RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.


Social and Centralized

WordPress, Drupal, and the custom CMS solutions of the world are all independent, non-connected instances that each need to be updated individually. There are over 87 million instances of WordPress alone in the world, and each security upgrade, feature update, and every other single thing has to be updated for each site individually.

By contrast, RebelMouse is a social, centralized platform built to keep up with the speed of the tech giants. Our updates are pushed out to all of our sites at once (and sometimes even multiple times a day) with content creation tools integrated directly into social APIs. We can get clients off of clunky CMSs and into the future in a matter of days. Many of our clients have seen page views and unique visitors grow anywhere from 50–300% literally within the first days of launch.

We iterate with the times and tell you what's changing in the world, how we've reacted to it, and how it's built into the updates you get from the platform. Our creative agency team trains your teams or takes on special projects.

Easy Migrations — the Re-Platform Remastered

We create growth with every re-platform. And it doesn't take months, it takes hours or days. We can suck up a WordPress site, optimize its page speed, the user experience, the balance of ads, and how you monetize. We do it in our sleep now.

We are simply the best in the world at this and have taken it to another level.

You'll grow in SEO, you'll grow in social, you'll grow in return users, you'll grow in the amount your users share, and that will, in turn, grow your total audience.

We can set up test environments you send traffic to and show the dramatic comparison. We create growth.

A Better Experience for Readers — Social UX for Media

Everybody is building media sites wrong. We make it look simple. All the hard technology is at work behind the scenes. For readers, your content shines, is shareable, and your website becomes a rabbit hole that pulls users into more content that creates more sharing.

Better Social Distribution Tools — Cross-Platform Reach

It isn't just about publishing. There's a new content life cycle on the internet that leads to fast organic growth at dramatically lower cost. The key is understanding how to use social to your advantage instead of being lost in the noise. RebelMouse is a contagious media company, and the software turns organic growth into an efficient, repeatable, and scalable process.

Better Authoring Tools

Your writers, editors, creators, and community deserve tools that make them fast and efficient. It's also important that they follow a process that leads to best practices, so that the CMS itself is training your team with every post as they onboard.

Grabbing social content, building listicles and slideshows — RebelMouse makes everything simple, clean, and easy for writers.

Analytics and Management Tools

But it's also important for you to manage your writers, see their performance, enable them to learn from each other, and help them become data driven. RebelMouse analytics provide you with a clear view of who is performing, what posts are working, and where that content is gaining traction.

We also have deep Google Analytics integration, so you can easily add in components, promos, third-party units, and ad units. But most importantly, as they're being added, they are set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pages/session, session duration, number of shares, percent of shares per visit, and unique custom goals for your business.

You might have the feeling we could go on a bit longer. We could! This is a passion for us. Come talk to us and let's get growing together.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.

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NEW! Google Analytics Tracking for Facebook Instant Articles

We're a bunch of traffic junkies here at RebelMouse. We geek out over data, and we want our clients to geek out too over the insights we provide them. That's why we obsess over our clients' metrics on a daily basis. It's our belief that a clear understanding of data will drive strategy adjustments that lead to real audience growth. But this means that your traffic overview has to be as clear and easy to read as possible. Enter one of our latest updates.

A lot of our clients prefer to use a separate Google Analytics profile to track their Facebook Instant Articles traffic, and now this is incredibly easy to set up in our platform. We have a sophisticated Google Analytics integration that can accurately track every one of your UTM mediums, including Google AMP, Facebook Instant Articles, and traditional website traffic. It's a feature that, if we're honest, Google Analytics does very poorly on its own.

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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."

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Meet the Investors Behind RebelMouse

RebelMouse founder and CEO, Paul Berry, was the former CTO of HuffPost where he led product development. Paul has managed small, agile teams for 20 years, but has also led teams of 450+ people. He understands how engineers, product, design, UX, and editorial teams can come together with chemistry that produces results.

RebelMouse is fortunate to be backed by an impressive list of investors, including Ken Lerer, Eric Hippeau, Jonah Peretti, Jordan Levy, Fred Harmon, and more. See the full list below.

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Video Ads = Toxic

Facebook has implemented a ton of changes recently that have been affecting publishers' reach. And while it seems nearly impossible to figure out a winning strategy while juggling all of the platform's algorithm updates, one thing is abundantly clear:

Video ads are hurting your reach.

We're now finding that if you have a video ad on your site period, the Facebook gods are not going to favor you — and you'll most likely see a drop in reach.

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The Reasons Why Indie Publishers Flourish on RebelMouse

We care about you. We care about you having a sustainable business.

And that means we care about everything — from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what's happening in the media world, how to leverage Facebook's algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.

One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.

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How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:

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