visibility may be reduced to nothing.

"As we make these updates, Pages may see their reach, video watch time and referral traffic decrease," Zuckerberg continued on.

Don't Abandon Hope — This Can Be an Opportunity

While it might seem like a lost cause to promote any of your content on Facebook as of now, this isn't the case. Now, more than ever, it's time to up your content game and keep focusing on what your core audience craves. If building organic loyalty has been a main focus of your strategy since day one, you're ahead of the game. Users that are addicted to your content can still choose to see it by updating their News Feed preferences.

It's our goal to keep up with the algorithm changes, so you can focus your time and energy on churning out quality content. We'll continue to track the impact of this important algorithm change, and how you can optimize your strategy to win at social in 2018. Stay tuned.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

Why Does RebelMouse Create Growth?

Understand what your content needs to create new reach and deepen loyalty

After a shaky 2018, publishers are positioned to start the new year with less dependency on the platforms. But the chase to consistently create ROI from content is still somewhat unclear. According to Content Marketing Institute, one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand.

Keep reading... Show less

Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

Keep reading... Show less

NEW: RebelMouse Native Comments with Notifications

Content creation is never static. To build an audience, it's important to ensure that your content is not only dynamic, but sparks a conversation.

Keep reading... Show less