RebelMouse vs. WordPress VIP
After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.
Easy Migrations — the Re-Platform Remastered
We create growth with every re-platform. And it doesn't take months, it takes hours or days. We can suck up a WordPress site, optimize its page speed, the user experience, the balance of ads, and how you monetize. We do it in our sleep now.
We are simply the best in the world at this and have taken it to another level.
You'll grow in SEO, you'll grow in social, you'll grow in return users, you'll grow in the amount your users share, and that will, in turn, grow your total audience.
We can set up test environments you send traffic to and show the dramatic comparison. We create growth.
A Better Experience for Readers — Social UX for Media
Everybody is building media sites wrong. We make it look simple. All the hard technology is at work behind the scenes. For readers, your content shines, is shareable, and your website becomes a rabbit hole that pulls users into more content that creates more sharing.
Better Social Distribution Tools — Cross-Platform Reach
It isn't just about publishing. There's a new content life cycle on the internet that leads to fast organic growth at dramatically lower cost. The key is understanding how to use social to your advantage instead of being lost in the noise. RebelMouse is a contagious media company, and the software turns organic growth into an efficient, repeatable, and scalable process.
Better Authoring Tools
Your writers, editors, creators, and community deserve tools that make them fast and efficient. It's also important that they follow a process that leads to best practices, so that the CMS itself is training your team with every post as they onboard.
Grabbing social content, building listicles and slideshows — RebelMouse makes everything simple, clean, and easy for writers.
Analytics and Management Tools
But it's also important for you to manage your writers, see their performance, enable them to learn from each other, and help them become data driven. RebelMouse analytics provide you with a clear view of who is performing, what posts are working, and where that content is gaining traction.
We also have deep Google Analytics integration, so you can easily add in components, promos, third-party units, and ad units. But most importantly, as they're being added, they are set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pages/session, session duration, number of shares, percent of shares per visit, and unique custom goals for your business.
You might have the feeling we could go on a bit longer. We could! This is a passion for us. Come talk to us and let's get growing together.
Our philosophy on site redesign is to follow a pattern we've trademarked called Social UX for Media. We wove a lot of social connections into our product. We've done that by studying what users like and what isn't working. We use that framework to make it easy for anyone to launch a site that is as intuitive to users as scrolling through Instagram. Media sites got too complicated over time, and added too much garbage that we had to clean up before reaching a crisp + effective tone. What is your navigation structure? How does that communicate to users what it means to share your content? The answer is a mix of design/UX and branding to find a real fit with users so you can reach the next level of growth in your business.
We've developed proprietary tech that identifies influencers across social platforms, and even allows you to form relationships with those pages right from our Entry Editor. We've also got a team of social + audience growth experts who are obsessed with traffic. They can work closely with you on everything from growing Instagram followers to securing repeat viral reach for your content via paid and organic traffic.
We review all your ad units and CTAs. How are you set up on Instant Articles, AMP, and newsletters? What ad networks are you using? What is your premium sales pitch, product, and deck? We go through everything to discover all the different ways we can optimize your revenue potential, and we help with implementation along the way.
We built RebelMouse to be as flexible and fluid as we are. That means if we believe in the idea you have or the new feature you want to build, we can not only build it, but make the idea better through implementation. The devil is always in the details, but the magic is too. It's about how you find something with a closed viral loop that you can release to your audience. It's tricky and requires our fluid approach to really see success.
The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.
Social has completely changed that paradigm.
Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.
The particle cannot be treated as a flat embed anymore because it has to be formatted and rewritten to work for Instant Articles, Apple News, and AMP. It has to be meta tagged to optimize sharing across social platforms. It has to be able to stand alone on native, but still be able to weave its way into the context of an article. The kinetic energy of a particle can be harnessed to accelerate the momentum of an article. Particles need to be strung together and assembled to create context and voice, and through that, loyalty.
One of the pillars of RebelMouse is our content creation and distribution tools. We are proud to have the web's most powerful and efficient publishing platform. Today we're announcing a significant and very exciting upgrade, the RebelMouse Particle Assembler.
At RebelMouse, we believe your content won't be successful if you just talk about yourself. Content has to be multidimensional and dynamic to gain a captive and loyal audience. Our distribution tools bleed together social + content into a seamless process once and for all.
In the age of the Instagram influencer, the power of user-generated content (UGC) is strong. We've created a content feeds structure within our CMS that instantly populates your site with a variety of editorially-aligned content. The Content Feeds dashboard allows you to manage and curate UGC, and connect RSS Feeds to your site to give visitors more of what they love without straining your editorial resources.
RebelMouse is a community of content creators who know what it takes to create contagious media. That's why we are always improving on the creation process. We're constantly perfecting a workflow that sets up each piece of content for revenue-focused, social success.
Our Entry Editor is the ultimate toolset. It's the intersection where content, social, and distribution finally bleed together. We've made some innovative updates to our Entry Editor to make the content creation process even better. Here's the latest:
We are a creative agency with specific services designed to help you create something viral + awesome. Take a look inside our creative team!
Growing up, my dad started a software company — which gave me the chance to learn how to write code from a very young age. I loved it immediately. The act of creating! A lot of people think of coding as a math or science, but I have always seen it as an artistic language. From the moment I touched code, it was an act of expression for me. My first code was a "Choose Your Own Adventure" experience — it was truly an act of writing and a different way of telling a story.
What I realized quickly as I entered my career in my late teens and early 20s, was that people wanted to put me in a box as just "the developer." I always wanted much more than to just write code and be told what tech should do. I had already worked on viral projects (Dog Island is particularly fun) and built a real eCommerce business for Palo Alto Software.