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6 Reasons to Upgrade to RebelMouse from WordPress

Andrea Breanna

The huge gap between current CMS offerings and what the world needed occurred to me during my time as CTO of The Huffington Post. When we were acquired by AOL in 2011, I inherited 53 properties built on dozens of different content management systems. It wasn't long after that I soon realized they were all built by IT people who didn't fully grasp the concepts of traffic and distribution. That's why in 2012 I launched RebelMouse as the first platform to create the "social front page" — a hub where users could aggregate social feeds all in one place. It went viral with eight million users worldwide. The viral success made me realize that there wasn't a CMS to bring it all together, yet.

One of the main reasons I launched RebelMouse was because I recognized that a huge shift in advertising would happen, and that content would become marketing very quickly. And it did.

Today, I am extremely proud of the powerful product we've created. RebelMouse was built to solve the complex intersection of product, engineering, editorial, and revenue. It's allowed us to create a next-generation CMS unlike any other — backed by some of the best venture capitalists in the world — and is responsible for launching some of the biggest media sites such as Axios and The Dodo, both of which saw massive success upon launch.

But our team still sees plenty of sites — including brands, publishers, and personal influencers — not reaching their full potential. A lot of the time it's because they're bogged down with a clunky CMS like WordPress. We're all trying to publish and make money in a competitive industry that's always changing. But to be frank, WordPress isn't keeping up with the industry fast enough. There's a lot you need in and out of a CMS to survive and succeed in this digital climate, and we've created a solution that quickly responds to every industry shift and algorithm curveball.

Here are six reasons why RebelMouse is different from WordPress and worthy of a replatforming process that's simple and can be completed in a matter of days.

1. RebelMouse Is a Centralized CMS

RebelMouse is a centralized CMS, unlike other common web solutions like WordPress and Drupal. WordPress is a decentralized model that requires every platform update to be completed independently. This means that — of the 87 million plus versions of WordPress that are currently live on the internet — each update has to be implemented one by one.

Operating your business on a decentralized model is a big security risk. Every time there's a security threat, the core developers at WordPress must deploy patches in the form of product updates. From there, it's up to the managing developers of each individual site to deploy and configure around these updates to avoid breaking custom code and plugins. And this happens a lot. Since its launch in 2003, WordPress has released 238 product updates, many of them to address gaps in security.

Since we operate on a centralized model, every update on our platform is updated at one time, and sometimes multiple times a day. Usually our clients never notice the difference. We protect the data of our clients and make sure their sites are not only risk-free, but also operating at continuous peak performance.

But this doesn't mean our platform is closed off by any means. We use the languages of the open web, and any developer can easily learn our platform to create high-quality work without the burden of relying on unstable and fragmented WordPress plugins and updates.

2. More Than Just Tech

We've never been one to stick to boxes at RebelMouse. We started out on the cutting edge of social in 2012, and stayed close to the heart of digital publishing ever since. That's why our clients don't get a stagnant software platform like WordPress. Instead, they get a full-service creative agency full of content optimization specialists, social media gurus, and monetization experts. We blur the line between product and strategy to drive success.

Our content migration process from WordPress to RebelMouse is simple. And once it's completed, we don't waste any time optimizing your site for page speed. From there, we restructure your content strategy so you can see results at scale. Here are some of the strategy services we offer:

  • Monetization: We believe saving costs is the new revenue stream. Our lean tech model creates new opportunities for monetization, and our strategy team uses data-driven methods to make sure your site is getting maximum return.
  • Social: In 2018, engagement is the key metric to watch to drive sustainable growth. Using our social tools, we can help you create deep connections that spark conversation in the social ecosystem.
  • Audience Loyalty: It's easy to have viral moments both on site and via social, but those instances can be fleeting. Organic loyalty is what's required to ensure steady growth. We help you take advantage of the social ecosystem's universe of creators and influencers to help you grow a loyal community.
  • Search: The RebelMouse CMS has the tools to help you optimize each post for SEO. LIke everything else in the current digital climate, the strategy around search is always changing. We'll make sure your current efforts are up to snuff.

3. User-Focused Site Experience

Media sites have become really complicated over time. The industry let intrusive ads take over the internet, and now we're all left cleaning up the mess and re-prioritizing user experiences to get users back and make them stick. When we launched Axios on our new Social UX for Media layout in 2017, it mimicked the social feeds to drive more pageviews, engagement, and user satisfaction. It's a design structure that sees success on our other properties, too, including Dance Magazine and EcoWatch.

Our platform also has a powerful layout tool called Particle Assembler which creates beautiful designs. Instead of leaning heavily on an expensive developer team, Particle Assembler lets content creators design gorgeous layouts within a few clicks. Whatever works best for your brand, we'll guide you through the right design and site navigation that will bring next-level growth to your business.

4. Better Social Distribution Tools

A lot of publishers were slower to understand the importance of distributed publishing when digital started to gain steam. Luckily, it's something we've been working to perfect since we launched our CMS in 2012. Producing quality content is only half the battle — after all, there's no point in publishing engaging content if nobody is around to read it. This is why dynamic distribution is so important in order to succeed in today's digital world. And the good news is that tackling this doesn't have to be a solo effort.

At RebelMouse, we believe we live in a universe of creators. Not only will your fellow creators take interest in the topics you publish about, but they'll also share your content and validate your message.

That's why we created Discovery, an important part of our enterprise-level toolset that's available from right within our Entry Editor where you create articles. Using proprietary technology, Discovery enables you to identify key pages and profiles that could be interested in sharing your content. And through varying levels of social outreach, you can repurpose and share content from your Discovery findings in a way that validates the original message of those influencers. From there, you amplify the content through your own social channels.

This sharing cycle has led to the success of some of our biggest clients. The Dodo — one of the most successful new media companies to date — used Discovery to become the center of all things animals on the internet. It can do this for you, too.

5. Modern Authoring Tools

Chances are the CMS platform you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

Our Entry Editor isn't simply a way to publish articles. It's a full-blown toolset for content creators. Before each piece of content is pushed live, it can be optimized for design, social, and SEO. We've also created a new content workflow that ensures every content team is on the most efficient path to publish.

Your writers, editors, creators, and community deserve tools that make them fast and efficient. It's also important that they follow a process that enforces best practices, so that the CMS itself is training your team with every post as they onboard.

6. Easy-to-Understand Analytics

It's important for you to manage your writers, see their performance, enable them to learn from each other, and help them become data driven. RebelMouse analytics provide you with a clear view of who is performing, what posts are working, and where that content is gaining traction.

Our CMS operates on a data-driven product cycle. Everything we release at RebelMouse is subjected to a small percentage of traffic and A/B tested for performance impact. Our testing includes how each version affects pagespeed and user experience. We then take these results and check to see how they correlate with bounce rate, time on site, pages per session, and conversion to goals — such as shares, subscriptions, and purchases. We also take big data and distill it into easy-to-consume insights that you can quickly act upon. You can view how each post is performing on search and social, right from within the Entry Editor.

In addition, we have a deep Google Analytics integration, so you can easily add in components, promos, third-party units, and ad units. But most importantly, as these pieces are being added, they're set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pages per session, session duration, number of shares, percent of shares per visit, and unique custom goals for your business.

Let's Start Working Together

We migrate sites from WordPress all the time, and it's a fast process. Even if replatforming isn't an option for you at the moment, we can still offer you our creative agency services to make sure you're reaching your biggest audience possible. Let's create something together. Request a proposal to get in contact with a Rebel.

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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Rank Higher With Keyword Suggestions and Search Volume Data

Take the guesswork out of your search strategy

The art of search engine optimization (SEO) can be tricky to master. A lot of publishers adopt a trial-and-error method in hopes that their strategy happens to align with Google's fickle algorithm. At RebelMouse, we take a proactive approach to SEO, pairing the tools and best practices already available with our proprietary search technology that's designed for keyword wins with every publish.

Writers are already tasked with the responsibility of creating quality content that's shareable, searchable, and monetizable. Ranking high in search is a key factor that makes growth in all of these areas possible. This is why we've taken the guesswork out of choosing the perfect keyword or search phrase to get you onto page one of Google.

In our latest update, we've expanded our proprietary search functionality to include recommendations for keywords that are of high value. Through the creative usage of APIs, we ensure writers and editors on our platform are armed with the right information when optimizing their content for SEO.

When typing in a search phrase to target in our Entry Editor, users will now see suggested key phrases appear:

In the example above, the drop-down list is suggesting phrases that are already performing well on Google. The number next to each recommended phrase is its monthly search volume. This helps you determine which phrases are easy to win, or perhaps too competitive to strategize for, on an article-by-article basis.

At RebelMouse, we premiere game-changing product updates like this weekly in our pursuit to improve our platform and fuel growth for our clients. If you aren't publishing on RebelMouse yet and want to take advantage of features like this, request a proposal today and let's get started.

If you're already publishing on RebelMouse and have questions about this update, please email support@rebelmouse.com or contact your account manager.

Note: This update is currently in beta, but will be available on all RebelMouse-powered sites soon.

A PSA to Brands: Control Your Context

Resonate with your audience the right way

Programmatic Advertising Is a Gamble

For years, brands have relied on display ads and programmatic levers as a cheap and easy solution to spend large portions of marketing dollars. But the major frustration with programmatic advertising has always been the lack of control and transparency on where ads actually show up. And as banner blindness spreads, ad-blocking technology becomes more prevalent, and subpar or broken sites crop up at increasingly high rates, programmatic advertising will only become more expensive, unsustainable, and a huge risk.

According to a recent study from Integral Ad Science, when your programmatic ads happen to show up in high-quality environments, it could lead to a 30% lift in brand recall. But on the flip side, when your ads appear in low-quality environments, the consequences can be brutal: Ads in low-quality environments were perceived 74% less favorably, and even harshly, compared to the same ads seen on high-quality sites. Overall, users were four times less likely to think a brand cared about them after seeing the brand surface next to inappropriate content. Finding your ad in poor-quality environments creates a stronger impression among audiences, and it's not the kind of impression you want. Plus, it means that your paid marketing needs to work harder to boost your brand reputation, convert customers, and do damage control.

It's Time for Brands to Become Publishers and Take Control

As a brand marketer, you need to reclaim ownership of where and how your messaging shows up. One key way to control your context is to become a publisher. According to NewsWhip, 70% of people would rather learn about a brand through content than through ads, and 68% feel more positive about a company after engaging with the brand's content. And it's a good time for brands to go all in and create an advantage with content, too. Now, more than ever, page performance matters for audience reach, retention, and revenue. Google, along with Facebook, have explicitly made page speed a factor in search results and News Feed, while site visitors will quickly leave a page that takes more than three seconds to load. Media companies that have survived in the past with broken sites now feel the consequences of their low-performing properties due to their inability to provide solid returns to advertisers.

As a CMS platform and creative agency, RebelMouse partners with brand teams on best practices and innovative ways to build content experiences that will break through and resonate with audiences. For example, our work with United Airlines has produced a better-performing site and helped them beat out media companies to win travel search phrases for organic audience growth. Our partnership is a key reason why United Airlines' content now drives the most web engagement in their industry.

Choose Your Media Partners Wisely

If you plan to rely on media partners to place your messaging, then be selective and spend on the right context. Build direct relationships with quality publishers that prioritize the user experience and know how to pair editorial with premium advertising (in particular sponsored content) to maximize eyeballs and engagement for brands. RebelMouse powers a tight ecosystem of quality publishers, like PAPER Magazine and Motherly, that have built valuable, new media properties. We can connect brands into this network of quality sites to execute premium and effective campaigns at scale.

Build for the Future

Moving away from the inefficient world and disadvantages of programmatic advertising and creating a sustainable content marketing strategy is not easy — it takes organizational commitment, patience, and the right technologies. If you're a brand marketer, reach out and learn how RebelMouse's full-stack content marketing solution is ideal for your growth into a publishing powerhouse. If you're a media company and sell premium advertising, guide your advertising partners on how to build mutual value on your site when they're tempted to blindly toss marketing dollars on cheaper impressions.

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30 Days Post Launch: Understand the RebelMouse Growth Effect

We're giving you a glimpse into our power to fuel swift growth

For sites with heavy traffic, or even new media companies looking to spark viral growth, page speed is a do-or-die factor when it comes to building audiences and revenue. Publishers big and small are on the search for a CMS that will set them apart in a saturated ecosystem, and this means making strides on site, search, and social. Usually this translates into shelling out big bucks for custom CMS builds or heavy developer costs on other options like WordPress.

At RebelMouse, we've simplified the open web:

It Starts With Speed: We power some of the biggest new media companies to date, and their PageSpeed Scores rival big-name, legacy publishers.

Speed Brings Search Success: Prioritizing site performance gives us the keys to Google's SEO roadmap and, in turn, accelerates the search ranking of RebelMouse-powered sites. Our proprietary search technology prioritizes key phrases with every publish.

Accessible Content Encourages Engagement: Since our sites are quick to load and even easier to find, they're also naturally shareable across all social platforms. Plus, within our Entry Editor, creators can identify influencers to build organic reach before the article has even gone live.

Intuitive UX Builds Loyalty: Our CMS is an editor's dream toolbox. We create sites that look dev-heavy but really only require a few clicks. Publishing as a mobile-first platform, we offer personal user experiences that are collaborative and increase time on site.

Modern Monetization Secures Stability: Easy-to-use ad integrations provide more opportunities for revenue for publishers without sacrificing the experience of readers. Our pageview methodology has secured a sustainable content lifecycle.

The Data Speaks for Itself

But don't just take it from us. Here's a look at actual data from sites that switched to RebelMouse from other CMS platforms, just 30 days after launch:

At RebelMouse, we focus on the metrics that matter. We live close to our client's data through custom-built Google Data Studio dashboards. This allows us to identify key growth trends and adjust strategy for our clients when needed.

A lot of publishers are just getting started in the competitive digital landscape, and RebelMouse is the perfect launching pad. Here are some data snapshots from publishers who started with zero traffic, 30 days after launch:

So, how much can you grow? We support web properties of all sizes, and can even host hubs of entire content networks. For example, DanceMedia has been a wonderful partner of RebelMouse for close to three years, and in this time they've built out a healthy network of RebelMouse-powered properties that surge together around viral content. They went from a collection of scattered sites to an intelligent, self-growing site network in no time:

Launch on RebelMouse and Grow

Check out the rest of our data-focused case studies here. Experience growth on your site and social channels, too. Request a proposal today and let's start growing together.

Turn Casual Visitors Into Loyal Subscribers With Newsletters

Extend your content with a winning email strategy

For publishers, the effort that goes into creating dynamic, quality content isn't a short-term game. The goal is to always convert casual visitors into committed subscribers. This means content must not only be quick to load, but easily accessible across all platforms.

An email newsletter is a great extension of your site's content that puts the experience back in the hands of readers. After all, users prefer to read and consume content on their own time in familiar interfaces, like Gmail. Data shows that 81% of small and medium businesses rely on email as their primary customer acquisition channel. It isn't just a great idea for small businesses either — 49% of consumers say they wouldn't mind regularly receiving a promotional email from a brand they like.

But what makes a successful email campaign? According to Campaign Monitor, these are the averages you want to be seeing:

While these benchmarks may seem low at first glance, the remarkable upside to email marketing is its ability to reach a targeted audience. The users that are willing to take the extra clicks to interact with your campaign are more likely to take further steps to continue engaging with your brand. This makes content strategy around emails even trickier. Content creators need to ensure they're curating the right content for emails to maximize audience attention.

At RebelMouse, we recommend a newsletter strategy that breathes new life into your most relevant and popular articles to increase the consumption of even more content. Here's how it works.

A Winning Newsletter Strategy: Axios

RebelMouse is proud to have launched some of the biggest new media companies to date, including Axios. The news publisher has mastered the art of the newsletter, shattering industry standards with their daily email updates. According to Nieman Journalism Lab, out of the 10 million unique monthly visitors that visit their site, Axios has 1.5 million non-unique subscriptions across all 19 of their newsletters.

One way Axios is able to do this is through their daily campaigns, Axios AM and Axios PM, which feature the latest top stories of the previous 12 or so hours. Here's what's unique about their daily emails:

  • You Don't Have to Click Every Headline: Each story is summarized so the reader doesn't have to leave their email interface to get the whole story. There are, however, CTAs that allow you to go in-depth on a topic, share it to social, and/or read supplemental content. This strategy allows readers to spend more time reading the email, clicking through only when they're already engaged with a subject.
  • The Newsletters Are Stored on Site: Axios features its "Newsletter" section in the top navigation of their site. It's there that full browser versions of every email are archived and available to read at any time. This means page views and traditional web traffic data can be captured on newsletter content.

Replicate This Content Flow on RebelMouse

RebelMouse's CMS makes creating a newsletter content workflow like Axios easy to create and maintain. Our Entry Editor has functionality that can turn any post into a newsletter. So whether it's crafting daily, weekly, or even monthly emails, each newsletter can be created to replicate the experience of an article page.

By converting a RebelMouse post into a newsletter, you'll automatically get a browser version and a post permalink for the article. This means you can capture page view data and keep an easy-to-read archive of every newsletter in a dedicated section, very similar to Axios' method.

Modernize Your Email Strategy With RebelMouse

RebelMouse's Newsletter dashboard makes it easy for you to set up and manage your newsletters to keep audiences engaged with your content. We offer out-of-the-box Mailchimp, Sailthru, and WhatCounts integrations so you can customize the frequency of how often you contact your subscribers, and we make it easy to maintain your third-party email groups, lists, and template designs.

If you want to update your email marketing campaigns to grow a more loyal readership, request a proposal today and let's start working together. If you already publish on RebelMouse, email support@rebelmouse.com if you need help setting up your newsletters.

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Google’s September 2019 Core Update: What You Should Know

See Your Search Score Surge With Our SEO Checklist

Google announced a core algorithm update on September 24. It's important to understand what core updates mean because the search engine will rarely provide details on what specific changes were made to its search algorithm. Usually, the takeaways are related to white hat SEO methods, which takes a human-like approach to search results by prioritizing relevancy and user experience above everything else. With each update, Google echos the advice we give to the creators who produce successful content on our CMS platform every day.

Click here to read Google's statement on their process for releasing core updates. For the September 2019 core update, it could be days or weeks before you notice a difference in your search traffic. In the meantime, here's how you can be prepared and benefit from this update.

Emphasis on E-A-T

Similar to a white hat SEO strategy, E-A-T stands for expertise, authority, and trust. This has nothing to do with algorithms, but rather a human evaluation of whether or not your content should be trusted. Routinely ask yourself, is your content relevant, informative, and beneficial to readers searching for your designated keywords? Is it better than the links that are currently winning the phrases you want? Read more about this methodology here.

Your E-A-T Checklist

Trying to pinpoint if your content has an emphasis on E-A-T can be abstract. However, there are some simple things you can do to make sure your content is optimized correctly:

Improve "About" Content: First, improve author profiles and bios. Sites that feature trusted people with detailed, impressive bios on the topics your content is about will improve trust. Also, make sure those profiles are easy to navigate to on site.

Next, review all of your "About Us" pages. Edit them as if the audience is a human reviewer at Google tasked with giving you a trust and expertise score. Are you making the right case for your content?

Review Your Ads: Review your current ad delivery. If your site features too many intrusive or irritating ads, then you'll lose trust in the eyes of Google. Remember, the search engine is hyper-focused on user experience. Ads can be the number one way to tank a site's user experience.

Link to High-Performing Content: Focus on your content that has already performed well, and this doesn't always mean internal links. Linking to trustworthy articles that are already winning your desired key phrase can demonstrate to Google that you deserve a seat at the page one table. On RebelMouse, you can add these links right from our Entry Editor.

Send Regular, Thoughtful Emails: Next on the E-A-T checklist is to tighten up your email strategy. Newsletter alerts on important content can help build influencer links that are valuable and spread across the digital ecosystem quickly. Plus, it offers people the opportunity to sign up for breaking and important news in the future. This kind of engagement will help build your case for relevancy to Google.

Write With Relevancy: It's important to post on subjects that your authors are truly qualified to write about. For example, don't publish an article with medical advice that isn't written by a medical professional. Focus on topics that are on message with your brand's special expertise. Also, avoid obvious rewrites or risk penalty from Google.

Use Particles, Media, and Images: Google looks for standout articles that took a lot of time, care, and love to produce. Creating articles that are full of dynamic media, including user-generated content, slideshows, multi-column layouts, and more, will tip off Google that it's crawling a carefully written post. It's true that quality content matters the most, but the presentation is also important, too. Multidimensional media is a vital way to improve any article's visual score. Be sure to use RebelMouse's Particle Assembler and Add Media Bar for inspiration.

Review Third-Party Calls: Using a lot of third-party calls across your site will lower your PageSpeed Insights score and significantly reduce your trust with Google. Try to use only what you need. Review your Google Tag Manager account to make sure that your code is clean. If possible, expire JavaScript vendors that aren't performing, and instead just add the code to your website. Third-party vendors will slow down your site significantly, which is a fatal blow to your search ranking. Click here to learn more about how Google measures page speed. Fixing these issues is the quickest way to improve your SEO efforts.

Improve Your Search Strategy With RebelMouse

RebelMouse has proprietary SEO technology that quickly propels our clients to Google's page one with every publish. Thanks to the scale of our platform, we have access to large sets of data which help us monitor and identify algorithm updates before they happen. Usually, the sites we power are well prepared for Google's core updates and see a surge in search traffic.

Request a proposal today and let's start working together. If you're already on a site powered by RebelMouse, email support@rebelmouse.com or contact your account manager today to learn more about how to thrive during this core update.

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NEW! AMP Only for Mobile: Global and per Post Control

It's become very evident how much having Google AMP enabled weighs in on a site's PageSpeed Insights score.

Because of this, we've made it even easier for users to enable and disable AMP-only mobile post pages. This means that your site's post pages will always render the AMP version when accessed through a mobile device.

You can see a live example of this on our founder and CEO's LGBTQI+ site.

Check out the images below to see how you can control both the global output and override it per post as needed. Here is where you control the global output in our Layout & Design tool:

And here's how to toggle it on or off in Entry Editor:

If you have any questions about this feature, email support@rebelmouse.com.

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Video Sitemaps on RebelMouse

Optimize your video content for search

RebelMouse supports and encourages video sitemaps for every web property we power. We support video sitemaps for JW Player and YouTube out of the box.

A sitemap is a file where you list out the webpages of your site that tells Google and other search engines about the organization of your content. A video sitemap is simply an extension of this function.

According to Google, a video sitemap is a great way to help the search engine understand more about your video content that might not always be discovered through its crawling mechanisms. This is particularly useful for recently published video content because it will allow Google to crawl it quickly.

Here's an example of a video sitemap on RebelMouse-powered BigThink.com.

Click on the following for more information on how to set up a video sitemap so Google can swiftly find your video embeds: JW Player, YouTube. And click here to review Google's own documentation on how to implement a video sitemap. Be sure to follow Google's best practices for video to ensure your content is optimized for search.

If you have any questions about video sitemaps, email support@rebelmouse.com, or talk to your account manager.

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NEW: Page Views per Particle Enabled for Google AMP

Increase mobile page views for every particle using Google AMP

RebelMouse has deployed an exciting update: We've enabled particle tracking in Google Analytics for articles using Google's Accelerated Mobile Pages (AMP) format, which means every particle now triggers a page view event upon scroll. Before, just one page view event would be logged when the mobile page initially loaded.

Not Familiar With What This Means? Read On

The days of static, flat media are over. Sites with low performance scores, obtrusive ad experiences, and poor content structure simply won't make it. Knowing these truths, the way we think of an article can no longer be static either.

An article today now takes several forms: short-form, long-form, listicle, slideshow, etc. Because of this, we've created a simple framework called Particle Assembler that accounts for all possibilities when building out content.

We playfully call each piece of your content a "particle," which is quite literally a "part" of an "article." These particles have become the core way to author content on RebelMouse, and are standalone elements that use their own imagery, title, and copy. For example, let's say you create a post that's titled, "3 Reasons Why Yoga is Great for Mental Health." Each reason in this article will have a lead image, multi-media, and a description. Each of these reasons, now turned into particles, contain enough information to stand by themselves as individual posts.

Building particles in RebelMouse's Entry Editor.

And they do stand alone successfully when you're on RebelMouse — each particle can be shared separately on social and each will register as a unique page view thanks to our latest update. This is a critical part of our modern pageview methodology that ensures our publishers deliver an elegant user experience to readers while still capitalizing on a meaningful monetization strategy. For instance, not only is every particle now a page view on Google AMP, but it's also a new revenue opportunity. This is thanks to the various placement opportunities for ads we offer within our Particle Assembler. For example, you can set it up so an ad is shown every few particles in a slide show, maximizing for revenue and user engagement.

ICYMI, Google AMP is the search engine's lightning-fast mobile experience. With this update, sites powered by RebelMouse will not only deliver the best AMP experience to their users, but they'll also earn the page views their content deserves, too.

See the Massive Difference

In just a short period after implementing this change, one client experienced a massive spike in AMP pages per user, where it jumped from 1.6 to 8.2:

Here's what their AMP pages per user looked like just prior to the update:

If you're interested in experiencing this type of growth and getting more page views for your mobile content, request a proposal today and let's start working together. If you're already on RebelMouse, email support@rebelmouse.com or talk to your account manager to learn more about particle views for Google AMP.

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