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Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.


Alongside the wealth of updates Publisher Center brings, there is one particularly noteworthy update: Publishers no longer have to submit their site for approval to Google News. They will now be automatically considered.

"Publishers no longer need to submit their site to be eligible for the Google News app and website. Publishers are automatically considered for Top stories or the News tab of Search." — Google

According to Google, publishers will only need to produce "high-quality content and comply with Google News content policies" to be eligible for a top spot in the News tab. This change is significant because it opens up a door for publishers to reach new audiences based on quality articles alone, rather than undergoing an at-times laborious approval process to gain access to the platform.

A Twitter thread on News eligibility in Google Publisher Center, from SEO consultant Barry Adams.

As we enter the next decade of publishing, and the ecosystem of content continues to be saturated, these changes are more significant. As a modern publisher, optimizing for quality content and site performance is no longer a luxury, but a requirement. If an article has relevant, noteworthy content and meets Google's page speed guidelines, it has an increased chance to make it to the News tab organically. It's an opportunity that doesn't just mean exposure to a larger audience, but also the next potential big break in your site's success story.

In its announcement about Publisher Center, Google notes that the new feature is not a content management system (CMS). However, RebelMouse is a top-tier solution that makes integration into Google News easy. Our enterprise-grade CMS supports modern distributive publishing to reach audiences at scale while still generating sustainable revenue.

If you would like to make the most of Google News in 2020, or just want to learn about how we optimize the modern website, request a proposal today and let's start working together.

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RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading...

Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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