Size might not matter, but timing surely does. That's why you need to know what's happening with the traffic on your site right now — not just what was happening yesterday.
Every decision you make, from editorial to article placements on your home page to when and how you push to social to breaking news coverage, should be informed by data. With the pace of the modern media landscape, having insight into your traffic, content performance, and comparisons between now and then is critical.
Consider a potential workflow for a modern newsroom:
- Look at the data in your analytics platform to see hot times on your website over the past month.
- Check Google Search Console to see when people are searching for specific terms.
- Set up an editorial calendar to publish articles at the right time, according to the data.
- Sit back and hope that this week has the same patterns as last week.
Most real-time analytics tools are standalone products, either bolted onto a CMS or completely separated from it. This has significant drag on budgets, workflow, and even efficiency. Consider the following points about your typical analytics tools. They are:
- Expensive.
- Separated from the content workflow and require separate logins.
- Training, maintenance, and administratively intensive.
- Underused, not well understood, and probably a mystery to most of your team.
RebelMouse's new Stats Dashboard is now available as an upgrade from our standard data tracking. The dashboard can be accessed direction from the main platform menu, and it provides you with visibility into what's happening on your site right now. The features include:
- Daily, weekly, and monthly views, with previous-session comparisons.
- 15-second updates, and 20-minute data chunks.
- Real-time listings of individual article stats.
- Content filters.
- Traffic source breakdowns.
- Is a new story starting to take off? You can see that happening live and begin to promote it to your highest-performing channels.
- Is last week's clunker starting to gain traction? You can see that happening live and move it back up to the top of your home page.
- Have a breaking news story? Watch how its traffic evolves as the story develops.
By having the data you need in the same place you create your content, you can now publish and track without the need for any additional tools or channels.
We believe in a world where all of the functionality you need is at your fingertips, built by the team you know.
