RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.


Social and Centralized

WordPress, Drupal, and the custom CMS solutions of the world are all independent, non-connected instances that each need to be updated individually. There are over 87 million instances of WordPress alone in the world, and each security upgrade, feature update, and every other single thing has to be updated for each site individually.

By contrast, RebelMouse is a social, centralized platform built to keep up with the speed of the tech giants. Our updates are pushed out to all of our sites at once (and sometimes even multiple times a day) with content creation tools integrated directly into social APIs. We can get clients off of clunky CMSs and into the future in a matter of days. Many of our clients have seen page views and unique visitors grow anywhere from 50–300% literally within the first days of launch.

We iterate with the times and tell you what's changing in the world, how we've reacted to it, and how it's built into the updates you get from the platform. Our creative agency team trains your teams or takes on special projects.

Easy Migrations — the Re-Platform Remastered

We create growth with every re-platform. And it doesn't take months, it takes hours or days. We can suck up a WordPress site, optimize its page speed, the user experience, the balance of ads, and how you monetize. We do it in our sleep now.

We are simply the best in the world at this and have taken it to another level.

You'll grow in SEO, you'll grow in social, you'll grow in return users, you'll grow in the amount your users share, and that will, in turn, grow your total audience.

We can set up test environments you send traffic to and show the dramatic comparison. We create growth.

A Better Experience for Readers — Social UX for Media

Everybody is building media sites wrong. We make it look simple. All the hard technology is at work behind the scenes. For readers, your content shines, is shareable, and your website becomes a rabbit hole that pulls users into more content that creates more sharing.

Better Social Distribution Tools — Cross-Platform Reach

It isn't just about publishing. There's a new content life cycle on the internet that leads to fast organic growth at dramatically lower cost. The key is understanding how to use social to your advantage instead of being lost in the noise. RebelMouse is a contagious media company, and the software turns organic growth into an efficient, repeatable, and scalable process.

Better Authoring Tools

Your writers, editors, creators, and community deserve tools that make them fast and efficient. It's also important that they follow a process that leads to best practices, so that the CMS itself is training your team with every post as they onboard.

Grabbing social content, building listicles and slideshows — RebelMouse makes everything simple, clean, and easy for writers.

Analytics and Management Tools

But it's also important for you to manage your writers, see their performance, enable them to learn from each other, and help them become data driven. RebelMouse analytics provide you with a clear view of who is performing, what posts are working, and where that content is gaining traction.

We also have deep Google Analytics integration, so you can easily add in components, promos, third-party units, and ad units. But most importantly, as they're being added, they are set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pages/session, session duration, number of shares, percent of shares per visit, and unique custom goals for your business.

You might have the feeling we could go on a bit longer. We could! This is a passion for us. Come talk to us and let's get growing together.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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How to Add Ads.txt to Your Site

What Is Ads.txt?

Ads.txt stands for "Authorized Digital Sellers," and is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of the ads.txt project is straightforward: increase transparency in the programmatic advertising ecosystem. You can find more information on ads.txt here.

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How to Add a MailChimp Signup and Pop-up Form to RebelMouse

When used in a smart way, pop-up forms can be a powerful tool for growing audiences, generating leads, and creating loyalty.

If you have a MailChimp account, you can easily set up a pop-up form on your RebelMouse site by following these simple steps:

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