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The Editor in Chief’s Guide to RebelMouse

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use. That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We're fast, stable, and intuitive, and we work on mobile, too.


We believe in empowering you and your teams with the data that helps you understand how your content is performing across all platforms. We give you the tools you need to win the search phrases that matter most. We want to help spread the ideas that are worth spreading.

Beautiful Creation and Curation Tools

RebelMouse's Entry Editor makes it simple to create gorgeous, dynamic articles that stand out without sacrificing user experience. We also make curation of social content simple. Your articles will publish easily across Facebook Instant Articles, Google AMP, Apple News, and, of course, on site. We offer advanced features that are easy to enable and encourage your more curious team members to get creative. Multidimensional page designs are easy to build with just a few clicks.

As Editor in Chief, you will never see a more gorgeous, efficient creation space for video, images, articles, products, and endless media integrations.

Learn More: Beautiful Curation Tools

Sophisticated Workflow and Permissions Support

RebelMouse makes it very easy to control who can publish and review articles, and every permission level can be modified to fit your workflow. We support internal annotations and comments. Our platform also supports notifications and Slack hooks so team members can be pinged when it's their turn to make edits or give approvals.

Learn More: The New Content Workflow

Fast Page Speed and a Beautiful Experience for Your Readers

RebelMouse gives your content an advantage right from the start. We believe your editorial team's vision of how content should be presented is vital. This is why we work hard to deliver the gorgeous product of your dreams to your readers and community. The page speeds we provide our clients return positive, revenue-producing results that foster growth.

Learn More: The Chief Product Officer's Guide to RebelMouse

Empowering SEO Tools That Teach Your Team

RebelMouse creates significant, continuous organic growth because the search optimization tools we built were designed to inform editors and writers on how to win search phrases based on the current state of the algorithms. Our platform gives data back to creators on which phrases were won, and which phrases should be targeted next. Every post should find the audience who would love to read it. This is our mission. We never want to change your content in order to get it to perform. Our goal is for your genuine content to reach the people it deserves.

Learn More: Inside RebelMouse's Proprietary SEO Technology

Proprietary Social Tools That Teach Your Team

RebelMouse has a deep understanding of how organic social traffic is built. The short story: big, on-topic social accounts sharing your content is vital. We have built-in tools to understand the organic relationship opportunities created with every post. When we built The Dodo, we realized how there are hundreds of on-topic social pages with big audiences ready to share content they love. Finding them and creating relationships in an efficient way is easy on RebelMouse. We also enable data-oriented traffic exchanges and outreach for brand sponsorships.

Learn More: A Modern Social Strategy

Set up Your Content for Success

Propel your content to win with the right platform. We believe now is the time to empower writers with the technology required to create sustainable growth and, more importantly, consistent revenue.

We're a unique company that has no salespeople. You'll get to meet the developers and strategists who will work directly with you and your teams. If you're an Editor in Chief, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

Read More:

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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