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Why Does RebelMouse Create Growth?

Understand what your content needs to create new reach and deepen loyalty.

After a shaky 2018, publishers are positioned to start the new year with less dependency on the platforms. But the chase to consistently create ROI from content is still somewhat unclear. According to Content Marketing Institute, one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand.


But the continued creation of quality content, and the ability to measure its growth, will be a key indicator of success in the coming year. Jason Kint, CEO of Digital Content Next, cites the rise of direct-to-consumer marketing as an emerging trend to track in 2019. The increased value of influencer marketing and brand partnerships means publishers now have the opportunity to make an honest connection with their readers without dealing with messy third-party data, vendors, or ad tech. Without the middlemen, creating connections and sparking conversations with audiences will be easier than ever.

But creating lasting organic loyalty, and in turn sustainable revenue, takes both quality content and adaptive tech to not only support the content, but set it up for success and repeat engagement. RebelMouse is parked at the intersection of product and strategy to make this happen for sites of all sizes. We have five pillars we abide by to help us grow and launch new media powerhouses:

  1. Page Speed: Our site performance is above the industry leaders and massively scalable. In the modern publishing ecosystem, it's vital to rise above the noise.
  2. Organic Social Reach: RebelMouse's proprietary technology weaves in social from the start of the content creation process. We've mastered a formula for building organic reach not just once, but month over month for continuous momentum.
  3. SEO: RebelMouse offers next-level SEO tools on every article. These features leverage a strategic approach that gives editors an active role in growing organic reach on search.
  4. Multivariate Testing: Tune in to your audience. Our testing environment is easy to optimize based on data to create more loyalty and reach.
  5. Constantly Modern and Iterative: The tech giants change and update their algorithms constantly. Staying modern with features that respond to these frequent changes is the difference between life and death in content. RebelMouse is designed to deploy iterations in response to platform changes many times a week across our entire platform.

These five pillars are the components that make up our formula for growth. Here's more detail on how they all work together:

Faster Performance: Scale Massive Audiences Quickly

There's a lot of talk in our industry about the importance of content — which is valid — but the difficult part about it is that quality content is worth nothing if nobody can consume it. This is why site speed and performance are so key to growing audiences at scale.

At the end of 2018, Google redesigned its PageSpeed Insights tool. Now sites face an even tougher scoring system for site optimization. At RebelMouse, our sites are outperforming leading publishers who operate via expensive, custom CMS platforms.

We are outperforming giants in our space because RebelMouse developers have spent the past seven years preparing for a scoring system like Google's, while constantly optimizing our infrastructure for both speed and security. We use modern and reliable approaches to host our platform to ensure maximal stability. This means we host our infrastructure in the Amazon Web Services (AWS) cloud, and all of our public endpoints are covered by custom content delivery network (CDN) configurations to provide incredible speed for end users across the globe.

It's why our sites have an average of over five pageviews per user.

Our clients get to experience this kind of growth because our infrastructure serves as the foundation of our tech, which creates performance on site, and in social and search.

Click here to learn more about our Infrastructure as a Service (IaaS).

Proprietary Social Tools: Designed for Organic Growth

Content creation has not been roped off from the masses for over a decade. Today, we live in a universe of creators. Many publishers have long decided that organic growth is dead, but in actuality, the rise of the influencer has illustrated perfectly that social listening is alive and well.

The odds are good that there's a natural audience out there that is already passionate about your message and mission, and is ready to engage and even participate alongside your content. You just have to find these fans. Our publishing solution helps you identify social pages that could unearth potential loyal followers via keywords. Once identified, you can reach out to them via a "like" on their page, tag them in a comment, or even send them an email directly from our Entry Editor. And we make sure that every publish is rich with dynamic imagery through our media bar that pulls content from social sources, including YouTube, Facebook, GIPHY, Instagram, and more.

Unlock organic growth again. Click here to learn more.

A brief glimpse into our proprietary social technology.

SEO Tools: Grow Google Traffic With Every Publish

In 2018, search made a comeback, and it's an exciting trend to embrace again. With Facebook's fake news fallout and coinciding controversial algorithm change at the beginning of the year, Google seized upon the opening in Facebook's armor and inched ahead of the social platform for referral traffic. This reversal in leaders not only gives sites another chance at control over their content and page views, but it also illustrates that users are willing to diversify from the platforms as well.

Our unique SEO infrastructure is designed to secure a search win with every publish. Each article can be given a new search phrase to "win," and our search optimization tools will help you optimize external links, URL slugs, and metadata to win your phrase. It's what has helped many of our clients reach page one on Google.

Start ranking on page one. Click here for more.

A look at how content creators can conquer search with every publish right from our Entry Editor.

A Network Designed for Communities: Create Loyalty and Return Visitors

It takes a village to create multidimensional content that can build sticky audiences. Chances are, you have a small content team that is not only in charge of writing and curation, but also making sure that every article is optimized for growth. This is why we created Creators Network, a streamlined structure where content teams can write and publish with maximum efficiency.

On the back end, we've designed a new content workflow that allows creators to make sure every post is reviewed and tweaked before going live with annotations, real-time notifications, and comment threads. Additionally, we have an intuitive roles-and-ratings system for authors of all levels to contribute to your site.

On the front end, this community-fueled strategy can be displayed in a way that encourages viral consumption. Our infinite scroll and Social UX layout mimics the social feeds, and optimizes each scroll for added page views. It's the same design that launched media powerhouse Axios, paving the way for a new era of digital writing.

Click here to learn more about RebelMouse's Creators Network.

Make sure every article is looking its best before publish with our dynamic collaboration tools.

Multivariate Testing at Scale: Test Across Multiple Dimensions with Core KPI Measurements

Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other. For teams to stay focused while being enabled with this type of creative capacity, it's vital that all ideas end up getting measured. All of the variant testing we enable is measured against the core KPIs that were established at launch by default. So pages per session, bounce rates, total engagement, and conversion goals are all easy to measure for your exact mission.

Knowing all data will be put to the test also has a huge impact on how meetings are conducted and how creative ideas are expressed. It's often easier to be passionate about the importance of a new idea when you know there will be no hard measures of its performance, and these are the types of creative ideas and passions that often misalign with actual growth. When teams know every test can and will be tested against core KPIs, it keeps everyone's creative energy focused on actually moving the needle.

The creative potential — when you understand how to test variants with our platform — is unlimited. Click here to learn more.

Easily A/B test layouts right from our intuitive Layout & Design tool.

Constantly Modern and Iterative: Your Content Is Always Optimized and Safe

The duopoly of Facebook and Google may swing in different directions, but one thing is always for certain: The tech giants will have the upper hand. Still, most web properties rely on the media oligarchy for referral traffic. Keeping up with their constant algorithm changes and product shifts is nearly impossible, and in fact, focusing on staying current could prove to be fatal for your own site's growth.

At RebelMouse, our tech takes care of the heavy lifting. Our team of developers double as traffic experts who are always anticipating the next move in distributive publishing. Since we're at the intersection of both product and strategy, we're always creating new features and deploying new iterations to keep up with the industry giants so you can focus on content.

Many of our updates are designed to cater to the modern content creator who has the make-or-break responsibility of producing quality content and distributing it for maximum success. But we also deploy daily and weekly updates to our product to ensure that not only is content always optimized for growth, but that customer data is never vulnerable to any sort of hacking or security vulnerability. Because we're a centralized CMS, we do not need to deploy software updates and hope that each client remembers to upgrade things themselves. Instead, we deploy them to all of our sites at once, many times without web administrators even noticing the change.

Publishing on a centralized CMS keeps your content, safe, updated, and ready to mold to the latest trends from the platform giants. Click here to learn more.

Fuel Growth in 2019

There is no one sure-fire way to create growth and drive traffic to your website in 2019 given the current publishing climate, and that's okay. But the weight of keeping up with the platform giants should not be put entirely on the shoulders of digital teams, large or small.

At RebelMouse, we've mastered all of the key features required to publish in a landscape that is unstable and always in danger of upheaval due to an algorithm update, massive technical upgrade, or dramatic shift in reader habits. And we do it at a cost that's far less than what's required of a custom-built platform or WordPress VIP solution.

Unlock new audiences so you can create new revenue opportunities in 2019. Request a proposal today and let's start working together.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

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