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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.

With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles

Our Solution

RebelMouse is a contagious media company with deep technology solutions, and the RebelMouse CMS is a modern solution built in the age of social. The platform is highly customizable, with a robust developer program.

As a result, Axios was able to work with RebelMouse to build exactly to the vision the founders and Matt had when they set off on their journey. The writers and editors create their content on RebelMouse. The Axios newsletters are written in the RebelMouse CMS, which has a sophisticated integration with Sailthru for the sending of email.

"RebelMouse allowed me to get to launch with a really beautiful product that would have taken way longer to get to. Paul Berry and his team understand our vision and opportunities and work with our own engineers and product team seamlessly."

— Matt Boggie, CTO, Axios

The front-end experience of Axios is innovative and has led to groundbreaking results. RebelMouse worked closely with the Apple team to build an Apple News integration that has led to massive exposure for Axios and an increasingly close collaboration between the companies.

RebelMouse also built sophisticated, next-generation tools that editors could use to take advantage of Facebook's Instant Articles for big feature stories.

Results

Axios has quickly become the darling of new media companies. The property grew impressively and rapidly, skyrocketing to 40M+ page views per month just three months after launch.

But it's not just the growth in audience that's caught everyone's attention: Axios is creating loyalty that nobody has seen among media companies since 2005. The site has a bounce rate under 15% — when today's industry standard with social is 80%. People are making Axios their home screen.

They're coming and staying longer, consuming more, signing up for more things, and — probably most important of all — sharing more.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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