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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.


Bring Together All Your Enterprise Content — Social/Blog

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Elegant Management of PR and News

Ingest wires from the feed and publish them automatically to the site. As news is picked up, easily organize into a beautiful "In the News" module. This provides a clean workflow for the PR team to work with the Site/Marketing team efficiently.

Win Organic Search Systematically

Our proprietary creation and distribution tools make it easy to understand how to win organic search phrases through content. Our platform gives you every advantage in SEO:

  • Progressive Web App
  • Google's Schema Data Supported
  • Google's Accelerated Mobile Pages (AMP) Supported
  • 2–3x Industry Average Page Speeds
  • Proprietary SEO Tools Integrated Into Google's APIs

Win Organic on Social Systematically

Our proprietary social amplification tools make it easy for creators and marketers to align the content being created with its natural social distribution channels.

  • Built-in Social CRM That Ties Content Tags to Social Sharing Partners, Influencers, and Outlets
  • Facebook Instant Articles/Canvas Support
  • AMP Support for Twitter and LinkedIn
  • 2–3x Industry Average Page Speeds
  • Proprietary SEO Tools Integrated Into Google's APIs

Match Content With Conversion

Our taxonomy systems make it simple to match the most important conversions to purchase, demo requests, click-throughs, and loyalty items in a systematic way. RebelMouse product feed ingestion and taxonomy tools make matching the right content to the right conversion action powerful.

Customer Journey

Map content to a customer's journey and deliver personalized messages on site and through email that follows the customer journey map for your enterprise. We can begin to build profiles based on content read, through email capture, comments, and submissions. Sync with your Marketo/marketing automation platform (MAP) and/or Salesforce/customer relationship management (CRM) platform, as well as newsletter providers. Then, build rich profiles through users' content consumption and interaction patterns.

Build Influencer Communities

We can begin to build profiles based on content read, through email capture, comments, and submissions. Granular roles and easy management of (massively) multiple communities makes the rollout of influencer and fan content on specific topics an opportunity for brands to roll out.

Customer Contests and Submissions

Brands are in a wonderful position to give rewards to their customers for being creators who tell their brand story. RebelMouse makes executing contests at scale easy to capture content for your library to reuse for content marketing.

Custom Announcement Splash Pages

Brands need a platform that makes announcing big moments in their company's history in a splashy way easy and dynamic. Our platform is built as a creative platform, and canvas pages can be built on the fly for special purposes. Our creative agency is excellent at turning around ideas and key moments into high-performance experiences that work across all devices and social platforms.

Enterprise Support of Regions and Languages

RebelMouse enables enterprise workflows for content to get localized between global offices or partners in an efficient and safe way that keeps design and experience unified while giving creative freedom to support vibrant local and regional-based micro hubs. Our translation workflow includes machine-learning support to make humans more efficient, and our assignment workflow helps make a global launch of a campaign efficient and effective.

A Smart, User-Facing Taxonomy

Brands often use their own internal language to talk to consumers. RebelMouse has built some of the biggest media properties in the world and understands how to untangle internal taxonomies to ensure the user-facing site structure makes sense to your customers.

Multivariate Native Performance Testing

Most multivariate and experiment software on the web use JavaScript to rewrite pages after load. This creates clumsy experiences for users that cloud your data. RebelMouse has a native handling of multivariate testing that flows into custom dimensions data, meaning every layout or product tweak can be tested for performance against key KPIs like conversion, pages per site, time on site, etc.

Custom, Enterprise Google Data Studios

Out of the box, RebelMouse populates a tremendous amount of data layers through custom dimensions and events in analytics programs. We take all this data and customize a 5–10 page Google Data Studio dashboard that provides key insights your team can wake up to and look at every day, that your management teams can review weekly and monthly, and that can be used to report to a board of directors. The custom reporting we provide also includes data from API integrations, so you are able to see the whole picture of your brand's pulse in the digital ecosystem. Our custom Data Studios let you splice to performance across key layouts and pieces of content, and analyze reach and conversion as well.

Here's a look at some of the beautiful sites we power:

More United Airlines Hub Examples

Are you ready for your brand to grow loyal followers through meaningful engagement that validates your core mission? Request a proposal today and let's start working together.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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