RebelMouse Talk to Us
how to set up google publisher center

May 2022 Update: Looking to set up Publisher Center?

Navigating critical tools for your organization on your own can be treacherous. RebelMouse has built a platform infrastructure that exceeds the digital publishing industry’s standards, while simultaneously cracking the code on Google's algorithm puzzles. Our platform is designed from the ground up to empower users of every skill level to build sites that perform well against Google’s Core Web Vitals, which means better organic reach, search returns, and visibility. In fact, Google recently featured RebelMouse on its web.dev blog to highlight how our performance optimizations nurture user loyalty and engagement. We provide the tools and information that unlock sustainable growth and revenue, and we outperform other industry leaders on site, search, and social. Let's start working together.

In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. Officially called Publisher Center, Google has created an enhanced user experience and expanded set of functionalities that easily allow any publisher to manage content across multiple properties on Google News.

One of the many great new features Publisher Center offers is the ability to manage multiple sites simultaneously under one organization, as well as the ability to switch between more than one organization.

This makes managing many sites across multiple organizations a snap.


It's important to note that whoever sets up a new publication within Publisher Center must have ownership of the site where that content is published within Google Search Console.

How to Set up Google's Publisher Center

google publisher center setup

Setting up Your Organization

Make sure you are logged into your Google account and navigate to the home page for Publisher Center. If you don't already have a Google account, you can set it up through Publisher Center as described by Google.

If your organization was previously set up to publish on Google News, you may already see your site listed. If this is the case, click Edit to begin the process of optimization.

Setting up Your Publication

If this is your first time ever setting up your organization to publish content on Google News, click + Add Publication in the left-hand navigation menu:

Publication Name

add publication name google publisher center

Here you will provide the basic information of your site.

publication settings google publisher center

Once you've created your publication, you'll see the following main screen:

verify site google publisher center

From here you will be able to continue the setup process for your publication. The first thing to do is to verify your site ownership through Google Search Console. If you need any help setting up Google Search Console, please check out our post on the process.

Verify Your Content

The next step is updating your basic information, as well as verifying your content and URL through Publisher Center. First, click on Publication Settings from the main interface:

publishing settings google publisher center

Here you can update your publication name, primary language, location, and verify your URL. If you have any difficulty verifying your URL, Google has detailed help on the verification process.

From this interface you can also add any additional website URLs, as well as update your contact information. Simply scroll down and you will see all of the available options:

Basic Information and Location

primary language google publisher center

Next you will want to add your logos to your publication. Simply click the Visual styles tab at the top of the page and add in your appropriate logos:

add visual styles google publisher center

Once you're finished adding all of your information, don't forget to click Save in the upper right-hand corner of the screen. Once you have completed your basic information, you'll be ready to configure. Simply return to the main interface and click on the Google News box:

add google news to google publisher center

This will open up the configuration interface, where you can customize your visuals and content. If you've already set this up, you will see the current data. If you haven't, you'll want to click Edit on the right-hand side of the screen to begin setting things up:

how to add google news to google publisher center

This will take you to the general edit menu for your publication. You are able to add your publication description, category, distribution options, and Google Analytics tracking. When you are done, simply click the Next button in the bottom right-hand corner of the screen. This will take you to the Content settings tab:

google news setting in google publisher center

If you want to add specific sections as tabs in your Google News app, click on + New Section. From here you can name your section and add your RSS Feed for Google to be able to filter.

add google news feed to publisher center

When you have your sections complete, you can restrict access to your sections for specific users, if you need to have something private, or for testing. Again, when you're finished, just click Next in the bottom right-hand corner of the screen and you'll move on to the final step, Review and publish:

google news publishing status google publisher center

As you can see here, if you are missing any details, Google will list them out for you to review. Once all of your settings are complete, you will be able to submit your site to Google for their review.

Content Labels

content labels google publisher center

Once you've determined what your sections will be, you will need to add labels to them. These content labels add greater context to what type of content the respective section contains.

It should be noted that not all sections will need content labels, and that they should only be used if they accurately represent one of the provided content label options.

You can add site-wide content labels, or have them for specific sections. Google gives you a short list of options for adding content labels:

how to edit content labels in google publisher center

Adding Users

user permissions google publisher center

Individuals can be granted access at an organization, publication, or publishing account level.

To grant access, click User permissions in the left-hand navigation menu. Once there, you can enter the person's email address and select the level of permission they need.

You can also review which users already have access and at which permission level.

Figuring out Google Publisher Center is just one part of your digital strategy puzzle. High-traffic sites need a robust platform that changes as fast as the digital landscape. RebelMouse enables you to keep pace with a platform that’s engineered to ride the bleeding edge of digital publishing. We’ve got our fingerprint on the pulse of all major algorithms so that you’re always one step ahead.

  • Publish seamlessly across all major social platforms and publishing formats, including Facebook Instant Articles, Apple News, and Google’s AMP.
  • Utilize proprietary search technology and structured data to maximize SEO efforts and get the most out of every publish.
  • Customize page layouts with little-to-no design experience and limited developer resources, complete with site-wide A/B testing.
Oh, and we can help you manage tools like Google Publisher Center so you can focus on creating content that moves the needle for your business. Let's start talking.
What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Most websites get hacked. RebelMouse has never been hacked.

Keep reading... Show less
subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now
The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

Keep reading... Show less
Engagement on the Rise: Why It’s Your Ticket to Loyalty
Rebel Insights

Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal