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Facebook Promoted Posts: Less Can Be More

At RebelMouse, we make it our mission to give you back your organic growth. Still, we know the idea pay-to-play on social media, especially on Facebook, isn't going away anytime soon. The average user spends 20 minutes a day on Facebook + 80% of marketers are investing in social ads in 2017. So having an allocated budget for Facebook is a near-mandatory strategy for content distribution.

The good news is you can make your dollar stretch on the platform. Whether you have already implemented a robust spending strategy for Facebook, or just getting started, here’s a pro-tip to try.

Spend less, frequently

Spending too much on Facebook is actually a real possibility. For example, if you are targeting under 10,000 people per post and spending $500, you will only fatigue your targeted audience.

Instead, try spending less money, but more frequently and to different audiences. See how it impacts your CPC compared to similar, repetitive ads that run for longer periods of time. Here’s how it works:

→ Spend $10 - $25 on promoted posts

→ Every 24 hours

→ Choose only desktop + mobile as placements

→ Promote native video or super-engaging content only

Watch your CPC turn into fractions of pennies.

Case Study: HooplaHa - Only Good News

HooplaHa - powered by RebelMouse - promotes positivity with engaging content that does most of the viral work for them. HooplaHa spends small monetary amounts (usually between $15-$25) on promoted posts every day. The results usually end up in video views around $.0003 and plenty of engagement + reach.

Snapshot of HooplaHa’s average CPC:

 

This promoted post has a reach of 40K with only an $11.41 ad spend so far + total budget of $15:

 

If you want to give this strategy try don’t forget to:

✓ Mix up your targeting every time - whether it's by interest or experimenting with custom + lookalike audiences.

Alsodifferentiateyourcontent  -promotepoststhatappealtodifferentgroups.

✓ Try promoting an unpublished post or “dark” post to reach untapped audiences + experiment with content dynamics.

Sign up for social strategy sessions with our resident content distribution experts, or even get private one-on-one training with our Founder + CEO, Paul Berry.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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