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Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.


We all know content is king. And we've learned the hard lesson that the written word is still important, making it imperative to keep content teams as strong as possible. But in an era of tightening budgets and endless pivots chasing endless trends, how can media companies both save money and give their content team the peace of mind to continue their work of delivering what readers want? Indeed, the solution is quite obvious if you think about it.

A Common Solution for a Common Problem

The answer was astutely given in a recent article by Jesse Knight, Vice's former CTO: Publishing companies need to move to a common publishing platform instead of relying on expensive, in-house solutions with massive legacy costs. He writes:

"It's as if every record label had their own dev team building their own version of iTunes or Spotify."

Why build and maintain your own CMS when there is a better solution? Indeed, it seems antiquated in retrospect. But if you're one of these companies that has already made such a commitment, it might seem impossible to take a right turn and strike out on a new path.

But there's always another way. And here at RebelMouse, we can help you make the transition to the best platform in the world.

Enter RebelMouse

What is RebelMouse? In short, RebelMouse is the solution Knight hinted at. As a centralized, massively scalable, proprietary CMS with the best social distribution tools in the industry, we have a proven track record of success. And as a centralized CMS, we are able to push updates instantaneously to all our clients. This is a tremendous advantage compared to traditional, decentralized CMS options like WordPress. It also makes us more secure.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date — such as Axios and The Dodo — and have propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We are also the fastest enterprise-grade platform in the industry, with faster Google Lighthouse performance scores than our competitors. Site speed is critical to success in SEO. And when you combine this with our proprietary social distribution tools, organic traffic growth is all but guaranteed, especially when our average pages per visit across all of the sites we power is over five, meaning readers are spending significant amounts of time on RebelMouse sites. We also have proprietary SEO tools to help you grow your traffic from Google by optimizing your site structure and making it easy to give your posts the context Google needs for high rankings, as well as community and front end tools to drive loyalty and return visitors.

Take Success Into Your Own Hands

If all this sounds too good to be true, check out some of our success stories, including Mother.ly and Dance Magazine. One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

In short, RebelMouse is the answer media companies have been looking for. We are far from a cookie-cutter CMS that would limit your creative expression. Our Layout & Design tool offers near-infinite flexibility in design and our committed team of global developers can work with your tech team to develop solutions to almost any unique need.

We are constantly iterating to keep up with the latest updates from Facebook and Google, which is part of what makes our product the best in class. Our global team of experts is here for rapid response and we take security incredibly seriously. Since we do operate as a centralized CMS, all of our updates are deployed to every site in our network at once. Many times, our clients don't even know they're happening. Our coverage spans across time zones so your data is never vulnerable. And not only do we ensure every site we host is operating safely, but we make sure each is optimized for peak performance as well.

So, the only question left is: What are you waiting for?

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Why Does RebelMouse Create Growth?

Understand what your content needs to create new reach and deepen loyalty.

After a shaky 2018, publishers are positioned to start the new year with less dependency on the platforms. But the chase to consistently create ROI from content is still somewhat unclear. According to Content Marketing Institute, one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand.

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New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

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NEW: RebelMouse Native Comments with Notifications

Content creation is never static. To build an audience, it's important to ensure that your content is not only dynamic, but sparks a conversation.

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