Rebel Insights

What the Latest Facebook News Feed Change Means for Publishers

What the Latest Facebook News Feed Change Means for Publishers

Your social feed is most likely filled with frenzy-generating headlines highlighting Facebook's latest News Feed update. That's because it's a big one, and it's forcing brands and publishers to alter their social strategies and figure out how to better approach the mega platform early on in 2018.


At RebelMouse, we're experts in growing organic loyalty and building audiences, despite the platforms. We've developed tech and strategy to increase traffic, growth, and revenue that can iterate alongside any algorithm change. Here are some of our materials that have become a publisher's lifeblood to surviving and thriving in the new media landscape:

This recent landmark shift is part of a broader effort by the company to increase the well-being of its users. Facebook CEO Mark Zuckerberg took to the platform to address the new direction of the News Feed.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions."

By fostering these meaningful social interactions, the goal is to build stronger relationships and a stronger community that allows users to feel more connected, in turn increasing happiness and long-term health.

So Who Gets the Boost?

Facebook will begin to prioritize more posts from friends and family, specifically those that spark a discussion in the comments section. This harks back to the original intent of the platform, to be an outlet where friends and family built meaningful connections through the content they shared.

This means you'll see more content like live videos that generate discussions, celebrities, Groups, local businesses, and your occasional trusted news sources. Adam Mosseri, VP of News Feed, revealed to TechCrunch that Oprah's 2018 Golden Globes speech is a prime example of content that might perform better after the updates.

What About Publishers?

The effort to promote the well-being of its users is certainly a positive change that we can get behind. But the core worry is that it's at the expense of brands and publishers who have been working tirelessly to create the kind of meaningful, useful content that shows up in the News Feed. Now their visibility may be reduced to nothing.

"As we make these updates, Pages may see their reach, video watch time and referral traffic decrease," Zuckerberg continued on.

Don't Abandon Hope — This Can Be an Opportunity

While it might seem like a lost cause to promote any of your content on Facebook as of now, this isn't the case. Now, more than ever, it's time to up your content game and keep focusing on what your core audience craves. If building organic loyalty has been a main focus of your strategy since day one, you're ahead of the game. Users that are addicted to your content can still choose to see it by updating their News Feed preferences.

It's our goal to keep up with the algorithm changes, so you can focus your time and energy on churning out quality content. We'll continue to track the impact of this important algorithm change, and how you can optimize your strategy to win at social in 2018. Stay tuned.

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

animate
Layout and Design toolLayout and Design tool on mobile
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat