
How 7x7 Grew By Committing to Technical SEO Audits

How 7x7 Grew By Committing to Technical SEO Audits


A row of houses in San Franscisco, where 7x7 is based.
Photo by Joshua Sortino on UnsplashWe worked together as a team, dividing up work for 7x7 and the RebelMouse crew and collectively we achieved awesome results.
Here’s a look at 7x7's Google Web Search traffic since focusing on technical SEO audits - note the increase in clicks since late September (up 24% in that span vs. the previous period):
7x7 began seeing success on Google Discover since the technical SEO audits:

And finally, they saw some success on Google News:

They saw a 29% decrease in errors in Semrush, an industry-leading platform for technical SEO analysis, since we began working with them in September.
“In an era when most publishers are seeing a downturn in Google traffic, 7x7 is defying that trend with positive metrics. There’s no doubt that these technical SEO efforts had a part as they were done hand-in-hand with the increases," said RebelMouse Account Manager Carmen Reategui.
This is in line with what we’ve seen with other publishers when focusing on continuous month-to-month audits and content efforts., helping to build up mission-based brands like Common Dreams, The Fulcrum,, Vault12, and others. Want to work with us? Get in touch.
Let's discuss how we can help you achieve similar rich results and increased visibility.
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By going back to the fundamentals and making sure it is technically sound, 7x7 has seen traffic growth. This local news site covering the Bay Area has some go-to traffic hits, like a secret menu for a local restaurant, and they’ve delivered, but so have several other stories.