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5 Ways to Be More Successful with Facebook Live Videos

At RebelMouse we obsess about keeping pace with the ever-changing digital landscape and passing along best practices to content creators everywhere.

Today we're focusing on Facebook Live, which is now available for any user on the social network to leverage. While live broadcasting is not a new concept (platforms and publishers, like The Huffington Post, started live broadcasting years ago), Facebook Live is a game changer. Here are three reasons why:

  • Everyone is on Facebook + they all watch video: In 2016, Facebook reached 1.6 billion monthly users and reported 8 billion daily video views.
  • You have to take your content to where your audience lives: 63% of Facebook users leverage the social platform as a source for content.
  • It's crucial to keep up with the almighty algorithm: Facebook is now making Live videos the #1 priority in the News Feed.

What Is Facebook Live?

Facebook describes Live as the ability to easily "broadcast to the largest audience in the world with the camera in your pocket." You can use your smartphone to share a moment in real time with the people you care about the most. Your friends, family, or fans can be there with you, and you can respond to their comments and see their reactions.

So whether you're promoting a company or yourself, you now have the capability to connect with your audience using the effective video format in an instantaneous, authentic, and engaging way.

Five Facebook Live Tips from RebelMouse

We've been experimenting and have come up with a few early best practices that you can start adopting:

Be Strategic, but Embrace Spontaneity

Pick an interesting topic ahead of time and plan a rough outline to maintain focus. For our recent broadcasts, we recruited two fabulous RebelMouse hosts to introduce our latest product, Rebel Discovery, in a light-hearted and personable way.

But this is live video where anything can happen ... if you're lucky. :) At the 0:50 mark, our VP of Product, Megan Berry, walks by and quickly drops brand new stats that support Rebel Discovery: timely, seamless, and not staged (we swear!).

These awesome, impromptu moments tend to resonate with viewers and help your brand come across as more authentic. So embrace them!

Keep It Dynamic

As you film, try to keep the camera moving — viewers will drop off if it stays on the same shot for too long. Change angles or use the front and back cameras to switch up POV. In our videos, we move from host to computer screen to give viewers a quick product demo.

Create a Compelling Status Update

The description in the status update is what will go out in the News Feed and notifications. Include the details but also have fun with it — try to catch the eye of your audience.

While Facebook Live videos are hard to miss in the feed (they take up more real estate vs. the average post and automatically play as users scroll), use strong language to concisely introduce what viewers can expect.

Constantly Engage, in Real Time + Anytime

Facebook designed Live to be interactive, allowing you to engage with commenters and viewers in real time. And it works: People comment 10x more on Live videos vs. regular videos.

So take the opportunity to:

  • Introduce a Q&A section during the live broadcast.
  • Actively "like" comments or answer questions as viewers watch and engage.
  • Include a CTA at the conclusion of the broadcast. Facebook allows you to easily customize a short + sweet CTA that links to a page of your choice.

Whether they're tuning in live or catching a replay, viewers always like to feel like they're part of the action. Create opportunities to keep them engaged anytime and at all times.

Distribute Your Videos Everywhere

Once your broadcast is done, you now have fresh content in your library. At RebelMouse, we believe in maximizing content amplification, so go ahead and distribute your content everywhere. Feature it on your web property, share it on other social media channels, or weave it into your own Facebook Live blog post. ;) Embed your video to get more views, which all roll into your Facebook view count.


Start Testing!

Facebook makes it easy to get going, so don't worry about making the perfect video or leveraging all the tools. Broadcast a 1:1 interview, make it a hosted series, or just shoot an interesting event that's important to your brand ( like one of our clients, The Dodo, did with this animal video). Gauge the audience response, review the analytics, and use the insights to optimize your next Facebook Live video.

Happy live streaming!

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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