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Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.


We all know content is king. And we've learned the hard lesson that the written word is still important, making it imperative to keep content teams as strong as possible. But in an era of tightening budgets and endless pivots chasing endless trends, how can media companies both save money and give their content team the peace of mind to continue their work of delivering what readers want? Indeed, the solution is quite obvious if you think about it.

A Common Solution for a Common Problem

The answer was astutely given in a recent article by Jesse Knight, Vice's former CTO: Publishing companies need to move to a common publishing platform instead of relying on expensive, in-house solutions with massive legacy costs. He writes:

"It's as if every record label had their own dev team building their own version of iTunes or Spotify."

Why build and maintain your own CMS when there is a better solution? Indeed, it seems antiquated in retrospect. But if you're one of these companies that has already made such a commitment, it might seem impossible to take a right turn and strike out on a new path.

But there's always another way. And here at RebelMouse, we can help you make the transition to the best platform in the world.

Enter RebelMouse

What is RebelMouse? In short, RebelMouse is the solution Knight hinted at. As a centralized, massively scalable, proprietary CMS with the best social distribution tools in the industry, we have a proven track record of success. And as a centralized CMS, we are able to push updates instantaneously to all our clients. This is a tremendous advantage compared to traditional, decentralized CMS options like WordPress. It also makes us more secure.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date — such as Axios and The Dodo — and have propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We are also the fastest enterprise-grade platform in the industry, with faster Google Lighthouse performance scores than our competitors. Site speed is critical to success in SEO. And when you combine this with our proprietary social distribution tools, organic traffic growth is all but guaranteed, especially when our average pages per visit across all of the sites we power is over five, meaning readers are spending significant amounts of time on RebelMouse sites. We also have proprietary SEO tools to help you grow your traffic from Google by optimizing your site structure and making it easy to give your posts the context Google needs for high rankings, as well as community and front end tools to drive loyalty and return visitors.

Take Success Into Your Own Hands

If all this sounds too good to be true, check out some of our success stories, including Mother.ly and Dance Magazine. One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

In short, RebelMouse is the answer media companies have been looking for. We are far from a cookie-cutter CMS that would limit your creative expression. Our Layout & Design tool offers near-infinite flexibility in design and our committed team of global developers can work with your tech team to develop solutions to almost any unique need.

We are constantly iterating to keep up with the latest updates from Facebook and Google, which is part of what makes our product the best in class. Our global team of experts is here for rapid response and we take security incredibly seriously. Since we do operate as a centralized CMS, all of our updates are deployed to every site in our network at once. Many times, our clients don't even know they're happening. Our coverage spans across time zones so your data is never vulnerable. And not only do we ensure every site we host is operating safely, but we make sure each is optimized for peak performance as well.

So, the only question left is: What are you waiting for?

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email support@rebelmouse.com.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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Higher SEO Audit Scores With RebelMouse

SEMrush Reports Help Keep Our Sites Optimized for Search

Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.

At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.

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Our Obsessive Approach to Caching

Site updates appear in a flash with our cache process

When it comes to growing your site traffic and audience, we all tend to think of the same things: great content, beautiful design, fast load times, interactive experiences, etc. But one thing that often gets overlooked is the role of caching. A web cache is the temporary storage of web documents, like images, article pages, and multimedia assets, to reduce unnecessary repeat loading from a server. Any platform that doesn't focus on caching performance usually has poor uptime stats, which means that you're going to experience downtime issues.

RebelMouse obsesses over these things so that you don't have to, and that's why we're able to handle massive traffic spikes without any degradation in service. Just ask RebelMouse-powered PAPER Magazine, who recently had an article receive 20 million page views in one day (!) with no noticeable change in site performance.

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