The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

Company blogs have become the Achilles' heel of the content marketing stack. This owned property is key to content marketers being able to spread traffic across different platforms and create loyalty. But while Facebook, Instagram, Google, Snapchat, Twitter, and others are evolving into centralized platforms with massive updates that roll out every quarter, corporate blogs are stuck on an old paradigm.


WordPress, Drupal, and the custom CMS solutions of the world are all independent, non-connected instances that each need to be updated individually. There are over 87 million instances of WordPress alone in the world, and each security upgrade, feature update, and every other single thing has to be updated for each site individually.

RebelMouse was built to keep up with the speed of the tech giants. We have automatic import tools and a distributed team on a centralized platform so we can get clients off of clunky CMSs and into the future in a matter of days. Many of our clients have seen page views and unique visitors grow anywhere from 50–300% literally within the first days of launch.

That's because it's modern and adapted to look, work, and feel like social. The editorial tools are super slick and linked to social so you can seamlessly publish to Instant Articles, AMP, Apple News, Twitter, Facebook, etc., all during the content creation process. Readers stay longer, read more, and share more.

For example, Facebook recently eliminated the ability for publishers to edit the OG metadata and image that populates when sharing articles. Your social schedulers won't be able to let you edit any teaser features either. RebelMouse gives you back this control. We have a simple bookmarklet in our Entry Editor that allows your social team to easily modify the headline, image, and description of an article. You can optimize how a story looks every times it's shared, and it all remains 100% compliant with how you've been publishing all along.

We iterate with the times and tell you what's changing in the world, how we've reacted to it, and how it's built into the updates you get from the platform. Our creative agency team trains your teams or takes on special projects.

At a starting price of $500 a month per site, why wouldn't you leave your insecure, clunky WordPress instance? Get your content marketing team building into the future today.

Here are just some of the brands we power:

United Airlines

As one of the most recognized and established global brands, United Airlines understands how effective content can be at attracting, engaging, and converting audiences — when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and user-generated content (UGC) in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year. Powered by RebelMouse.

BlackRock

BlackRock relies on RebelMouse for a simplified app that meets the needs of the financial industry. RebelMouse native apps provide BlackRock with a way to provide personalized news to investors based on the country they live in. The apps are optimized and available for mobile and tablet. The BlackRock app also leverages the benefits of core offline caching technology to enable easy reading for users.

PowerToFly

RebelMouse powers PowerToFly, which connects powerful women in tech with the jobs they deserve. The new media company launched in 2014 as a recruiting platform to source female engineers and place them in careers that promote a work–life balance, usually on a fully remote team. RebelMouse delivers PowerToFly with a robust but simple site for them to connect easily with women in workforces all over the world.

Why Big-Name Brands Choose RebelMouse

RebelMouse was born in the age of social, not before it. We're a refreshing option for brands who are looking to create relevancy in the social ecosystem and better connect with their core audiences. Within our Entry Editor is a content assembler, which breaks down articles into pieces of micro content. These bite-sized pieces can then be easily supported with influencer-focused social content to bring a new dimension to every story. These micro pieces of content — we call them particles — are then supported for social success even before the publish button is clicked.

If your brand already has great content, or needs to adapt to the new social landscape, RebelMouse is also a creative agency that can keep up with the trends for you. We have experts all over the world that help our clients with everything from content optimization and social strategy to configuration for essential publishing tools like Facebook Instant Articles + Google AMP.

Elevate your brand to the same space occupied by new media companies currently enjoying high engagement and meaningful traffic. Join RebelMouse today.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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Build and Create Communities with Facebook’s Latest Updates

New Facebook product updates and algorithm changes pop up just about every week, and we don't expect our clients to scour the internet looking for every last one. Which is why we do our best to keep you up to date with every important platform initiative.

To avoid compromising reach and engagement, it's important to understand Facebook's recent updates and how you can incorporate them into your social strategy. Within the last couple of months, Facebook released a few key updates to better suit groups, content creators, and monetization practices.

Here are some to be aware of:

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LATEST: Product Updates Make Sharing a Breeze

There are two things we love at RebelMouse: upgrades and social sharing. Our CMS remains intuitive through our upgrades, mainly because we are constantly making small tweaks to improve our clients' workflow. Our latest round of product updates now set up your content for even more social success — keeping the almighty share top of mind.

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Publish on Google News in 3 Steps

We're obsessed with getting your content to its maximum audience, and that means it should travel across platforms seamlessly. Google News is a great way for news publishers to engage new followers. Google has a number of guidelines that cover how to get everything right, so let's go through those first.

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NEW! Edit Media Tool for Post Images

It's no secret that imagery is critical to creating a compelling post. A captivating visual is what really helps drive shares and engagement on social. That's why we're constantly updating and creating new tools that enable you to create the perfect image-centric post. Meet the new Edit Media tool.

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How to Launch a New Site Before the New Year

Do your New Year's resolutions include launching a website? If so, don't wait until 2018 to get the ball rolling. RebelMouse can design and launch a new site for you before the New Year, so you can focus on goals like growing brand recognition and loyalty instead. Already have a site? No worries — we can migrate your content and optimize your site design in no time, too.

Clients that have launched with RebelMouse are seeing revenue-impacting results, and they're getting them fast. Azula saw a 298% growth in Facebook traffic, Odyssey's new users have increased by 25% in just one month post launch, and Axios is creating loyalty unheard of in the media world right now. This isn't by luck. Our team of growth experts understand what goes into creating a successful website, and are able to create a mix of design, user experience, and branding that will capture your maximum audience.

This can all be done in four quick and easy steps:

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