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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.


Bring Together All Your Enterprise Content — Social/Blog

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Elegant Management of PR and News

Ingest wires from the feed and publish them automatically to the site. As news is picked up, easily organize into a beautiful "In the News" module. This provides a clean workflow for the PR team to work with the Site/Marketing team efficiently.

Win Organic Search Systematically

Our proprietary creation and distribution tools make it easy to understand how to win organic search phrases through content. Our platform gives you every advantage in SEO:

  • Progressive Web App
  • Google's Schema Data Supported
  • Google's Accelerated Mobile Pages (AMP) Supported
  • 2–3x Industry Average Page Speeds
  • Proprietary SEO Tools Integrated Into Google's APIs

Win Organic on Social Systematically

Our proprietary social amplification tools make it easy for creators and marketers to align the content being created with its natural social distribution channels.

  • Built-in Social CRM That Ties Content Tags to Social Sharing Partners, Influencers, and Outlets
  • Facebook Instant Articles/Canvas Support
  • AMP Support for Twitter and LinkedIn
  • 2–3x Industry Average Page Speeds
  • Proprietary SEO Tools Integrated Into Google's APIs

Match Content With Conversion

Our taxonomy systems make it simple to match the most important conversions to purchase, demo requests, click-throughs, and loyalty items in a systematic way. RebelMouse product feed ingestion and taxonomy tools make matching the right content to the right conversion action powerful.

Customer Journey

Map content to a customer's journey and deliver personalized messages on site and through email that follows the customer journey map for your enterprise. We can begin to build profiles based on content read, through email capture, comments, and submissions. Sync with your Marketo/marketing automation platform (MAP) and/or Salesforce/customer relationship management (CRM) platform, as well as newsletter providers. Then, build rich profiles through users' content consumption and interaction patterns.

Build Influencer Communities

We can begin to build profiles based on content read, through email capture, comments, and submissions. Granular roles and easy management of (massively) multiple communities makes the rollout of influencer and fan content on specific topics an opportunity for brands to roll out.

Customer Contests and Submissions

Brands are in a wonderful position to give rewards to their customers for being creators who tell their brand story. RebelMouse makes executing contests at scale easy to capture content for your library to reuse for content marketing.

Custom Announcement Splash Pages

Brands need a platform that makes announcing big moments in their company's history in a splashy way easy and dynamic. Our platform is built as a creative platform, and canvas pages can be built on the fly for special purposes. Our creative agency is excellent at turning around ideas and key moments into high-performance experiences that work across all devices and social platforms.

Enterprise Support of Regions and Languages

RebelMouse enables enterprise workflows for content to get localized between global offices or partners in an efficient and safe way that keeps design and experience unified while giving creative freedom to support vibrant local and regional-based micro hubs. Our translation workflow includes machine-learning support to make humans more efficient, and our assignment workflow helps make a global launch of a campaign efficient and effective.

A Smart, User-Facing Taxonomy

Brands often use their own internal language to talk to consumers. RebelMouse has built some of the biggest media properties in the world and understands how to untangle internal taxonomies to ensure the user-facing site structure makes sense to your customers.

Multivariate Native Performance Testing

Most multivariate and experiment software on the web use JavaScript to rewrite pages after load. This creates clumsy experiences for users that cloud your data. RebelMouse has a native handling of multivariate testing that flows into custom dimensions data, meaning every layout or product tweak can be tested for performance against key KPIs like conversion, pages per site, time on site, etc.

Custom, Enterprise Google Data Studios

Out of the box, RebelMouse populates a tremendous amount of data layers through custom dimensions and events in analytics programs. We take all this data and customize a 5–10 page Google Data Studio dashboard that provides key insights your team can wake up to and look at every day, that your management teams can review weekly and monthly, and that can be used to report to a board of directors. The custom reporting we provide also includes data from API integrations, so you are able to see the whole picture of your brand's pulse in the digital ecosystem. Our custom Data Studios let you splice to performance across key layouts and pieces of content, and analyze reach and conversion as well.

Here's a look at some of the beautiful sites we power:

More United Airlines Hub Examples

Are you ready for your brand to grow loyal followers through meaningful engagement that validates your core mission? Request a proposal today and let's start working together.

NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email support@rebelmouse.com.

Higher SEO Audit Scores With RebelMouse

SEMrush Reports Help Keep Our Sites Optimized for Search

Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.

At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.

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