Facebook Promoted Posts: Less Can Be More
At RebelMouse, we make it our mission to give you back your organic growth. Still, we know the idea pay-to-play on social media, especially on Facebook, isn't going away anytime soon. The average user spends 20 minutes a day on Facebook + 80% of marketers are investing in social ads in 2017. So having an allocated budget for Facebook is a near-mandatory strategy for content distribution.
The good news is you can make your dollar stretch on the platform. Whether you have already implemented a robust spending strategy for Facebook, or just getting started, here’s a pro-tip to try.
Spend less, frequently
Spending too much on Facebook is actually a real possibility. For example, if you are targeting under 10,000 people per post and spending $500, you will only fatigue your targeted audience.
Instead, try spending less money, but more frequently and to different audiences. See how it impacts your CPC compared to similar, repetitive ads that run for longer periods of time. Here’s how it works:
→ Spend $10 - $25 on promoted posts
→ Every 24 hours
→ Choose only desktop + mobile as placements
→ Promote native video or super-engaging content only
Watch your CPC turn into fractions of pennies.
Case Study: HooplaHa - Only Good News
HooplaHa - powered by RebelMouse - promotes positivity with engaging content that does most of the viral work for them. HooplaHa spends small monetary amounts (usually between $15-$25) on promoted posts every day. The results usually end up in video views around $.0003 and plenty of engagement + reach.
Snapshot of HooplaHa’s average CPC:
This promoted post has a reach of 40K with only an $11.41 ad spend so far + total budget of $15:
If you want to give this strategy try don’t forget to:
✓ Mix up your targeting every time - whether it's by interest or experimenting with custom + lookalike audiences.
✓ Alsodifferentiateyourcontent -promotepoststhatappealtodifferentgroups.
✓ Try promoting an unpublished post or “dark” post to reach untapped audiences + experiment with content dynamics.
Sign up for social strategy sessions with our resident content distribution experts, or even get private one-on-one training with our Founder + CEO, Paul Berry.