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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.

With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles

Our Solution

RebelMouse is a contagious media company with deep technology solutions, and the RebelMouse CMS is a modern solution built in the age of social. The platform is highly customizable, with a robust developer program.

As a result, Axios was able to work with RebelMouse to build exactly to the vision the founders and Matt had when they set off on their journey. The writers and editors create their content on RebelMouse. The Axios newsletters are written in the RebelMouse CMS, which has a sophisticated integration with Sailthru for the sending of email.

"RebelMouse allowed me to get to launch with a really beautiful product that would have taken way longer to get to. Paul Berry and his team understand our vision and opportunities and work with our own engineers and product team seamlessly."

— Matt Boggie, CTO, Axios

The front-end experience of Axios is innovative and has led to groundbreaking results. RebelMouse worked closely with the Apple team to build an Apple News integration that has led to massive exposure for Axios and an increasingly close collaboration between the companies.

RebelMouse also built sophisticated, next-generation tools that editors could use to take advantage of Facebook's Instant Articles for big feature stories.

Results

Axios has quickly become the darling of new media companies. The property grew impressively and rapidly, skyrocketing to 40M+ page views per month just three months after launch.

But it's not just the growth in audience that's caught everyone's attention: Axios is creating loyalty that nobody has seen among media companies since 2005. The site has a bounce rate under 15% — when today's industry standard with social is 80%. People are making Axios their home screen.

They're coming and staying longer, consuming more, signing up for more things, and — probably most important of all — sharing more.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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How to Add Scalable Vector Graphics to RebelMouse

Quickly add an SVG to any page

A Scalable Vector Graphic, or SVG, is a type of graphic format that gives you more flexibility than standard formats like JPEG or PNG.

To add an SVG to your RebelMouse site, first go to your Layout & Design tool. Next, open the SVG in a code editor and copy the entire <svg> element. Then, add a Custom HTML element to your layout and paste in the SVG code:

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