Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Verify Your RebelMouse Site for Facebook

In 2017, Facebook began taking drastic measures to reduce the spreading of fake news. But it's no easy feat, and the company is devoting this coming year to "fixing" Facebook and sorting through all the backlash that resulted from the fake news fallout. We saw this unfold after Facebook eliminated users' ability to edit preview links, header text, and images associated with content shared on the platform. We touched on our solution to this here.

Today, there's more you can do to fully reclaim your content freedom and prove you're not posting fake news. You must verify your domain. Facebook's domain verification process provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and content to prevent both misuse of your domain and the spreading of misinformation.

Here are the steps you need to take to get this done:

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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