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How Bay Area's 7x7 Grew Traffic With Technical Audits

How 7x7 Grew By Committing to Technical SEO Audits

By going back to the fundamentals and making sure it is technically sound, 7x7 has seen traffic growth. This local news site covering the Bay Area has some go-to traffic hits, like a secret menu for a local restaurant, and they’ve delivered, but so have several other stories.

+24%
Google Clicks
Impressions
+70%
Semrush Errors
-29%


We couldn’t be more thrilled to see measurable results after working in tandem with RebelMouse on technical SEO audits. We look forward to continuing to work with them to deliver more positive results going forward.

Introduction

lined of white-and-blue concrete buildings in san francisco

A row of houses in San Franscisco, where 7x7 is based.

Photo by Joshua Sortino on Unsplash

We worked together as a team, dividing up work for 7x7 and the RebelMouse crew and collectively we achieved awesome results.

What We Did

  • Addressed unnecessary redirects
  • Removed and fixed broken links
  • Addressed broken images and other broken experiences
  • Resolved other technical SEO errors and made optimizations

The Results

Here’s a look at 7x7's Google Web Search traffic since focusing on technical SEO audits - note the increase in clicks since late September (up 24% in that span vs. the previous period):

web search growth for 7x7 since the technical seo audits www.rebelmouse.com

7x7 began seeing success on Google Discover since the technical SEO audits:

google discover results

And finally, they saw some success on Google News:

graph showing google news sucess

They saw a 29% decrease in errors in Semrush, an industry-leading platform for technical SEO analysis, since we began working with them in September.

“In an era when most publishers are seeing a downturn in Google traffic, 7x7 is defying that trend with positive metrics. There’s no doubt that these technical SEO efforts had a part as they were done hand-in-hand with the increases," said RebelMouse Account Manager Carmen Reategui.

This is in line with what we’ve seen with other publishers when focusing on continuous month-to-month audits and content efforts., helping to build up mission-based brands like Common Dreams, The Fulcrum,, Vault12, and others. Want to work with us? Get in touch.

Google Clicks
+24%
Impressions
+70%
Semrush Errors
-29%
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