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The More Data the Better: Insight Into How Google Measures Page Performance

Now that Google’s page experience update has completely rolled out on desktop and mobile, it’s important to know all the ins and outs of how the search engine measures site performance.

In case you missed it, Google’s page experience update was a massive change to how Google considers page speed as a ranking factor for search, and this included the prioritization of a set of key metrics called Core Web Vitals. Poor scores on these measurements have the potential to tank your site’s traffic. Click here to learn more.

Google’s Search Advocate John Mueller said that the page experience update can be broken down into different sections of your site based on how much data is available.


During a recent Google SEO office hours hangout, Mueller gave the example of an e-commerce website that has fast product pages, but other pages on the site are low performing. In that scenario, he said Google has “enough data to look at the product pages separately, then we can kind of have that group of pages kind of treated on its own. And if there's a different kind of page across the site that has enough data that is kind of slow, then we'll say, ‘Well, this kind of page is more slow.’”

That means each page of your site could score differently on Core Web Vitals, and that one poor-performing page may not impact your site’s entire search performance.

“If you have a kind of page that is very slow, and we can have enough data for that kind of page to understand, ‘Well, this is just that part of the website,’ then just that part will be affected by the Core Web Vitals and the page experience update,” Mueller said.

Watch Mueller’s full thoughts here:

English Google SEO office-hours from March 11, 2022 www.youtube.com

Mueller’s anecdote is a good reminder of just how important it is to provide as much data as possible to Google so that they can evaluate and index your site correctly. This can be done by making sure your site structure is easy to navigate and implementing comprehensive structured data on every page of your site.

Make Sure Your Site Is Ready for Google’s Speed Test

RebelMouse is a modern CMS that outperforms the competition on Core Web Vitals so that content creators never have to worry about site performance. We can also make sure that your team has the kind of structured data and taxonomy that Google is looking for right out of the box.

Click here to start chatting with us about how we can help transform your business.

Click here to read more about this topic on Search Engine Roundtable.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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Google Launches Long Tap to Preview Function for Discover
Rebel Insights

Google Launches Long Tap to Preview Function for Discover

Google Discover just got a bit more interactive. SEO consultant Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users.

The new preview feature is another great reason to start optimizing your content for Google Discover. As a reminder, according to Google, Discover is a hyper-personalized feed that "actively tunes itself to a user's interests and displays content that aligns with those interests." Since Discover's feed is curated by a user's previous web activity, it's a great opportunity to expose your content to an ultra-targeted audience.

The long tap to preview allows a user to preview an article page when they press and hold down on a story. Here’s a screenshot of what the new long tap to preview looks like:

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RebelMouse Q1 2022 Platform Performance Updates
Rebel Insights

RebelMouse Q1 2022 Platform Performance Updates

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. In fact, our commitment to high performance was recognized by Google. We analyzed the audience behavior of a number of sites we power, both before and after we optimized for high performance scores on Core Web Vitals. On every site we analyzed, there was a significant boost in loyalty and engagement metrics. Click here to read the full case study on Google’s web.dev blog.

Here’s a bit more of what we’ve been up to since the start of the year:

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