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Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.


We all know content is king. And we've learned the hard lesson that the written word is still important, making it imperative to keep content teams as strong as possible. But in an era of tightening budgets and endless pivots chasing endless trends, how can media companies both save money and give their content team the peace of mind to continue their work of delivering what readers want? Indeed, the solution is quite obvious if you think about it.

A Common Solution for a Common Problem

The answer was astutely given in a recent article by Jesse Knight, Vice's former CTO: Publishing companies need to move to a common publishing platform instead of relying on expensive, in-house solutions with massive legacy costs. He writes:

"It's as if every record label had their own dev team building their own version of iTunes or Spotify."

Why build and maintain your own CMS when there is a better solution? Indeed, it seems antiquated in retrospect. But if you're one of these companies that has already made such a commitment, it might seem impossible to take a right turn and strike out on a new path.

But there's always another way. And here at RebelMouse, we can help you make the transition to the best platform in the world.

Enter RebelMouse

What is RebelMouse? In short, RebelMouse is the solution Knight hinted at. As a centralized, massively scalable, proprietary CMS with the best social distribution tools in the industry, we have a proven track record of success. And as a centralized CMS, we are able to push updates instantaneously to all our clients. This is a tremendous advantage compared to traditional, decentralized CMS options like WordPress. It also makes us more secure.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date — such as Axios and The Dodo — and have propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We are also the fastest enterprise-grade platform in the industry, with faster Google Lighthouse performance scores than our competitors. Site speed is critical to success in SEO. And when you combine this with our proprietary social distribution tools, organic traffic growth is all but guaranteed, especially when our average pages per visit across all of the sites we power is over five, meaning readers are spending significant amounts of time on RebelMouse sites. We also have proprietary SEO tools to help you grow your traffic from Google by optimizing your site structure and making it easy to give your posts the context Google needs for high rankings, as well as community and front end tools to drive loyalty and return visitors.

Take Success Into Your Own Hands

If all this sounds too good to be true, check out some of our success stories, including Mother.ly and Dance Magazine. One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

In short, RebelMouse is the answer media companies have been looking for. We are far from a cookie-cutter CMS that would limit your creative expression. Our Layout & Design tool offers near-infinite flexibility in design and our committed team of global developers can work with your tech team to develop solutions to almost any unique need.

We are constantly iterating to keep up with the latest updates from Facebook and Google, which is part of what makes our product the best in class. Our global team of experts is here for rapid response and we take security incredibly seriously. Since we do operate as a centralized CMS, all of our updates are deployed to every site in our network at once. Many times, our clients don't even know they're happening. Our coverage spans across time zones so your data is never vulnerable. And not only do we ensure every site we host is operating safely, but we make sure each is optimized for peak performance as well.

So, the only question left is: What are you waiting for?

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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Custom HTML Class Names for Rows and Columns

Assign attributes to your site's rows and columns

You can now add custom HTML class names to rows and columns in RebelMouse's Layout & Design tool. HTML classes can be used for many things, particularly to style elements within a wrapper that has a certain set of CSS properties, or to trigger JavaScript.

This feature eliminates the need to use a separate Element Wrapper to add a class to a set of elements, because the row or column itself can call that specific ID you would typically assign to the Element Wrapper. This creates cleaner, more efficient code in our Layout & Design tool.

You can find the HTML Class within the Properties card of your row or column:

You can also highlight more than one row or column at a time to assign it to the same HTML Class.

This is how it looks in Document Object Model (DOM):

For a refresher on all of the elements available in our Layout & Design tool, click here. If you have any questions about this feature, email support@rebelmouse.com or talk with your account manager today.

How to Create Author Badges

Customize every author profile for a personalized approach

The digital publishing ecosystem is a universe of creators. At RebelMouse, we've created a collaborative publishing experience that allows creators, editors, and influencers to work together in a community-style, customizable workflow.

We recently updated our community features with Author Badges, a feature that gives authors on your site a unique image to compliment their avatar. For example, if an author tends to write about "Trending" topics, you could assign a "Trending" badge to them.

To add an Author Badge from our Badges Dashboard, first navigate to /core/r_dashboard/badges on your site. From there, click the blue ⨁ icon in the bottom right-hand corner to create a new Author Badge.

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What You Need to Know About Facebook News

The social platform's dedicated news tab is now being offered to select publishers

It's estimated that 43% of American adults get their news on Facebook. With an upcoming U.S. presidential election in 2020, the massive social platform has an opportunity to mend fences with its reputation after 2016's fake news fallout and corresponding Cambridge Analytica scandal. In October 2019, Facebook announced the launch of Facebook News, a dedicated tab for news on the platform that aims to give users more control over the news they read.

Facebook News launched to only about 200,000 U.S. users, with articles from local publications in major cities, including New York, Los Angeles, Chicago, Washington D.C., and Houston. Roughly 200 publishers are working with Facebook on the initial rollout. The feature is still being tested and is currently only available on mobile.

According to an announcement from Facebook on the feature, users can expect to find a wide range of content on Facebook News, including:

  • Today's Stories chosen by a team of journalists to catch you up on the news throughout the day.
  • Personalization based on the news you read, share, and follow, so you can find new interests and topics, and so Facebook News is fresh and interesting every time you open it.
  • Topic sections to dive deeper into business, entertainment, health, science & tech, and sports.
  • Your Subscriptions, a section for people who have linked their paid news subscriptions to their Facebook account.
  • Controls to hide articles, topics, and publishers you don't want to see.

Some of the articles served to users on Facebook will be curated by humans, but the feed will mostly be organized through an algorithm that should become more personalized based on each reader's behavior.

Currently there are several hoops to jump through to become a Facebook News publisher. Pages must serve a large audience, follow Facebook's integrity standards, and be registered in the platform's News Page Index to be considered.

Click here to begin the registration process for your Page to become part of Facebook News.

At RebelMouse, we're dedicated to sustainable growth across the entire digital publishing ecosystem. We power sites with a rich user experience, but also enable our publishers to create content that easily travels across platforms, including Facebook. We're closely monitoring this newest feature from Facebook, particularly the screening process for publishers to be accepted into the program. If you have any questions about Facebook News and its current rollout, please email support@rebelmouse.com or talk to your account manager today.

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How to Add + Style Horizontal Rules

Organize your text with horizontal rules

Horizontal rules help editorial teams build content that is both visually appealing and structurally solid as they break up articles into clear and understandable sections that audiences can easily identify.

Horizontal rules are easy to add and style using our Entry Editor and our Layout & Design tool. From Entry Editor, simply click the Horizontal Rule icon in the toolbar and a horizontal demarcation will be placed within your text.

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Inside Our Fastly Recovery Plan

How we offer reliable site security

The purpose of our disaster recovery plan is to prevent downtimes with Amazon Web Service (AWS) that directly affect site reliability. We pride ourselves on our ability to reliably keep traffic flowing to our client's sites, even in the event of a disruption.

We partner with Fastly — our CDN provider — for our failover plan, which is based on rerouting traffic directly to our servers in case of an outage.

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