Summer 2017: 5 Social Trends of the Season
Platforms, users + publishers have a need for speed.
The world of digital has gotten so much more complex. As social bleeds into sites and vice versa, the ecosystem between digital and real life has become even more intertwined. It's even impacting elections.
If there had to be one word to summarize this summer on social it would be speed. Platforms are getting better about delivering content in non-intrusive formats that load before you can blink. Websites are also following the trend of usability and personal experience more than ever. Gossip sites that once delivered articles oversaturated with ads now publish on Instant Articles.