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The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

Company blogs have become the Achilles' heel of the content marketing stack. This owned property is key to content marketers being able to spread traffic across different platforms and create loyalty. But while Facebook, Instagram, Google, Snapchat, Twitter, and others are evolving into centralized platforms with massive updates that roll out every quarter, corporate blogs are stuck on an old paradigm.


WordPress, Drupal, and the custom CMS solutions of the world are all independent, non-connected instances that each need to be updated individually. There are over 87 million instances of WordPress alone in the world, and each security upgrade, feature update, and every other single thing has to be updated for each site individually.

RebelMouse was built to keep up with the speed of the tech giants. We have automatic import tools and a distributed team on a centralized platform so we can get clients off of clunky CMSs and into the future in a matter of days. Many of our clients have seen page views and unique visitors grow anywhere from 50–300% literally within the first days of launch.

That's because it's modern and adapted to look, work, and feel like social. The editorial tools are super slick and linked to social so you can seamlessly publish to Instant Articles, AMP, Apple News, Twitter, Facebook, etc., all during the content creation process. Readers stay longer, read more, and share more.

For example, Facebook recently eliminated the ability for publishers to edit the OG metadata and image that populates when sharing articles. Your social schedulers won't be able to let you edit any teaser features either. RebelMouse gives you back this control. We have a simple bookmarklet in our Entry Editor that allows your social team to easily modify the headline, image, and description of an article. You can optimize how a story looks every times it's shared, and it all remains 100% compliant with how you've been publishing all along.

We iterate with the times and tell you what's changing in the world, how we've reacted to it, and how it's built into the updates you get from the platform. Our creative agency team trains your teams or takes on special projects.

At a starting price of $500 a month per site, why wouldn't you leave your insecure, clunky WordPress instance? Get your content marketing team building into the future today.

Here are just some of the brands we power:

United Airlines

As one of the most recognized and established global brands, United Airlines understands how effective content can be at attracting, engaging, and converting audiences — when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and user-generated content (UGC) in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year. Powered by RebelMouse.

BlackRock

BlackRock relies on RebelMouse for a simplified app that meets the needs of the financial industry. RebelMouse native apps provide BlackRock with a way to provide personalized news to investors based on the country they live in. The apps are optimized and available for mobile and tablet. The BlackRock app also leverages the benefits of core offline caching technology to enable easy reading for users.

PowerToFly

RebelMouse powers PowerToFly, which connects powerful women in tech with the jobs they deserve. The new media company launched in 2014 as a recruiting platform to source female engineers and place them in careers that promote a work–life balance, usually on a fully remote team. RebelMouse delivers PowerToFly with a robust but simple site for them to connect easily with women in workforces all over the world.

Why Big-Name Brands Choose RebelMouse

RebelMouse was born in the age of social, not before it. We're a refreshing option for brands who are looking to create relevancy in the social ecosystem and better connect with their core audiences. Within our Entry Editor is a content assembler, which breaks down articles into pieces of micro content. These bite-sized pieces can then be easily supported with influencer-focused social content to bring a new dimension to every story. These micro pieces of content — we call them particles — are then supported for social success even before the publish button is clicked.

If your brand already has great content, or needs to adapt to the new social landscape, RebelMouse is also a creative agency that can keep up with the trends for you. We have experts all over the world that help our clients with everything from content optimization and social strategy to configuration for essential publishing tools like Facebook Instant Articles + Google AMP.

Elevate your brand to the same space occupied by new media companies currently enjoying high engagement and meaningful traffic. Join RebelMouse today.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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