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Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

On this gorgeous spring day in April 2019, I am very proud to announce the promotion of several key members on RebelMouse's team. They are all brilliant people who work closely with our most important clients, as well as our engineering, product, and design teams, to deliver the best sites on the internet. Please join me in congratulating them!


Sandra Orlic — Chief Creative Officer

I have never in my career met someone with the intellectual and creative capacity of Sandra. Since she began two years ago as an account manager at RebelMouse, literally every client she has worked with has sent me a personal love note about her help and involvement in bringing everything in a project together.

At RebelMouse, creativity is not just something we bring to the table as a service — we enable creativity in your own teams as well. Sandra has proven time and time again to have an inherent talent for bringing out the creative ideas in our clients and our own internal teams. Perhaps more importantly, she is incredibly talented at turning creative ideas into plans that get executed on time.

We believe deeply in continuously iterating based on data, new ideas, and opportunities. Sandra's personal passion and connection with the growth of our clients and our platform has brought happiness to them, to our team, and to me personally. Laughter comes quickly to Sandra and makes what we do fun. When Sandra is in a meeting, I will often hear a lot of giggling from her and others on the call. Nothing is a more wonderful North Star for creativity than happiness and laughter. These are only possible when everyone feels safe, comfortable, oriented, and enabled.

Soo Youn Lee — Director of Enterprise

Soo has been with RebelMouse for four years, and during her time she has focused most of her work on United Airlines, a flagship client of our company. Soo has a deep understanding of not just our platform, but also how to coordinate large-scale custom developments for the Fortune 500.

She is a strong communicator with exceptional organizational skills, which results in all of her projects being delivered on time. With a keen eye for design, she works closely with our clients and design team on translating ideas and visions into wonderful designs.

RebelMouse helps brands become new media companies, and there is nobody in the world better than Soo at getting on the ground to make it all come together to move the needle.

Amanda Alves — Director of Technical Account Management

Amanda joined RebelMouse one year ago. From the very first week on the job, we could tell Amanda was special. Not only was she taking projects live that very same week, but her passion for teaching and building community was clearly exceptional.

Amanda truly understands our platform and how it can be customized, and she understands the code and approaches it takes to get it done in a way that results in exceptional page speed scores and high-quality code.

She is a gifted and talented teacher, and under her leadership the technical account management team finds support and enablement, as well as a leader who can roll up her sleeves and help everyone meet deadlines. She won both my and all of her clients' respect immediately, and the whole team at RebelMouse thinks the world of her.

Adam Taylor — Director of Rebel Support

Adam has been an account manager at RebelMouse for two years. During his time here, he has worked with a wide variety of clients, ranging from the Fortune 1000 to large-scale media companies to non-profits making the world a better place.

He has a deep understanding of how our platform can be used strategically to accomplish goals, and how it can be customized to match the exact requirements of our clients.

RebelMouse as a platform has grown substantially since its nascent days. We now reach over 50 million people a month and have one of the largest site networks in the world. Having Adam lead the team that directly helps support our clients through their many years on our platform is a very exciting step for us as a company.

Thank You for Your Support!

To all of our many clients: Thank you for believing in us. Thank you for believing in a company run by a trans founder and CEO, for believing that women belong in tech and strategy, and for allowing us to help your business thrive. Thank you for believing in a company which proudly has no office and is enabling brilliant people across the globe to help you grow your business.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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Add Style to Articles With HTML Class Selectors

RebelMouse's Particle Assembler is designed to break down articles into micro pieces of content, which we call "particles." Individual particles in an article can be styled, shared, converted to slideshows, and now, take specific CSS styling to make them pop, when you want them to pop.

By adding some simple (or complex!) CSS to your Entry Editor via Layout & Design Tool, you can have a preset template for side quotes, warnings, or just places where you want something to stand out a bit.

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Fuel a Data-Driven Content Strategy With Google Search Console Insights

At RebelMouse, we believe a data-driven content strategy is the key to success. Luckily, the era of "post and pray" is far behind us. Creators no longer need to create articles blindly and hope that they are successful. There are now tools that can help creators understand the kind of content that resonates with their desired audiences.

That's why we are excited to let you know about Google Search Console's Insights feature. According to Google, this new data view will help content creators and site owners answer the following questions:

  • What are your best performing pieces of content?
  • How are your new pieces of content performing?
  • How do people discover your content across the web?
  • What do people search for on Google Search before they visit your content?
  • Which article refers users to your website and content?
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How to Use the Feed Builder Dashboard

The Feed Builder Dashboard allows you to create custom RSS, Atom, and JSON feeds. You can access this dashboard by appending the following to your site's URL: r/dashboard/feed_builder

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Maximize Your SEO Potential With RebelMouse’s Entry Editor

Take a peek into how our proprietary technology helps sites surge on search

The RebelMouse platform features a rich search engine optimization (SEO) toolset that guides writers and editors to think about the right search phrase behind every story, as well as how to focus on small but meaningful modifications designed to improve organic search performance.

Our SEO technology centers around best practices for search, including detailed metadata that will help Google's site crawler identify, index, and rank your content quickly. It often leads our clients to experiences traffic surges that look like the following after launching on our platform:

how to increase search traffic

Here's a look inside our proprietary technology that helps our clients experience quick search boosts that turn into long-term SEO wins.

The Search Tab

how to find the right search phrase

Every new article presents a new opportunity to win on search. RebelMouse's Entry Editor features an SEO tab that's designed to help you optimize every post to give it the best shot at winning a targeted search phrase. Here's a glimpse into how it guides editors through a perfected search strategy before the "Publish" button is even clicked.

Define Your Search Phrase

search volume data

It can be tricky to nail down which search phrase you want to win. Within the SEO tab, you can brainstorm your ideas in real time. Through the creative usage of APIs, we ensure writes and editors are armed with the right information when optimizing content for SEO. In the example above, the drop-down list is suggesting search phrases that are already performing well on Google. The number next to each recommended phrase is its monthly search volume.

This helps you determine which phrases are easy to win, or perhaps too competitive to strategize for, on an article-by-article basis. Click here to read more about this feature.

Optimize Your Slug to Match Your Search Phrase

submit url to search engines

The SEO tab in our Entry Editor is designed to repeat your desired search phrase throughout your content so that Google's crawler has every chance to index it correctly for search. With this methodology in mind, it's a best practice to have your article's URL slug match your desired search phrase. From the SEO tab, you can click the Optimize Slug button to automatically match your URL slug to the search phrase you want to win. Click here to read more about this feature.

Pick Smart Recirculation Links

seo outlinks

After you've defined your search phrase and optimized your URL slug accordingly, you can select highly relevant links to add as related content to the end of your article. We call these Around the Web (ATW) links. The SEO tab allows you to pick the best links from your own site, as well as from around the web, which leads to truly amazing traffic boosts. This is a proven SEO practice that's rewarded by Google. Since your article will link to pages already winning your search phrase, it can increase your own post's relevance score in the eyes of Google's crawler.

We automate the surfacing of both ATW and internal links for you, so it's as easy as ticking a handful of checkboxes to add them to your post. We've also done the math, and the data is clear: Adding ATW and internal links to the end of your articles can increase traffic coming to your posts from Google by over 300%! Click here to read more about this feature.

Craft Metadata Before Publish

what is seo metadata

When it comes to Google's site crawler, providing clever metadata is one of the best ways to contextualize your content for search. From there, Google's search algorithm will rank your site for search queries that it determines are relevant to your content. Our SEO tab allows you to write your metadata right from within our Entry Editor. Plus, our character counter will help you make sure that your SEO headline and description match Google's best practices for metadata text length.

It's important to make sure your metadata is clearly written in a succinct way so that Google can quickly understand the nature of your content. Click here to read more.

The RebelMouse Particle Assembler

how to optimize an article for seo

RebelMouse's Particle Assembler is a content creation tool within our Entry Editor that makes it easy to transform your posts into media-rich micro pieces of content, which we call particles, that can both be shared individually and crawled separately on search. Our Assembler functionality gives your content more legs, which means more chances to generate more traffic.

The following steps demonstrate how you can use our Assembler to optimize an article to win a search phrase.

Use Particle Headlines to Reinforce Your Search Phrase

how to write headlines for seo

Assembler is accessible via one simple click in the formatting toolbar of our Entry Editor. From there, an organizational layout will be inserted into your article that will help guide you through building out the particles that will shape your Assembler. The best way to think of Assembler is by treating it as an enhanced list format. If your article is about vegan cooking trends, each particle can feature a new trend. But Assembler does not need to be a simple list. It can also cover the main points of your article and feature user-generated content or even related stories.

Assembler is a helpful SEO tool because it can generate a unique URL slug for each particle, maximizing your article's ability to get indexed by Google for more than one key search phrase. Click here to read more about this feature.

Make the Most of Google's "People Also Ask" Module

how to optimize for people also ask

Particle headlines are also a great way to make use of Google's "People Also Ask" module. This will help you identify search patterns of users who are interested in your search phrase. By tailoring your particles to those patterns, it's likely that your post will move up in Google's search rankings. Click here to read more about this strategy.

Add Media to Every Particle

alt text for seo

Each particle is another opportunity to add relevant media to your post, and Assembler makes it easy to add alt text to every image you upload. Alt text is very important for accessibility and can also have benefits for SEO. Briefly, alt text is text that is added to an image to describe it to search engines, and also to allow people using screen readers to be able to know what the image is without actually being able to see it. You can easily add alt text to any image in RebelMouse from our Entry Editor. Adding your search phase into every alt text field will only bring you one step closer to the top of Google Search's first page.

Make the Most of Our SEO Toolset

RebelMouse's proprietary technology works for any kind of site, whether you're a brand, a new media company, or a legacy publisher. SEO doesn't have to be something that only developers and analysts can understand and augment. Our product is designed to put the power of search in the hands of content creators, editors, and social curators, too.

Start winning on search with every publish. Request a proposal today and let's start working together.

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