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Verify Your RebelMouse Site for Facebook

In 2017, Facebook began taking drastic measures to reduce the spreading of fake news. But it's no easy feat, and the company is devoting this coming year to "fixing" Facebook and sorting through all the backlash that resulted from the fake news fallout. We saw this unfold after Facebook eliminated users' ability to edit preview links, header text, and images associated with content shared on the platform. We touched on our solution to this here.

Today, there's more you can do to fully reclaim your content freedom and prove you're not posting fake news. You must verify your domain. Facebook's domain verification process provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and content to prevent both misuse of your domain and the spreading of misinformation.

Here are the steps you need to take to get this done:


1. Add Your Domain to Your Facebook Business Manager

Please follow Facebook's instructions (steps 1–5) located here. Once you've completed the first five steps, Facebook offers two different options to complete the domain verification process. We suggest using the first approach, which we've outlined in the next step here.

2. Add a DNS TXT Entry to Your DNS Record to Confirm Ownership

The DNS Verification tab of your selected domain provides the TXT information you will need to add to your DNS record.

  1. Navigate to the DNS record section of your domain host.
  2. Add the TXT entry to your DNS record.
  3. Add @ to the Host field (if it is required by your domain host).
  4. Once the changes have propagated across your domain's web servers, click the Verify button at the bottom of the DNS Verification tab for the selected domain.
    Note: Typically, this change takes only minutes to occur, however there are cases where it may take up to 72 hours to complete.
  5. Leave the TXT entry in your DNS record as it may be checked periodically for verification purposes.

3. Associate Facebook Pages with a Verified Domain

Once your domain is verified, return to Facebook's domain verification instructions located here, and continue on from where it says "Associate Facebook Pages with a Verified Domain" to finish out the process.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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