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Reminder: Adjust This Setting in Google Analytics by May 25, 2018

The push for better data management from tech giants Google and Facebook continues. Google recently announced new data retention controls specifically for Google Analytics users. This latest update requires action from you to make sure that none of your data gets lost.


The new controls allow users to set a certain amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from its servers.

All users must update their settings by May 25, 2018, or you could lose previously acquired data.

The change is in response to the looming General Data Protection Regulation that will soon consolidate data privacy laws across Europe. Google Analytics does not collect personally identifiable information, so there isn't a threat to you if your data is set to never expire. Regardless, users can now choose from the following options below to set how long Google Analytics retains data before automatically deleting it:

  • 14 months
  • 26 months
  • 38 months
  • 50 months
  • Do not automatically expire

According to Google, when data reaches the end of the set retention period, it is deleted automatically on a monthly basis. Whenever you modify the retention period, Google Analytics waits 24 hours before implementing the new setting. During this 24-hour period, you can revert the change and your data will not be impacted.

Our recommendation is that you set it to 'Do not automatically expire' to not lose any data that might be valuable to evaluate your performance and keep track of your site's data trends.

In Google Analytics, head over to the Property ➝ Tracking Info ➝ Data Retention menu to review and confirm your current settings.

Announced in a recent email from Google Analytics, if you don't select a data retention period at all, any past user and event data will be permanently deleted. Deletion of data will impact the usage of segmentation, some custom reports, and secondary dimensions when applied to date ranges older than your retention setting.

Be sure to take care of this crucial update in your Google Analytics dashboard. Here's more information about how Google plans to safeguard user data, but for ease of access we've also pasted the main instructions below:

How to set the options:

You need to have Edit permission for the property to set these options.

  1. Sign in to Google Analytics..
  2. Click Admin, and navigate to the property you want to edit.
  3. In the PROPERTY column, click Tracking Info > Data Retention.
  4. User-data retention: select the retention period you want.
  5. Reset on new activity: turn the switch on or off.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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