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How to Add a MailChimp Signup and Pop-up Form to RebelMouse

When used in a smart way, pop-up forms can be a powerful tool for growing audiences, generating leads, and creating loyalty.

If you have a MailChimp account, you can easily set up a pop-up form on your RebelMouse site by following these simple steps:


1. Log in to your MailChimp account and navigate to "Lists."

Navigate to the Lists page.

2. Choose the list you want to work with and select "Signup forms."

Click the drop-down menu next to the list you want to work with, and choose Signup forms.

3. Choose "Subscriber pop-up."

4. Customize the form.

After you've chosen Subscriber pop-up, you'll have a variety of options to customize your pop-up in the form builder.

You can navigate between three tabs to create your form:

  • Design
  • Fields
  • Content

This is where you'll choose the format of your pop-up form, as well as when it should be displayed to people who visit your site. You can also add and style field labels, call-to-action buttons, and custom messaging.

To help grow your subscriber list, the pop-up form is set to single opt-in by default. If you prefer, you can make your form double opt-in at anytime.

To customize your pop-up form, follow these next steps.

5. Use the "Design" tab to create the form's format.

You can choose between:

  • Modal to display the form in the center of your site.
  • Slide to have the form slide in and display in a fixed position on the bottom-righthand side of your site.
  • Fixed to display the form in a fixed position at the bottom of your site. This format only shows an email address field and body text on your form. Choose another format to display additional fields, footer text, or an image.

6. Use the "Design" tab to adjust when the form displays.

Click the Display drop-down menu to choose when your form should appear to people who visit your site.

7. Use the "Design" tab to adjust styling elements.

You can set image alignment and styles for the field labels, button, and pop-up modal here.

8. Use the "Fields" tab to choose the fields you want to show on your form.

Check the box next to each field you want to include in your form.

To require a field, toggle the Required slider on (it'll display a checkmark).

9. Use the "Fields" tab to reorder your fields.

To reorder a field, click the More Options icon (three dots) next to it and drag the field to where you want it to appear in your form.

10. Use the "Content" tab to add images and text.

Add the image and text you want to include in your pop-up form.

11. Review how your pop-up form looks on mobile devices.

You can make sure your pop-up form is mobile-friendly here.

12. Preview the banner.

To comply with mobile best practices, MailChimp defaults to a banner when your form is viewed on a mobile device. Visitors can tap the banner button to access your form.

13. Generate the code for your form.

When you're happy with how your pop-up looks, click the Generate Code button in the bottom-righthand corner.

14. Log in to your RebelMouse site and navigate to the "Top Bar" element in the Layout and Design tool.

  • Once you're logged in, choose the Layout and Design tool.
  • Choose the Top Bar element.

15. Create a "Custom HTML" element and paste your MailChimp code.

  • Create a Custom HTML element.
  • Give it a friendly name you can recognize it by, such as "MailChimp Pop-up."
  • Paste the generated code from MailChimp (step 13).
  • Click Save.

16. Your pop-up is now live!

Your pop-up form will display when someone visits your site. If they choose to fill out and submit your form, we'll add them to your MailChimp list.

If a visitor has previously viewed your form, MailChimp uses cookies to make sure they don't see it again for up to one year (or until they clear their cookies).

17. Need to make additional changes? Edit the form.

After you add the pop-up form's code to your site, you may need to make additional changes to the form.

To edit the form, follow these steps:

  • Navigate to the Pop-up Form builder.
  • Click on any tab (Design, Fields, Content) and make your adjustments.
  • Click Publish.
  • When the pop-up confirmation window appears, click Publish again.

18. How to remove the form.

  • Navigate to the Top Bar element in the Layout and Design tool of RebelMouse.
  • Remove the Custom HTML element that contains the MailChimp code. (We named ours "MailChimp Pop-up" back in step 15.)
  • Click Save.

19. Additional tips from MailChimp to consider.

  • Fields that are required in your list are not automatically marked as required on the pop-up signup form. Mark fields as required in the Fields tab.
  • Group fields can be required on the pop-up signup form. This isn't an option on our hosted or embedded signup forms.
  • Set the Overlay Opacity from 1–100, where lower values are more transparent and higher values are more solid. Use only numbers — the setting won't work if you use text or other characters, like %. If you leave the Overlay Opacity field blank, the pop-up will default to something that works for most sites.
  • Make sure you customize your form's related pages and response emails.
  • To help prevent fake signups, you can add reCAPTCHA confirmation to your pop-up form in your list's settings.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

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