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Content Strategy

All the Ways We Grew This Summer

All the Ways We Grew This Summer

Summer 2017 looked good for RebelMouse.

This past January, our founder and CEO, Paul Berry, decided to close the RebelMouse offices in NYC. Since then, we've been more efficient + collaborative than ever before. We've grown as a creative agency, mastering what it is to work as a fully distributed team around the globe.


It's our mission to accelerate your business into the age of social with a modern product and a strategic approach. We are fluid between roles and time zones; every single one of us breathes content + media. It's allowed RebelMouse to become faster and better, and create the kind of lean tech that lets new media darlings thrive in the age of social.

This summer, we worked tirelessly to develop groundbreaking upgrades + offer the necessary creative services congruent with the changing media landscape.

The RebelMouse Particle Accelerator

We've watched the core unit of media change. It used to be an article, but that's no longer the case. The explosion of social media has made the core unit much smaller — a Facebook post, a tweet, a video, even a single image. Each of these particles — quite literally parts of an article — now has to be optimized for sharing across all platforms, as well as the ability to stand and make an impact alone.

Insert: The RebelMouse Particle Accelerator.

This exciting new upgrade unleashed the true power of social media. It gave the content creator the ability to share each particle on its own to really maximize sharing capabilities and audience depth — taking content to a whole new level.

We Got Faster

We live in the age of social, so naturally, we must adapt + get faster as the social giants do. Facebook started prioritizing faster-loading pages; Google recommends keeping page speed under three seconds.

So we got faster too. Page speed should never affect your content's distribution. And our amazing group of traffic junkies makes sure it doesn't — constantly checking page speed, setting up alerts, optimizing, and staying current with trends. And everything gets tested against a massive data set to make sure you are strategically optimizing your website and page speed

We Built up Our Creative Services

Our talented team resides in different time zones, so there are eyes on your site 24/7. This is helpful — your site stays current with an amazing user experience and is constantly optimized for repeat visitors.

All our creative services are under one umbrella — social integrations, newsletter customizations, ad implementation + strategy, and SEO expertise. With a content-first design, you can rest assured you're reaching the right people

We’re Here to Do Good

After all this is said and done, it's not enough to just exist in the world of media. We are here to make a difference, to change the world one impactful idea at a time. In November, our founder and CEO decided to dedicate the forces of RebelMouse to good — and since then, we've built an impressive portfolio of influential media sites working to make the world a better place, story by story.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

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Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

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Rebel Insights

Is There an Optimal Article Length? Chartbeat’s Data on the Relationship Between Word Count and Engagement

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content.

Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported longreads. Write too much and you might lose readers who are just looking for the facts. Write too little and you might cut the sections that turn those casual visitors into loyal readers.

While striking this balance is the responsibility of a good editor, one of our responsibilities is to uncover data and insights that make those decisions easier. It’s in that spirit that our Data Science team recently investigated the relationship between word count and engagement.

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Rebel Insights

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INP Debugger

Front-End Solution

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It’s been more than two years since Google let the world know that its Core Web Vitals metrics are the new benchmark for measuring a site's performance in its search results. Developers have since felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

Now, the definition of what makes up Core Web Vitals could change. A new responsiveness metric called Interaction to Next Paint (INP) may replace First Input Delay (FID). During Google’s I/O conference in May 2022, it was announced that the INP metric was still in its experimental phase. You can watch the announcement here:

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