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RebelMouse Celebrates Pride

At RebelMouse, Pride Month isn't something we celebrate for only 30 days. (Although we do always welcome the party!) In reality, the LGBTQ+ community is responsible for the creation and framework of our entire company, including its culture and its successes.

Our founder and CEO Andrea Breanna is openly and proudly transgender, and has created a welcoming tech community for LGBTQ+ individuals that breaks industry standards: 23.3% of RebelMouse's employees identify as LGBTQ+, which is nearly one-quarter of the company.


Read more about how RebelMouse is transforming traditional startup culture in our diversity and inclusion report.

Our dedication to pursuing inclusion for all individuals, regardless of their gender identity, sexual preference, ethnicity, religion, age, or disability is our most treasured company pillar.

"Trans people have historically faced discrimination in the workspace. That's why, as a trans person, I knew RebelMouse was a special company when I started working here when my trans status was never seen as a distraction to me doing my job. With all of its emphasis on diversity and inclusion, I have been able to thrive under the leadership of Andrea Breanna, who is trans herself. I've never felt more welcomed and free to be myself than at RebelMouse and I'm proud to be a Rebel." —Rachel Williams, RebelMouse Account Manager

We work hard to form meaningful relationships beyond our platform. It's this passion that has formed what is now a diverse software company and creative agency that's bucking industry norms. Part of what makes for a healthy and inclusive work culture is happiness. One of our cultural mantras is to always prioritize happiness over anything — and this means being and making time for yourself.

Click here to hear more from Andrea Breanna about how emphasizing personal happiness can shift dangerous social narratives.

We're also proud to power many LGBTQ+-friendly sites, including:

Gays With Kids:

PAPER Magazine:

Tweet us and let us know what Pride means to you. Happy Pride Month from RebelMouse!

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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Rebel Insights

Sign Up for RebelMouse’s Free Website Health Check

Most publishers are bogged down with day-to-day content strategy and creation, which usually means their technology suffers. That translates into poor search rankings, traffic dips, and loss of revenue.

Even so, the idea of replatforming to a new CMS, migrating your data, and overhauling your site’s architecture can sometimes feel more daunting than simply fixing the issues your website currently faces. But the stumbling block here is that most publishers aren’t even sure what the exact problems are with their current site.

That’s why RebelMouse offers a free website health check. This comprehensive audit will help you make a data-backed decision on what the best and most cost-effective next steps are to brighten your site’s future. Here’s what our health check includes:

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The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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