3 Reasons Why It’s Better to Publish on a Centralized CMS
The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. At the end of 2017, the two tech giants accounted for 90% of ad revenue on the internet. This year, the pendulum has begun to swing the other way thanks to Facebook's information scandal, which prompted both platforms to clean up their ad space and data management practices. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.