At RebelMouse we obsess about keeping pace with the ever-changing digital landscape and passing along best practices to content creators everywhere.

Today we're focusing on Facebook Live, which is now available for any user on the social network to leverage. While live broadcasting is not a new concept (platforms and publishers, like The Huffington Post, started live broadcasting years ago), Facebook Live is a game changer. Here are three reasons why:

  • Everyone is on Facebook + they all watch video: In 2016, Facebook reached 1.6 billion monthly users and reported 8 billion daily video views.
  • You have to take your content to where your audience lives: 63% of Facebook users leverage the social platform as a source for content.
  • It's crucial to keep up with the almighty algorithm: Facebook is now making Live videos the #1 priority in the News Feed.
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