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Google’s Page Experience Update Launches for Desktop in February 2022

Google’s page experience signals will officially roll out as a search-ranking factor for desktop in February 2022. The launch marks the culmination of a journey that began in May 2020 when Google first let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results. Six months later, Google announced that its page experience signals for mobile would officially roll out and begin impacting search rankings in May 2021. The final rollout wasn't completed until August 2021.

According to Google’s desktop announcement, the same three Core Web Vitals metricsLCP, FID, and CLS — and their associated thresholds will apply to desktop ranking. The other page experience signals, including HTTPS compliance, will remain the same. The mobile-friendliness signal will not be a ranking for desktop as expected. Click here for full definitions of all of Google’s page experience signals.


Here’s a chart of which metrics are included in the desktop update versus the existing mobile implementation of page experience signals:

chart of Google\u2019s page experience signals as applied to desktop and mobile From Google

Additionally, Google says when a site has separate desktop and mobile URLs with the correct configurations, the desktop signal is based on the URLs that desktop users see.

The desktop update is expected to be completed by March 2022. Site owners will be able to get a feel for how their desktop pages are performing through Google Search Console before the rollout begins.

At RebelMouse, our prioritization of performance is woven into our company culture. We outperform competitors on Core Web Vitals and can ensure that your site is ready for Google’s latest update. Click here to learn more about how we power the fastest sites on the web.

Let’s start chatting about your site’s performance. Click here to get started.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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RebelMouse Clients See Performance Improvement After AMP Optimization
Rebel Insights

RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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Rebel Insights

Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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