Grow Your Reach, Amplify Your Message

Technology and Strategy for Storytellers

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Why RebelMouse? The Best Centralized, Social CMS

RebelMouse is the best CMS for social growth, with a platform built for content creators to thrive in the age of social. See how we got here + how you can join us and start growing within days!

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.

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Meet the RebelMouse Particle Accelerator

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.

Social has completely changed that paradigm.

Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.

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We Build Social Websites with Groundbreaking Technology

RebelMouse's technology is what comes when you are exhausted working within the complicated confines of WordPress. We can replace your website with an intuitive social experience built around content. The core of our product is built around an efficient + fluid content strategy that builds loyal, sticky audiences. We move the needle on everything from social engagement to page views — bringing our clients additional revenue with every publish.

We enable you to keep pace with the ever-evolving technology landscape through our revenue-focused platform engineered to ride the bleeding edge of digital publishing. With RebelMouse, you'll understand the real opportunities new media channels can provide your company, intelligently monetize those opportunities, and empower your entire team to take advantage systematically.

Introducing Social UX for Media

Let's get straight to the point. We can double your traffic in 10 Days or Less.

(No, We're not Kidding)

We can do that with something we call Social UX for Media. It's our way of making your site as viral and binge-worthy as the Facebook feed. In fact, you're interacting with Social UX for Media right now on this site. Whether you run a new media site, or a corporate blog, it just WORKS. Check out these stats that one of our customers saw within 10 days of switching from Wordpress.

Every site that we migrate sees the same lift. Every. Single. One. So, when we say we can double your traffic in a week, we mean it.

If you're interested in crushing your engagement metrics, you can quickly get up and running by clicking here to get started with a FREE 2-week trial. If you're not quite ready to start, keep reading to learn more about what makes RebelMouse and Social UX for Media so unique. If you have any questions, feel free to click the chat box in the lower right to talk to a Rebel now. We're here to help.

Our clients are seeing profound + rapid success with Social UX for Media. Check out some of our case studies:

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Endless Stories

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for.

In-Feed Article Expansion

You can tell your story in as many or as little words as you need. You can include pictures, video, embeds, slideshows, or build a listicle in a few clicks with our guided listicle tool.

You don't need to worry about length because you can quickly add a fold to the story right in the post editor by placing a horizontal rule where you want the fold you be.

It looks like this when you publish. (Go ahead, click it.)

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In-Feed Article Sharing

Share stories directly from the feed. Activate your readership to engage directly with your content to maximize reach.

Asynchronous Page Views

Take full advantage of binge reading with our SEO-friendly Asynchronous Page View functionality. This function loads post URLs as the reader scrolls from story to story without ever clicking through to an individual post.

Topic Specific Sub-Feeds

Further encourage post binging by linking to topic-specific sub feeds in each post. Providing a pathway for similar content will ensure that a user will consume the maximum amount of content per visit.

Frictionless Monetization

The RebelMouse platform supports core monetization approaches that integrate into and enhance your site's user experience. Naturally integrate native ads and sponsored posts into your post feed to provide a smooth, unobtrusive ad experience for your readers.

Smart Newsletters

Build loyalty and return traffic using smart newsletters to add personalization to your site with little effort. Built right into your normal workflow, we provide you with the tools necessary to get the right content to the right sub-audience with a simple, fast opt-in process for readers.

Publish Everywhere

Go beyond your homepage without leaving the RebelMouse platform. Our distribution tools streamline workflow by allowing you to publish your content to Facebook Instant Articles, Google AMP + Apple News before your content is even live. By casting a large web for each story, your audiences will enjoy faster load times + a non-intrusive ad strategy, giving your brand a reputation of quality with a focus on user experience.

Bring Back Organic Traffic

Organic growth is still possible, even on Facebook. Use RebelMouse's built-in social CRM to find new hyper-targeted social communities + influencers. Choose from a spectrum of social signals to build relationships with those pages, whether it's a simple 'like' on a recent post or even an email intro, you will spark partnerships on the foundation of shared content + engagement. Also, fully edit, send + schedule all your social posts directly from the Rebel platform.

Maximize Your Revenue Potential

Efficiently monetize the right opportunities on site and across channels. The RebelMouse platform supports core monetization approaches that integrate into + enhance your site's user experience. Strategically serve simple ad banners for optimal performance + engagement. Prioritize elements of your rich media creative and avoid slow page loads. Easily set up your branded content to stand out and drive eyeballs for marketers.

Built for Design + Performance

Our Layout & Design tool enables you to customize, optimize, and flexibly manage any element of your site. The best part? No matter how you wield the Layout & Design tool, your site will be set up to look beautiful and perform optimally across devices, screen sizes, and platforms.

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Easily Build Multi-Site Properties

RebelMouse makes managing multiple, growing properties simple and does so without the technical debt of alternative solutions. By leveraging RebelMouse's innovative platform, our customers quickly launch new content verticals with a dead-simple process:

  1. Build Your Master Property
  2. Perfect It for Audience and Revenue Through A/B Testing
  3. Easily Clone Your Master Property
  4. Set Content and Feed Rules Between Properties
  5. Set Social Sharing, Mentioning, and Ecosystem Rules

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Build and Create Communities with Facebook’s Latest Updates

New Facebook product updates and algorithm changes pop up just about every week, and we don't expect our clients to scour the internet looking for every last one. Which is why we do our best to keep you up to date with every important platform initiative.

To avoid compromising reach and engagement, it's important to understand Facebook's recent updates and how you can incorporate them into your social strategy. Within the last couple of months, Facebook released a few key updates to better suit groups, content creators, and monetization practices.

Here are some to be aware of:

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LATEST: Product Updates Make Sharing a Breeze

There are two things we love at RebelMouse: upgrades and social sharing. Our CMS remains intuitive through our upgrades, mainly because we are constantly making small tweaks to improve our clients' workflow. Our latest round of product updates now set up your content for even more social success — keeping the almighty share top of mind.

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Publish on Google News in 3 Steps

We're obsessed with getting your content to its maximum audience, and that means it should travel across platforms seamlessly. Google News is a great way for news publishers to engage new followers. Google has a number of guidelines that cover how to get everything right, so let's go through those first.

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NEW! Edit Media Tool for Post Images

It's no secret that imagery is critical to creating a compelling post. A captivating visual is what really helps drive shares and engagement on social. That's why we're constantly updating and creating new tools that enable you to create the perfect image-centric post. Meet the new Edit Media tool.

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How to Launch a New Site Before the New Year

Do your New Year's resolutions include launching a website? If so, don't wait until 2018 to get the ball rolling. RebelMouse can design and launch a new site for you before the New Year, so you can focus on goals like growing brand recognition and loyalty instead. Already have a site? No worries — we can migrate your content and optimize your site design in no time, too.

Clients that have launched with RebelMouse are seeing revenue-impacting results, and they're getting them fast. Azula saw a 298% growth in Facebook traffic, Odyssey's new users have increased by 25% in just one month post launch, and Axios is creating loyalty unheard of in the media world right now. This isn't by luck. Our team of growth experts understand what goes into creating a successful website, and are able to create a mix of design, user experience, and branding that will capture your maximum audience.

This can all be done in four quick and easy steps:

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How We Do Website Redesigns

Did you know that we offer website redesign services that don't require you to re-platform to RebelMouse? We understand the word "redesign" can seem a bit daunting, but a high-quality, well-functioning site is of paramount importance to your social traffic and success. Facebook announced earlier this year that they would kill reach to posts that link to low-quality, spammy sites — and any site containing a video ad is now considered Facebook enemy No. 1.

Let us help.

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Building the Biggest New Media Properties of Our Times

RebelMouse has a unique and ever-growing advantage through the mix of technology we've built, the amount of sites we power, and the relationships we have with our clients. We built off the founding team's knowledge — from their experience of building HuffPost — to create something truly exciting. Two of the most exciting new media breakout hits — The Dodo and Axios — were built by RebelMouse when they were just ideas. The Dodo now has their claim to fame with one of the most popular videos on Facebook ever, and every month brings in billions of Facebook views. Axios, launched only in January of this year, has become a traffic monster — racking up 80M+ page views a month. Now we've taken on Odyssey Online, and have grown it by 4M new users in the first 45 days alone.

We're not just a technology company, and we're not just a design agency either. We don't only do strategy work by offering advice. We build alongside you — the concepts, ideas, and cultures that can break out to be huge media hits.

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Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.

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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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NEW! Google Analytics Tracking for Facebook Instant Articles

We're a bunch of traffic junkies here at RebelMouse. We geek out over data, and we want our clients to geek out too over the insights we provide them. That's why we obsess over our clients' metrics on a daily basis. It's our belief that a clear understanding of data will drive strategy adjustments that lead to real audience growth. But this means that your traffic overview has to be as clear and easy to read as possible. Enter one of our latest updates.

A lot of our clients prefer to use a separate Google Analytics profile to track their Facebook Instant Articles traffic, and now this is incredibly easy to set up in our platform. We have a sophisticated Google Analytics integration that can accurately track every one of your UTM mediums, including Google AMP, Facebook Instant Articles, and traditional website traffic. It's a feature that, if we're honest, Google Analytics does very poorly on its own.

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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."

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Meet the Investors Behind RebelMouse

RebelMouse founder and CEO, Paul Berry, was the former CTO of HuffPost where he led product development. Paul has managed small, agile teams for 20 years, but has also led teams of 450+ people. He understands how engineers, product, design, UX, and editorial teams can come together with chemistry that produces results.

RebelMouse is fortunate to be backed by an impressive list of investors, including Ken Lerer, Eric Hippeau, Jonah Peretti, Jordan Levy, Fred Harmon, and more. See the full list below.

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Video Ads = Toxic

Facebook has implemented a ton of changes recently that have been affecting publishers' reach. And while it seems nearly impossible to figure out a winning strategy while juggling all of the platform's algorithm updates, one thing is abundantly clear:

Video ads are hurting your reach.

We're now finding that if you have a video ad on your site period, the Facebook gods are not going to favor you — and you'll most likely see a drop in reach.

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Rebel Insights

The Reasons Why Indie Publishers Flourish on RebelMouse

We care about you. We care about you having a sustainable business.

And that means we care about everything — from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what's happening in the media world, how to leverage Facebook's algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.

One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.

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Case Studies

How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:

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Rebel Insights

Facebook News Feed Changes: Instant Articles Updates and Publisher Guidelines

Since launching the Facebook Journalism Project earlier this year, Facebook is making an effort to release updates that ease publishers' platform woes. In October, we saw a lot of this — first with changes to Instant Articles monetization, and then with News Feed Publisher Guidelines.

We're firm believers in the magic of Instant Articles, and constantly preach that it can tremendously help your social strategy. Big publishers like The Atlantic who have remained committed to using the format as part of their distribution strategy have reaped the benefits. The Atlantic has seen a 40% year-over-year increase in unique visitors on mobile, thanks in large part to Instant Articles.

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Rebel Insights

5 Ways Repurposed Content Helps Audience Growth

We live in the age of content. But the new media landscape is deeply saturated, which is leading to a decline in social reach across the board. This, in turn, has created the difficult challenge of standing out in the crowd.

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