Blaze Media switched from Piano’s personalization solution to RebelMouse’s native subscriptions product to better engage with their readers. Not only did they save money in the process, they offered an improved solution and experience for their customers.
“Migrations can be major headaches and come with inherent risks. Our experience with RebelMouse was exceptional. The migration was completed with zero downtime and a level of care and attention to detail unlike anything we’ve experienced with previous migrations." —Chelsea Cardon, SVP of Operations, Blaze Media
RebelMouse Subscriptions allows media companies and brands to turn every reader interaction into revenue and relationships. It enables you to show every reader what actually matters to them. User profiles inform offers and experiences, templates can be built, and reporting provides insights into the success of the campaigns.
The RebelMouse offering is based on on-site signals like signing up, commenting, watching a video, saving a post, sharing a post, printing a post, or joining a newsletter list. The outcomes are trackable, like conversions, first-party data, and revenue diversification.
Best of all, there is no need to install an additional tool or third party plug-in. It is native to the RebelMouse platform, meaning fast setup and operations are centralized. In addition to their site on RebelMouse, we are powering a subdomain that isn’t, and that is equally easy to set up. Readers end up getting a consistent journey while your team keeps a unified strategy.
For Blaze Media, RebelMouse migrated existing subscribers, payment history, and all relevant data from their previous system. All of these subscriptions can be managed, including providing refunds to transactions made in Piano. Different parts of their site can be controlled in terms of access and tiers can be set up depending on what a user has purchased or shown interest in.
“The process was super smooth. It was super easy migrating to the RebelMouse engagement and subscriptions product." —Ted Tuttle, VP of Operations, Blaze Media
Looking for a similar setup for your own site? Get in touch with us today.
