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3 Reasons Why It’s Better to Publish on a Centralized CMS

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. At the end of 2017, the two tech giants accounted for 90% of ad revenue on the internet. This year, the pendulum has begun to swing the other way thanks to Facebook's information scandal, which prompted both platforms to clean up their ad space and data management practices. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.


Even high-ranking media executives — including BuzzFeed CEO Jonah Peretti and Bloomberg Media Group CEO Justin Smith — have been vocal to both the press and other publishers about the dangers of forming a digital strategy that's dependent on any of the major platforms. And they're right. The revenue exchange between the duopoly and publishers needs to become an even playing field. But until that day comes, now's a perfect time for publishers to focus on growing organic loyalty and meaningful audiences to make up the difference. This is the true pathway toward building a foundation of followers who are familiar with your brand, not just your content when it appears in third-party feeds.

Capitalizing on the shift back to on-site experiences means your choice of CMS is important, too. WordPress, Drupal, and other custom publishing platforms are all independent, unconnected instances that each need to be updated on a per-site basis. At RebelMouse, our platform is unique in that our technology is built upon a centralized platform designed to keep up with the speed of the dueling duopoly. In the current publishing climate, the choice between a centralized and non-centralized CMS could make or break your site's success. Here's why:

1. It’s Safer

There are over 87 million instances of WordPress in the world, and every security update and feature upgrade — no matter how big or small — has to be manually performed for each individual site to avoid outright breaking custom code, plugins, and more.

This leaves CMS options like WordPress constantly vulnerable to security threats. Every time a security breach is announced, the proper updates have to be made one by one. This is because the only way WordPress core developers can patch significant flaws within their software is to deploy fixes to users in the form of product updates. And WordPress has deployed a lot of these since its inception in 2003. 238 releases over the past 15 years, in fact — and many of them have been to fix security issues.

The frequent updates have led many WordPress developers to disable the automatic update features on their sites altogether, in order to avoid adversely affecting their site's design and function every time one hits. As a result, about 5% of WordPress sites are not updated with the latest, most secure version. The time it takes for your site to be updated could be catastrophic.

This isn't an issue with RebelMouse. All of our updates are quickly deployed at once to every site we power. We often deploy multiple updates on a daily basis. Our proprietary technology is protected internally, making it nearly impossible for any hackers to crack. And on the rare occasion when a security loophole or technical bug does surface, we patch it up within minutes — most of the time without our clients even noticing.

​2. It's Cost-Effective

Securing your WordPress site is costly. Simply purchasing a WordPress instance isn't enough to protect your data. Users have to buy WordPress security plugins and installs from third-party companies to not only protect their site, but to also stay updated on new, emerging vulnerabilities.

Think about it: You have to pay a third party just to make sure your site is secure, updated, and performing at its best. This is where the decentralized model begins to fall apart, especially for larger-scale web properties. Depending on how large your site is, it can quickly become a costly endeavor. Pagely's most expensive offering is listed at $20,000 — a month.

Thanks to RebelMouse's streamlined nature, all those must-have features aren't upgrades — they simply come with our enterprise-level publishing platform out of the box. We remove the burden of worrying about tech and security from your shoulders so you can instead focus on creating high-quality content that fuels viral growth with every publish.

​3. It's Flexible

The WordPress ecosystem is so vast that there's no clear formula to determine who to trust. You're always at risk of contracting with a WordPress developer who could still be learning the ropes or simply not know which plugins are trustworthy enough for your site.

RebelMouse is a developer-friendly platform that uses the languages of the open web. Any developer with front end skills can easily learn our platform, become more productive, and create higher-quality work on our CMS, rather than trying to navigate the wild west of WordPress' plugins.

Since we operate off of a centralized model through and through, RebelMouse is made up of an agile team located all over the world that's ready to not only keep your site safe, but respond in real time to any requests you may have. We understand that content creation is fluid, and that by working with a smaller, centralized platform and team, you'll have more control over your content and how it's displayed.

​Make the Switch

We migrate sites off of WordPress all the time. Our replatforming process is easy, and includes optimizing your site for page speed, user experience, ad quality, and monetization opportunities.

We're also a creative agency that can help you optimize your social, search, and site if replatforming isn't in the cards right now. Let's start working together so you can realize your brand's maximum potential.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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How to Add Scalable Vector Graphics to RebelMouse

Quickly add an SVG to any page

A Scalable Vector Graphic, or SVG, is a type of graphic format that gives you more flexibility than standard formats like JPEG or PNG.

To add an SVG to your RebelMouse site, first go to your Layout & Design tool. Next, open the SVG in a code editor and copy the entire <svg> element. Then, add a Custom HTML element to your layout and paste in the SVG code:

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