RebelMouse has many ways that we can help to simplify your newsletter campaign workflow. Our integration with Mailchimp allows you to automate your daily or weekly newsletter (using an algorithm to select the top-performing posts of either period) or to use our Entry Editor to create a post, which can then be sent to Mailchimp and distributed to your appropriate lists. You are also able to simply select the correct template for any post you send as a newsletter (or your automated newsletters).
Here we will describe how to use the Mustache template syntax with data to render posts in your newsletters. This is a method that we created to make it easy to augment your newsletters by using Mustache templates. You can learn more about the Mustache template here: https://mustache.github.io/mustache.5.html
To tell an HTML block to render as a Mustache template, we need to create an HTML tag with the "mc:edit" attribute, and have it contain the value "_mustache" as a postfix. For example:
<div mc:edit="posts_list_mustache"></div>
Then, during rendering of the newsletter, the Mustache syntax will be replaced with variables from our posts.
The minimal code needed would be, for example, this code snippet:
Note: Sometimes you may have multiple authors that you want to attribute a newsletter to. Such as, instead of saying "By Author 1" in the newsletter, you want to say "By Author 1 and Author 2." This simply requires a tweak to the code, as seen below:
<code>{{#author_name1}} //Checking if we have the second author
By {{ author_name0}} and {{ author_name1 }}
{{/author_name1}}
{{^author_name1}} //If we don't have the second author we print only one
By {{ author_name0}}
{{/author_name1}}
For the "listicle_items_list" List:
Name
Description
is_image
Check if the image is set for a given listicle/particle
image600x
Listicle/Particle 600x px image
image
image (this displays an image and works in Gmail correctly)
media_html
Sometimes instead of the lead image, media HTML might be defined
headline
Listicle/Particle headline
body
Listicle/Particle body
item_permalink
Particle URL
has_brief
True if the post has brief parameter filled (used to determine Keep Reading)
brief
Brief parameter (used to show the first part of Keep Reading)
For the "listicle_items_by_groups" List:
(In case you are dealing with multicolumn listicles.)
Name
Description
is_multicolumn
Marks if a given particle is multicolumn
is_layout_two_columns
Is this a two-column layout
is_layout_three_columns
Is this a three-column layout
parallax
Is this a parallax layout
ecommerce
Is this an e-commerce layout
item0
First item of a particle
item1
Second item of a particle
item{}
Where {} is a number, it will render information about a given item. So in case we are dealing with a three-column layout, we will have item0, item1 and item2. For a two-layout column, it's item0 and item1. And for single-column layout, only item0 will be available.
has_sponsored_slug
A Boolean that determines if slug of particle is starting with sponsored content or a sponsored response. Used to determine if the post is sponsored.
has_brief
True if the post has a brief parameter filled (used to determine Keep Reading)
brief
Brief parameter (used to show the first part of Keep Reading)
For the Item object for the "listicle_items_by_groups" List:
Name
Description
basename
Item base name
images
Please refer to the "image choices" section
is_first
Is it the first particle
is_last
Is it the last particle
is_image
Does the particle contain an image
headline
Particle headline
media_html
Sometimes instead of the lead image, media HTML might be defined
href
A URL to a given particle
id
ID of a particle
index
Index of a particle
item_permalink
Link to a given particle
body
Particle body (not parsed)
description
Particle description (parsed)
Image Choices:
Name
Description
is_image
Checks if an image is set for a given listicle/particle
image600x
Listicle/Particle 600x px image
image
Image (this displays an image and works in Gmail correctly)
To create a template in Mailchimp, we need to log in to the Mailchimp dashboard, then go to the Templates view and create a new template:
Then select the "Paste in code" option in the next step:
Now you can copy-paste the sample template from the GitHub link above.
Once that's been entered, you simply click Save and Exit in the bottom-left corner of the screen. Then you'll be prompted for a name for the template. Enter a familiar name for your template that helps keep you organized and you're through this part! You can continue to edit the template to make it fully your own, too.
Testing the Template
To test your template, the easiest way would be to create a new "Audience" or "List" in your Mailchimp dashboard, and then add test emails to your newly created audience.
From our Entry Editor, go to the Send a Newsletter tab and select your newly created audience and test template:
After publishing a post, you should receive a test email that uses the test template. Note that if you have any errors in the code in the template, Mailchimp may not receive the newsletter. If you notice that the draft isn't appearing in your Campaigns tab in Mailchimp when you send to Mailchimp, you'll want to check your code to be sure that there are no errors.
You can repeat this flow by changing something in your template, saving it, and then editing this post in Entry Editor and checking the changes in the emails you will receive.
If you have any questions, please contact your account manager or support@rebelmouse.com.
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