RebelMouse Talk to Us
The More Data the Better: Insight Into How Google Measures Page Performance

Now that Google’s page experience update has completely rolled out on desktop and mobile, it’s important to know all the ins and outs of how the search engine measures site performance.

In case you missed it, Google’s page experience update was a massive change to how Google considers page speed as a ranking factor for search, and this included the prioritization of a set of key metrics called Core Web Vitals. Poor scores on these measurements have the potential to tank your site’s traffic. Click here to learn more.

Google’s Search Advocate John Mueller said that the page experience update can be broken down into different sections of your site based on how much data is available.

During a recent Google SEO office hours hangout, Mueller gave the example of an e-commerce website that has fast product pages, but other pages on the site are low performing. In that scenario, he said Google has “enough data to look at the product pages separately, then we can kind of have that group of pages kind of treated on its own. And if there's a different kind of page across the site that has enough data that is kind of slow, then we'll say, ‘Well, this kind of page is more slow.’”

That means each page of your site could score differently on Core Web Vitals, and that one poor-performing page may not impact your site’s entire search performance.

“If you have a kind of page that is very slow, and we can have enough data for that kind of page to understand, ‘Well, this is just that part of the website,’ then just that part will be affected by the Core Web Vitals and the page experience update,” Mueller said.

Watch Mueller’s full thoughts here:

English Google SEO office-hours from March 11, 2022

Mueller’s anecdote is a good reminder of just how important it is to provide as much data as possible to Google so that they can evaluate and index your site correctly. This can be done by making sure your site structure is easy to navigate and implementing comprehensive structured data on every page of your site.

Make Sure Your Site Is Ready for Google’s Speed Test

RebelMouse is a modern CMS that outperforms the competition on Core Web Vitals so that content creators never have to worry about site performance. We can also make sure that your team has the kind of structured data and taxonomy that Google is looking for right out of the box.

Click here to start chatting with us about how we can help transform your business.

Click here to read more about this topic on Search Engine Roundtable.

What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now