Google's Publisher Center creates new opportunities for audience growth
Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers. Click here to learn how to get started.
Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.
Alongside the wealth of updates Publisher Center brings, there is one particularly noteworthy update: Publishers no longer have to submit their site for approval to Google News. They will now be automatically considered.
"Publishers no longer need to submit their site to be eligible for the Google News app and website. Publishers are automatically considered for Top stories or the News tab of Search." — Google
According to Google, publishers will only need to produce "high-quality content and comply with Google News content policies" to be eligible for a top spot in the News tab. This change is significant because it opens up a door for publishers to reach new audiences based on quality articles alone, rather than undergoing an at-times laborious approval process to gain access to the platform.
As we enter the next decade of publishing, and the ecosystem of content continues to be saturated, these changes are more significant. As a modern publisher, optimizing for quality content and site performance is no longer a luxury, but a requirement. If an article has relevant, noteworthy content and meets Google's page speed guidelines, it has an increased chance to make it to the News tab organically. It's an opportunity that doesn't just mean exposure to a larger audience, but also the next potential big break in your site's success story.
In its announcement about Publisher Center, Google notes that the new feature is not a content management system (CMS). However, RebelMouse is a top-tier solution that makes integration into Google News easy. Our enterprise-grade CMS supports modern distributive publishing to reach audiences at scale while still generating sustainable revenue.
If you would like to make the most of Google News in 2020, or just want to learn about how we optimize the modern website, request a proposal today and let's start working together.