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5 Ways to Be More Successful with Facebook Live Videos

At RebelMouse we obsess about keeping pace with the ever-changing digital landscape and passing along best practices to content creators everywhere.

Today we're focusing on Facebook Live, which is now available for any user on the social network to leverage. While live broadcasting is not a new concept (platforms and publishers, like The Huffington Post, started live broadcasting years ago), Facebook Live is a game changer. Here are three reasons why:

  • Everyone is on Facebook + they all watch video: In 2016, Facebook reached 1.6 billion monthly users and reported 8 billion daily video views.
  • You have to take your content to where your audience lives: 63% of Facebook users leverage the social platform as a source for content.
  • It's crucial to keep up with the almighty algorithm: Facebook is now making Live videos the #1 priority in the News Feed.
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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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