How Social + Content Become BFFs

Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2017.

Decentralized models such as WordPress VIP lack the social integration necessary to mimic the feeds, and that's why they continue to fall behind. We've created a toolset to not only distribute your content on the platforms (where all the eyeballs are), but also let your content travel across platforms easily.

Our social CRM allows you to engage with influencer accounts without the laborious task of finding them.

Here's how it works.


Search for Social Content as You Create

Bring your content to life with the ease of searching as you create. Our product taps into every corner of the social ecosystem and every obsessive fan base possible, whether it's mushroom tacos, inspirational quotes, or activist groups. It's searching for your audience, literally.

Find Relevant Tags

We do all the hard work, finding relevant tags for you across the major social media platforms for on-topic social accounts to engage with. Think of it as building your engagement before you've even hit publish.

Manage the Social Relationship Easily

Once you've found social profiles you know would love your content, give them a variety of social nudges right from our platform. You can like a recent post, send an email, or even embed their own videos into your story. A story about just yourself is boring.

Schedule out for Optimized Reach

Schedule your content to go out at the time you want, with your selected accounts and posts ready to be pinged! This is where you'll get the organic traction your content deserves, and where life after publish really gets executed to perfection. Because even vegan macho dads need a little double tap on the shoulder to get the ball rolling.

This is what new media publishing looks like. It's about connecting your content to the right audience in a systematic way to get the organic traction your content deserves. Remember: Repeat viral reach is always fueled by data and never spontaneous.

Social changes on the daily, and so does our product. There are millions of WordPress sites that have to be updated individually. We're a centralized CMS so our updates are done with one brush stroke, giving you what you need to set up your content for social success.

We also have these same features available on mobile.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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Build and Create Communities with Facebook’s Latest Updates

New Facebook product updates and algorithm changes pop up just about every week, and we don't expect our clients to scour the internet looking for every last one. Which is why we do our best to keep you up to date with every important platform initiative.

To avoid compromising reach and engagement, it's important to understand Facebook's recent updates and how you can incorporate them into your social strategy. Within the last couple of months, Facebook released a few key updates to better suit groups, content creators, and monetization practices.

Here are some to be aware of:

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LATEST: Product Updates Make Sharing a Breeze

There are two things we love at RebelMouse: upgrades and social sharing. Our CMS remains intuitive through our upgrades, mainly because we are constantly making small tweaks to improve our clients' workflow. Our latest round of product updates now set up your content for even more social success — keeping the almighty share top of mind.

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Publish on Google News in 3 Steps

We're obsessed with getting your content to its maximum audience, and that means it should travel across platforms seamlessly. Google News is a great way for news publishers to engage new followers. Google has a number of guidelines that cover how to get everything right, so let's go through those first.

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NEW! Edit Media Tool for Post Images

It's no secret that imagery is critical to creating a compelling post. A captivating visual is what really helps drive shares and engagement on social. That's why we're constantly updating and creating new tools that enable you to create the perfect image-centric post. Meet the new Edit Media tool.

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How to Launch a New Site Before the New Year

Do your New Year's resolutions include launching a website? If so, don't wait until 2018 to get the ball rolling. RebelMouse can design and launch a new site for you before the New Year, so you can focus on goals like growing brand recognition and loyalty instead. Already have a site? No worries — we can migrate your content and optimize your site design in no time, too.

Clients that have launched with RebelMouse are seeing revenue-impacting results, and they're getting them fast. Azula saw a 298% growth in Facebook traffic, Odyssey's new users have increased by 25% in just one month post launch, and Axios is creating loyalty unheard of in the media world right now. This isn't by luck. Our team of growth experts understand what goes into creating a successful website, and are able to create a mix of design, user experience, and branding that will capture your maximum audience.

This can all be done in four quick and easy steps:

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