How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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How One Country Turned a Fan Following into a Monetization Powerhouse

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.

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Azula Sees 398% Facebook Growth in Switch to RebelMouse

At the end of August 2017, Azula switched to RebelMouse, leaving WordPress in their rear-view mirror. Since then, traffic to their site from Facebook has risen 398%.

Wait, what? How can that be? Aren't publishers supposed to be seeing decreases in traffic from the big blue social media machine? Well, in short, a lot of them are. But it's not because Facebook decided to hurt them or tweak publishers into giving them more money. It's because publishers haven't been able to adapt to platform changes fast enough to avoid the natural traffic penalty of falling behind the times.

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How Dance Magazine Took the Leap to Digital with RebelMouse

The Challenge

Dance Magazine is a beloved and storied print magazine. Over the decades, Dance Magazine has established itself as an icon in the dance industry, read by dancers of every age at every stage of their career.

Fred Seegal, Dance Magazine's owner, knew that there was a tremendous opportunity to take the company forward into a social-first publisher that could gain a large audience on the web. Fred also knew that trying to build this change from within through hiring would be extremely expensive, slow, and have a low chance of success. Fred had seen the work RebelMouse had done building The Dodo into the fifth largest publisher on Facebook, and our work with PAPER Magazine to rebuild them into a digital-first property. Our challenge together was clear: modernize the company, and build a new audience and a new digital revenue stream.

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How GoFundMe Spreads The (Social) Word For Good Causes

GoFundMe changes the way the world gives. As the world's #1 social fundraising platform, GoFundMe connects campaigns with inspired audiences -- wherever they are across key social channels like Facebook and Twitter -- and brings organizers closer to crushing their goals.

Google.com

GoFundMe Had A Vision...

  • Increase social presence of campaigns without disrupting GoFundMe's legacy technology.
  • Build relationships with third-party social accounts.
  • Better quantify and organize social growth and activity.

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How United Airlines Elevated Its Content Game

As one of the most recognized and established global brands, United Airlines understands how effective content can be to attract, engage and convert audiences -- when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

The Vision

  • Provide an immersive content experience that showcases United's areas of investment in service and experience.
  • Reshape United's perception among existing and new customers.
  • Align with modern consumption patterns to engage consumers and employees everywhere.

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How 7x7 Went From Beloved Print Magazine To Modern Digital Publisher

A swift upgrade.

The Vision

As the #1 lifestyle site in the major tech market of San Francisco, 7x7 was on a mission to bring asuper-modern, tech-driven editorial experience to audiences, no matter where they are.

The Problem

Having a publishing platform that was built in the Internet Stone Age. What was considered cutting-edge in 2006 just didn't cut it anymore. The out-dated, glitchy CMS was difficult for editors to use and clunky for audiences to read through, making it a constant effort to provide up-to-the-minute Bay Area stories and happenings.

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Rebel Case Study: The Dodo

For the love of animals, a story of success in distributed content.

In January 2014, Izzie Lerer wanted to transform her love of animals — and animal rights issues — into something positive, informative, and entertaining.

The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners, and community members.

RebelMouse's platform was the solution. Lerer launched The Dodo as a participatory community platform — not just for animal lovers, but for everyone with a soft spot for a good story.

What happened next was extraordinary.

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Rebel Case Study: Higher Perspective

Social Consciousness Delivered At Scale

Everyone needs to find their zen. After starting the Higher Perspective Facebook page (now up to 3M+ likes!) and its accompanying site to share inspirational content, founder Sam Benson wanted to reach more audiences.

The Vision

  • Share inspirational content at scale without managing the IT efforts that came with Wordpress site
  • Switch to a CMS that served as an extension of Higher Perspective's already vibrant social community
  • Grow social audiences across all existing and emerging platforms

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Rebel Case Study: Taste Talks

The Future of Food + The Culture + The Occasion

Taste Talks is a national series of festivals celebrating the future of taste through symposia, tastings, dinners and parties. They bring together thought leaders and luminaries from around the world together with everyday food enthusiasts to engage in great conversation, amazing food and one-of-a-kind experiences.

They believe food is a true medium that can bridge the gap and engage all people through experiences shared across digital and social. They came to RebelMouse for the platform to make it all happen.

From GIPHY

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