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How Many of Your Customers are Amazing Creators?

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.


Despite the ongoing turbulence within the industry, brands have two major truths that remain the same: They need to launch a quality, content-focused marketing strategy and keep their audiences happy and loyal.

In a world where consumers are ready to pay subscription fees in lieu of exposure to any advertising at all, brands must appeal to audiences on a personal level more than ever before. It's estimated that 45% of consumers will unfollow a brand on social media if their platform is dominated by self-promotion, too. So how can brands deliver a message that builds loyalty, generates revenue, and doesn't come across as self-serving? One of the best ways to help your readers feel connected to your brand is by giving them the opportunity to tell their story. Leveraging the influencer ecosystem that's modernizing publishing is an effective way to make sure readers are engaged, validated, and on board with what your brand wants to represent.

Contests are a great way to motivate your readers to engage in your brand's digital community. The best part is that not only do your readers get to participate in telling your brand's story, but their content can be yours to keep, repurpose, and promote as evergreen content.

United Airlines' latest contest illustrates just how effective human-based campaigns can be. Their #HerArtHere contest calls on female artists to submit their artwork to be used as designs on two of United's planes, among other perks for winners. It's a fantastic campaign because it doesn't just drive a brand marketing strategy for United, it also celebrates a cause that resonates for many: supporting women, and giving artists new opportunities to showcase their talents on a grander stage. Sharing values between a brand and an audience is powerful enough to transcend any revenue-focused strategy, and will quickly build sticky audiences where it matters most.

Here's how the campaign experience looks:

The site design is not only beautiful, but it's also compelling and piques the interests of users outside of artists just looking to enter the contest. While going through the backstory and impetus for the campaign, users seamlessly transition from why to how, with a well-placed call to action to enter the contest:

Transform Your Brand's Story

Being a brand in the current digital and social landscape isn't easy. RebelMouse is a full-stack content marketing solution that's replacing the often-fragmented agency world. We can help your brand leverage personalized, user-generated content like United's #HerArtHere campaign to drive rabid engagement and generate new followers. Request a proposal today and let's start working together.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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