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The Web Performance Company

Real Experts. Real Growth.

Our platform reaches more than 100 million users annually. Every strategy is informed by insights gathered across hundreds of properties and billions of data points.

Penske Truck Rental
Paper Magazine
Ricoh
Brit + Co
GB News
Indy100
Heatmap
Common Dreams
Out
Vault 12
Premier Guitar
Raw Story

Service 01

Product & Platform
Development

We plan what's next, build custom solutions, and evolve your platform as your business grows, from migrations to AI-powered experiences.

Outcome: Penske Truck Leasing

1
Unified platform
AI
Assisted editorial
99.99%
Reliability
  • Custom roadmaps
  • Bespoke development
  • Ongoing partnership
  • Architecture that scales
  • Migration & onboarding
  • AI editorial tools
  • AI for developers
  • User-facing AI

Service 02

Technical SEO Audits

Most SEO recommendations stop at the report. Ours continue through implementation. We run ongoing audits, identify what’s limiting growth, apply fixes, measure results, and repeat the process.

Outcome: Common Dreams
0%
Search clicks
+0%
Impressions
+0%
Google users
Core Web Vitals — all green
Programmatic fixes deployed monthly
Indexed across Google & AI search
+93% users · YoY
See real results →
  • Monthly site health audits (Semrush, Screaming Frog, Search Console)

  • Core Web Vitals monitoring + green-score maintenance

  • Programmatic fixes, not just recommendations

  • Google algorithm updates: response + adaptation

  • Ranking and visibility gains over competitors

  • Security and compliance checks, built in

Service 03

AI-Enhanced Workflows

We use AI to help your team move faster without losing quality: research, editorial assistance, analytics, and production, all with the human touch intact.

Research Assistance

Surfaces background and sources, so writers never start blank.

Editorial Assistance

Drafting, summarizing, and editing support, built into your existing workflow.

Analytics & Insights

Reads performance data and surfaces what's working, faster.

Production at Scale

More output, faster, without losing the human touch.

AI-enhanced workflows interface on a tablet

Service 04

Revenue & Monetization
Strategy

Audience without revenue is a hobby. We turn the traffic you've built into sustainable, diversified income with Ad Operations that fine tune or fully manage your setup to maximize revenue.

Outcome
+166%
Programatic RPM
After 10 days
+145%
Programatic eCPM
After 2 weeks
+92%
AdViewability
After 2 weeks
Every impression, optimized
  • Programmatic Advertising

    Setup, management, and optimization.

  • Distribution Network

    Yahoo, MSN, SmartNews, and Flipboard.

  • Ad Placement Strategy

    Grounded in UX, not against it.

  • Revenue Analytics

    Tracking by content type.

  • Revenue-Focused Design

    Recommendations that lift income.

  • Subscriptions & Memberships

    Architecture built to convert.

Service 05

Editorial Strategy

Publishing more isn't the answer, publishing smarter is. We build editorial strategies grounded in SEO, structured data, storytelling, and social distribution. Real newsroom experience, not templated playbooks.

  • Content strategy and editorial planning aligned to SEO and audience goals
  • Distribution strategy for Yahoo, MSN, SmartNews, Flipboard, Google News
  • Keyword research and audience analysis
  • Content creation and optimization of existing inventory
  • SEO best practices training for editorial teams
  • Taxonomy, internal linking, and site structure strategy
Editorial strategy interface showing SEO optimization tools

Service 06

UX & Visual
Design

We turn data into design. UX best practices, conversion psychology, and growth principles with visuals that perform. Full redesigns, targeted audits, or component-level refreshes built for results.

  • UX & Design Audits

    Strategic recommendations, backed by data.

  • Custom Site Design

    Tailored to your brand and user goals.

  • RebelMouse Blueprints

    Data-driven site makeovers.

  • Information Architecture

    Navigation and visual hierarchy that make sense.

  • Mobile & Accessibility

    Responsive by default, accessible by design.

  • Ad Placement Design

    Maximizes revenue without hurting experience.

Service 07

Web Performance Audits

Slow sites lose rankings, readers, and revenue. We audit every layer, speed, Core Web Vitals, SEO, and content visibility, to surface quick wins before they compound.

  • Full-stack speed and Core Web Vitals audit
  • Green vitals without sacrificing ad revenue
  • Social signal and content visibility analysis
  • Quick wins plus a longer-term roadmap
  • Ongoing monitoring, alerts on regressions
  • Competitive benchmarking

Outcome

+24%
Google clicks after performance audit
+37%
Clicks after Blueprint + performance work

Meet the team

Real experts with proven track records who will personally guide your success.

Sebastián Toro

Sebastián Toro

VP of Service Delivery

Craig Kanalley

Craig Kanalley

VP of Audience Development

Zelle Gatoc

Zelle Gatoc

Director of Digital Strategy

Dasha Kubayeva

Dasha Kubayeva

Head of Design

Ivan Nikolić

Ivan Nikolić

Director of Advertising Operations

Over a decade building the best properties

Let's talk about what that looks like for yours.